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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[The Daily Grind: Mainstream advertising]]></title><link>http://massively.joystiq.com/2009/07/06/the-daily-grind-mainstream-advertising/</link><guid isPermaLink="true">http://massively.joystiq.com/2009/07/06/the-daily-grind-mainstream-advertising/</guid><comments>http://massively.joystiq.com/2009/07/06/the-daily-grind-mainstream-advertising/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/sci-fi/" rel="tag">Sci-fi</a>, <a href="http://massively.joystiq.com/category/eve-online/" rel="tag">EVE Online</a>, <a href="http://massively.joystiq.com/category/business-models/" rel="tag">Business models</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO industry</a></p><div align="center"><a href="http://www.youtube.com/watch?v=fwXE9xz2E9w&amp;fmt=18"><img hspace="4" border="1" vspace="4" src="http://www.blogcdn.com/massively.joystiq.com/media/2009/07/ozzy.jpg" alt="" /></a><br /></div>
It seems like every website I visit these days, from MMO-centric wikis to the <a href="http://www.latimes.com/"><em>LA</em></a> or <a href="http://www.nytimes.com/"><em>New York Times</em></a> has adverts on it. This is no big surprise as it's the perfect way of making money on free content but what does surprise me is the number of adverts for MMOs like <a href="http://massively.com/tag/eve-online"><em>EVE</em></a> and <a href="http://massively.com/tag/world-of-warcraft"><em>WoW</em></a>. Coming across such adverts on gaming sites is understandable but I get a little shock whenever I see them on news sites or even on TV. I watch quite a bit of <a href="http://sky.com">Sky</a> (British satellite television) and I've noticed more and more commercials for games over the last few years but the <a href="http://www.wow-europe.com/en/downloads/commercials.html">first time</a> I saw one for <a href="http://www.wow-europe.com/en/downloads/commercials.html"><em>WoW</em></a>, my exclamation of amazement sent my cat scurrying for cover.<br /><br />But I wonder, constant readers, how much effect do such adverts have on people, especially gamers and folks who already play MMOs? Are you more likely to play an MMO if you see it on a gaming site or TV? Do the Flash ads offering 7/10/14 day trials entice you to defect, even temporarily? Have you ever seen one of the numerous<em> <a href="http://worldofwarcraft.com">WoW</a> </em>ads on the TV and been inspired to try the game? Do you think MMOs are just following the same trends as mainstream video games in order to attract players? Drop your thoughts in the box below.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2009/07/06/the-daily-grind-mainstream-advertising/">The Daily Grind: Mainstream advertising</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Mon, 06 Jul 2009 08:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2009/07/06/the-daily-grind-mainstream-advertising/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/19086908/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2009/07/06/the-daily-grind-mainstream-advertising/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>adverts</category><category>advertsing</category><category>eve-online</category><category>game-trials</category><category>mmo-advertising</category><category>ozzy-osbourne</category><category>the-daily-grind</category><category>trials</category><category>tv-ads</category><category>website-advertising</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Lesley Smith]]></dc:creator><pubDate>Mon, 06 Jul 2009 08:00:00 EST</pubDate></item></channel></rss>
