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Let's face it - microtransactions are big business. Nexon has posted a 35% increase in revenue this last July. Large companies like SOE and Cryptic Studios have added cash shops to their games. It appears that the world has a growing appetite for little bites of gaming content goodness. The market now is turning those bits and bytes into the MMO equivalent of the candy bar - with profits that are starting to climb towards the candy heights as well.

The honest truth is that we've been shifting more and more towards the idea of microtransactions as a culture, not just as a genre. Sure, we've always been about getting more bang for our buck - who isn't! But the fact is that there were no structures to distribute entertainment as effortlessly and cheaply as we can get it now even just a few decades ago. The proliferation of personal computers, the Internet, and other advances in technology have turned us into a society that loves to consume only what it wants, when it wants, from almost wherever we want it. Considering the overall societal shifts, it only makes sense that our favorite type of games are now going where the money is.

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