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This is becoming a popular topic. Adam Martin, lead core programmer at NCsoft, tackled this topic today in one of ION's morning sessions entitled "Web 2.0: How I learned to stop worrying and love the internet." In light of the low cost, high audience model of web destinations like Facebook and Myspace, are MMOs even a good idea at all? Is WoW the last major MMO we're going to see?

Martin started off with a brief history of MMOs starting with Ultima Online and Lineage in 1997. UO did well for years, remaining in the top 3 or 4 properties in terms of subscriber numbers, while Lineage was absolutely dominating the Asian market. When Everquest came along two years later it addressed a number of the technological problems that had been massively underrated previously, although patching was still a big and painful issue.

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