Disclaimer: This column is entirely the opinion of the Hyperspace Beacon's writer and does not necessarily reflect that of Massively as a whole. If you're afraid of opinions other than your own, remember: fear leads to anger, anger leads to hate, hate leads to suffering -- whatever that means. So, maybe you should skip this column if this opinion is too much for you to handle.

I know in my last column I said I would continue the story of Nomi Sunrider, and I will, just not this week. I felt Jef's Soapbox article about the hype surrounding Star Wars: The Old Republic required some sort of response.

The denotation of "hype" doesn't bother me. Stimulating the audience's excitement about a game is kind of the job of a game's producers. Teasing people with parts of the story or gameplay is common. It's the connotation of "hype" that drives me bats when people apply it to STWOR. Nearly every person, who uses "hype" when talking about SWTOR, seems to indicate that BioWare and LucasArts are attempting to sell the audience something that is not truly what it is. Do they tease? Sure, but the BioWare PR managers are not selling you death sticks. I contest that the people who are selling the death sticks are the fans.

Follow after the break and I will explain.