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Posts tagged university-at-buffalo

Massively Interview: Dr. Lawrence Sanders on MMO loyalty

Beyond amazing character design, compelling narratives, and the presence of dragons, there is one thing that all MMOs depend upon for success: player loyalty. Without returning subscribers, a loving community, or folks dropping a few dimes in the cash shop now and again, MMOs simply wouldn't be a...

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University study explores game loyalty in MMOs

Developers who want to build a loyal fan base (and subsequently increase profits) might want to check out the findings of a new study conducted by the University at Buffalo School of Management. One of the study's conclusions is something that many MMO gamers probably suspect: Giving players more...

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Cinemassively: Hubert, the Caffeinated Baby Hawkstrider

Last month, we asked viewers what their gamer fuel of choice was. The answers ranged from Red Bull to tea. Now you can get your energy fix in World of Warcraft with Hubert, the Caffeinated Baby Hawkstrider! What makes this video particularly interesting is that it was created for a machinima class...

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