Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[PAX 2010: How to build LEGO Universe, piece by piece]]>http://massively.joystiq.com/2010/09/10/pax-2010-how-to-build-lego-universe-piece-by-piece/http://massively.joystiq.com/2010/09/10/pax-2010-how-to-build-lego-universe-piece-by-piece/http://massively.joystiq.com/2010/09/10/pax-2010-how-to-build-lego-universe-piece-by-piece/#commentsFiled under: , , , , , , , ,

The world of LEGO is being destroyed by the mighty Maelstrom. Imagination is being sucked into its evil vortex, and only you and your friends can stop it! Customize your minifig to fit your personality, choose your favorite faction, and launch into battle against Maelstrom and its minions. Save imagination!

LEGO Universe Online is the LEGO brand's first leap into the MMO genre. After LEGO's success with single-player games, such as the extremely popular Star Wars and Indiana Jones series, it only seems natural for the company to jump into the massively multiplayer universe. The design team of over 150 people has built a wild and whimsical world, Brick and Knob by Brick and Knob, and the crazy thing is, you can add to this world, too.

At PAX, LEGO was kind enough to give me a personal guided tour through this universe of adventure and creativity. Follow me after the break as I guide you through my hands-on with LEGO Universe Online.

Gallery: PAX 2010: LEGO Universe Online

Continue reading PAX 2010: How to build LEGO Universe, piece by piece

MassivelyPAX 2010: How to build LEGO Universe, piece by piece originally appeared on Massively on Fri, 10 Sep 2010 15:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>assemblersbrick-and-knobcharacter-creationcharacter-customizationfamilyfeaturedgalleryguided-tourhands-onkidsLEGOLego-Indiana-JonesLego-Star-WarsLEGO-UniversemaelstromparadoxPAXpax-2010pax-primepax-prime-2010screenshotscreenshotssentinelssubscriptionventureFri, 10 Sep 2010 15:00:00 EST<![CDATA[Green-themed kids' game nabs $3.2 million in funding]]>http://massively.joystiq.com/2008/03/12/green-themed-kids-game-nabs-3-2-million-in-funding/http://massively.joystiq.com/2008/03/12/green-themed-kids-game-nabs-3-2-million-in-funding/http://massively.joystiq.com/2008/03/12/green-themed-kids-game-nabs-3-2-million-in-funding/#commentsFiled under: , , , , , ,

Fluid Entertainment, a game company that employs only 14 people, has raised an impressive $3.2 million in funding for the development of a Flash-based online social game for kids aged 6 - 11. The game has an environment-friendly theme.

After the successes of Webkinz and Club Penguin, these kid-oriented games and virtual worlds are hot items for venture capitalists, according to VentureBeat. Fluid is one of many companies aiming to enter that sector of the industry, but its game is particularly intriguing because it aims to use the medium to "[affect] real-world behavior around environmentalism and sustainability."

This is one more example of the virtual world and MMO phenomenon expanding beyond the hardcore role-playing game niche and "just for fun" design. Fluid is aiming for a summer release of the new game, and its business model will combine subscriptions, micro-transactions, and apparently the sale of real-world merchandise. With $3.2 million in funding, these guys could end up notable players in the kids' MMO space, so we'll be watching them.

[Via Mashable]

MassivelyGreen-themed kids' game nabs $3.2 million in funding originally appeared on Massively on Wed, 12 Mar 2008 17:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>angel-investorsclub-penguinenviromentalismfluidfluid-entertainmentgreeninvestorskidsmashableventureventure-capitalistventurebeatwebkinzWed, 12 Mar 2008 17:00:00 EST