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Posts tagged there.com

Kate Paiz takes LotRO's Exec Producer reins from Jeffrey Steefel

For Lord of the Rings Online fans and players, this past weekend was undoubtedly one of the busiest news periods for the title since launch. Once official word hit that LotRO was indeed going free-to-play, players had FAQs and charts and numerous interviews to read, digest and figure out what it me...

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The Virtual Whirl: More Marriott, less Microsoft

It's certainly taking time for people, organizations and businesses to learn how to obtain benefits from virtual environments, and it will take quite some time yet to figure out how to optimize those results. On the plus side, there are many hundreds of thousands of people working on that. Working ...

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One Shots: No matter where you go, There you are

Much like when MMOs go offline, when a virtual world goes offline, we also see a number of displaced residents wondering what to do next. Thankfully, in this case, our contributor had his next destination all mapped out ahead of time. This image comes to us from Alan C., and was taken in the fin...

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The Virtual Whirl: Questions from the virtual mailbag

This week, in The Virtual Whirl, we're going to take a selection of reader questions that we've received in comments and in the virtual mailbag and do our best to offer up some useful answers. Join us as we whirl through the mail. Not surprisingly, the two most frequently asked questions involve th...

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Frenzoo offers a new home for displaced Thereians

With the pending closure of virtual environment, There.com, it's only natural for a number of other virtual environments to make themselves attractive to the outgoing Thereians, as many of them are going to be selecting another virtual environment to participate in anyway. Simon Newstead, co-founde...

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There.com is closing

Virtual worlds have had a rocky time in the marketplace. Focusing on user-generated content, it takes a while for enough users to become active and enough market traction to be established for them to start becoming financially viable. Earlier this year marked the shutdown of Metaplace, Raph Koster...

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The Virtual Whirl: Community guide to Virtual Worlds

Welcome to The Virtual Whirl, a new weekly Massively column covering virtual environments generally. The term 'virtual world' is slowly seeing less use, being supplanted by the more general 'virtual environment', but the world term still has a fair bit of life left in it. Virtual environments cover...

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Scion car prototypes to be drivable in There

Toyota-owned car manufacturer Scion has enjoyed a fruitful partnership with virtual world There. The company operates a virtual nightclub shaped like existing Scion car models. According to virtual worlds blog Worlds in Motion, the company has now decided it likes this kind of marketing so much tha...

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Does it get any better?

Take an advertising/marketing operation and mix it with a virtual world, and what do you get? No, not There -- well, maybe them, but that's not who we mean. The answer is Riplounge. Browser-based and 2.5D (2D sprites in a pseudo 3D environment), Riplounge is for ... umm. Well, actually we're not qu...

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GDC08: Building brands in virtual worlds

We've seen a lot of interesting things at the Worlds in Motion Summit which took place at GDC earlier this week, we found this post-mortum of Scion's virtual campaign in There.com fascinating. While we tune out commercials and skim over print advertisements as much as anyone, but well thought-out ...

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