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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[World of Warcraft holding steady at 10.2 million subscribers]]></title><link>http://massively.joystiq.com/2012/05/09/world-of-warcraft-holding-steady-at-10-2-million-subscribers/</link><guid isPermaLink="true">http://massively.joystiq.com/2012/05/09/world-of-warcraft-holding-steady-at-10-2-million-subscribers/</guid><comments>http://massively.joystiq.com/2012/05/09/world-of-warcraft-holding-steady-at-10-2-million-subscribers/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO industry</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News items</a></p><div style="text-align: center;">
	<a href="http://massively.joystiq.com/2012/05/09/world-of-warcraft-holding-steady-at-10-2-million-subscribers/"><img alt="Attack of the corporate logo!" src="http://www.blogcdn.com/massively.joystiq.com/media/2012/05/wow-subscribers-epl-509.jpg" /></a></div>
<a href="http://www.wowinsider.com"><em>World of Warcraft</em></a>'s subscriber numbers had been falling at the end of last year, but they appear to have stabilized once again. According to president <a href="http://massively.joystiq.com/tag/MichaelMorhaime/">Michael Morhaime</a>, the game continues to remain steady at 10.2 million subscribers through the end of March, the same as <a href="http://massively.joystiq.com/2012/02/09/wow-loses-another-100-000-subscribers/">the number seen in February</a> during the previous conference call for <a href="http://massively.joystiq.com/tag/Activision-Blizzard/">Activision Blizzard</a>. Morhaime went on to confirm that the agreement with <a href="http://massively.joystiq.com/tag/NetEase/">NetEase</a> regarding <em>World of Warcraft</em> in China has been renewed, with the companies planning to continue their agreement for another three years at least.<br />
<br />
The studio is also seeing definite success with <em><a href="http://massively.joystiq.com/category/Diablo-III/">Diablo III</a></em>; although the game has yet to release, it's currently surpassed all of the studio's previous high-water marks regarding pre-orders. This includes units sold as part of the Annual Pass promotion, which saw 1.2 million copies purchased in total. While <em>WoW</em> may not have reached its previous peak, it's certainly holding on to a stalwart base for the time being.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2012/05/09/world-of-warcraft-holding-steady-at-10-2-million-subscribers/">World of Warcraft holding steady at 10.2 million subscribers</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Wed, 09 May 2012 17:23:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2012/05/09/world-of-warcraft-holding-steady-at-10-2-million-subscribers/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20235048/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2012/05/09/world-of-warcraft-holding-steady-at-10-2-million-subscribers/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>action-rpg</category><category>activision</category><category>battlenet</category><category>blizzard</category><category>blizzard-entertainment</category><category>breaking</category><category>cash-shop</category><category>d3</category><category>diablo</category><category>diablo-2</category><category>diablo-3</category><category>diablo-ii</category><category>diablo-iii</category><category>fantasy</category><category>gothic-fantasy</category><category>michael-morhaime</category><category>mike-morhaime</category><category>multiplayer</category><category>online-multiplayer</category><category>roguelike</category><category>rpg</category><category>subscriber-numbers</category><category>subscribers</category><category>warcraft</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Eliot Lefebvre]]></dc:creator><pubDate>Wed, 09 May 2012 17:23:00 EST</pubDate></item><item><title><![CDATA[Star Wars: The Old Republic subscription numbers stabilize at 1.7 million]]></title><link>http://massively.joystiq.com/2012/03/09/star-wars-the-old-republic-subscription-numbers-stabilize-at-1/</link><guid isPermaLink="true">http://massively.joystiq.com/2012/03/09/star-wars-the-old-republic-subscription-numbers-stabilize-at-1/</guid><comments>http://massively.joystiq.com/2012/03/09/star-wars-the-old-republic-subscription-numbers-stabilize-at-1/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/sci-fi/" rel="tag">Sci-fi</a>, <a href="http://massively.joystiq.com/category/economy/" rel="tag">Economy</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO industry</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News items</a>, <a href="http://massively.joystiq.com/category/star-wars-the-old-republic/" rel="tag">Star Wars: The Old Republic</a></p><div style="text-align: center; ">
	<a href="http://massively.joystiq.com/2012/03/09/star-wars-the-old-republic-subscription-numbers-stabilize-at-1/"><img alt="SWTOR"  src="http://www.blogcdn.com/massively.joystiq.com/media/2012/03/swtor-177.jpg" /></a></div>
<div style="text-align: left; ">
	<div>
		It's shaping up to be one hell of a good month for <a href="http://www.massively.com/tag/bioware">BioWare</a>. If you consider the amount of money made by the launch of <em>Mass Effect 3</em> and by the continued success of <a href="http://www.massively.com/category/star-wars-the-old-republic"><em>Star Wars: The Old Republic</em></a>, the entire studio must be swimming in pools of gold coins a la Scrooge McDuck by now. At any rate, it would appear that <em>Star Wars: The Old Republic</em>'s subscriber numbers have stabilized at about 1.7 million active subscribers.</div>
	<div>
		<br />
		It's also worth noting that, according to EA's <a href="http://www.massively.com/tag/john-riccitello">John Riccitello</a>, the "vast majority" of these active subscribers have already used their 30-day trials, which means most of those 1.7 million subscribers are shelling out $15 per month to play the game. It'll be interesting to see how these numbers change (or don't) in the coming months, but for the time being <em>The Old Republic</em> seems to be doing BioWare proud.</div>
</div><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2012/03/09/star-wars-the-old-republic-subscription-numbers-stabilize-at-1/">Star Wars: The Old Republic subscription numbers stabilize at 1.7 million</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Fri, 09 Mar 2012 14:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2012/03/09/star-wars-the-old-republic-subscription-numbers-stabilize-at-1/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20190032/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2012/03/09/star-wars-the-old-republic-subscription-numbers-stabilize-at-1/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>bioware</category><category>ea</category><category>electronic-arts</category><category>industry</category><category>John-riccitiello</category><category>lucasarts</category><category>mmo-industry</category><category>sci-fi</category><category>star-wars</category><category>star-wars-the-old-republic</category><category>sub</category><category>subscriber</category><category>subscriber-numbers</category><category>subscribers</category><category>subscription-fee</category><category>swtor</category><category>the-old-republic</category><category>tor</category><dc:creator><![CDATA[Matt Daniel]]></dc:creator><pubDate>Fri, 09 Mar 2012 14:00:00 EST</pubDate></item><item><title><![CDATA[Ask Massively: Continuing dental nightmare edition]]></title><link>http://massively.joystiq.com/2012/02/16/ask-massively-continuing-dental-nightmare-edition/</link><guid isPermaLink="true">http://massively.joystiq.com/2012/02/16/ask-massively-continuing-dental-nightmare-edition/</guid><comments>http://massively.joystiq.com/2012/02/16/ask-massively-continuing-dental-nightmare-edition/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/culture/" rel="tag">Culture</a>, <a href="http://massively.joystiq.com/category/opinion/" rel="tag">Opinion</a>, <a href="http://massively.joystiq.com/category/massively-meta/" rel="tag">Massively Meta</a>, <a href="http://massively.joystiq.com/category/ask-massively/" rel="tag">Ask Massively</a>, <a href="http://massively.joystiq.com/category/misc/" rel="tag">Miscellaneous</a></p><div style="text-align: center;">
	<a href="http://massively.joystiq.com/2012/02/16/ask-massively-continuing-dental-nightmare-edition/"><img alt="Given the option, I would have my teeth replaced with mechanical versions capable of shooting lasers." src="http://www.blogcdn.com/massively.joystiq.com/media/2012/02/askmassively-epl-214.jpg" /></a></div>
Back in December, I went in with a toothache and was informed that I had two options: Either the tooth could be yanked, or it could be saved via a root canal. I picked the latter option, which has provided me with a variety of new and interesting experiences, among them getting red-hot filler shoved into my jaw, having a nerve directly squirted with numbing agent, and getting a tooth shaved down to a nub while a sharp suction device jabbed at my gums. The whole process is almost over at long last, and I am relatively certain the last step will involve throwing a rabid weasel at me.<br />
<br />
In other news, it's time for this week's installment of <a href="http://massively.joystiq.com/category/Ask-Massively/">Ask Massively</a>, covering our column procedure and the continuing saga of <em><a href="http://www.worldofwarcraft.com">World of Warcraft's</a></em> subscriber losses. As always, questions for future installments may be submitted via mail to <a href="mailto:ask@massively.com">ask@massively.com</a> or left in the comments. Questions may be edited slightly for clarity and/or brevity.<p><a href="http://massively.joystiq.com/2012/02/16/ask-massively-continuing-dental-nightmare-edition/" rel="bookmark">Continue reading <em>Ask Massively: Continuing dental nightmare edition</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2012/02/16/ask-massively-continuing-dental-nightmare-edition/">Ask Massively: Continuing dental nightmare edition</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Thu, 16 Feb 2012 09:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2012/02/16/ask-massively-continuing-dental-nightmare-edition/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20171075/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2012/02/16/ask-massively-continuing-dental-nightmare-edition/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>ask-massively</category><category>column</category><category>column-procedure</category><category>columns</category><category>featured</category><category>massively-meta</category><category>opinion</category><category>subscriber-numbers</category><category>subscribers</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Eliot Lefebvre]]></dc:creator><pubDate>Thu, 16 Feb 2012 09:00:00 EST</pubDate></item><item><title><![CDATA[Subscriber numbers lead to a new hope for Electronic Arts stock]]></title><link>http://massively.joystiq.com/2012/02/02/subscriber-numbers-lead-to-a-new-hope-for-electronic-arts-stock/</link><guid isPermaLink="true">http://massively.joystiq.com/2012/02/02/subscriber-numbers-lead-to-a-new-hope-for-electronic-arts-stock/</guid><comments>http://massively.joystiq.com/2012/02/02/subscriber-numbers-lead-to-a-new-hope-for-electronic-arts-stock/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/sci-fi/" rel="tag">Sci-fi</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO industry</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News items</a>, <a href="http://massively.joystiq.com/category/star-wars-the-old-republic/" rel="tag">Star Wars: The Old Republic</a></p><div style="text-align: center;">
	<a href="http://massively.joystiq.com/2012/02/02/subscriber-numbers-lead-to-a-new-hope-for-electronic-arts-stock/"><img alt="Okay, it's more of a continuation of an existing hope.  You can live with the play on words, Justin does them all the time." src="http://www.blogcdn.com/massively.joystiq.com/media/2012/02/swtor-subscribers-epl-202.jpg" /></a></div>
It's official: As of yesterday, <em><a href="http://massively.joystiq.com/category/Star-Wars--The-Old-Republic/">Star Wars: The Old Republic</a></em> has <a href="http://massively.joystiq.com/2012/02/01/ea-reveals-swtor-subscription-and-sales-numbers-beats-financial/">1.7 million active subscribers and has sold 2 million copies</a>. That's good news for fans of the game, but it's also good news for both <a href="http://massively.joystiq.com/tag/BioWare/">BioWare</a> and <a href="http://massively.joystiq.com/tag/Electronic-Arts/">Electronic Arts</a>. Apparently, it's seen as very good news for Electronic Arts, as the company's stock has <a href="http://www.dualshockers.com/2012/02/02/ea-stock-surges-after-star-wars-the-old-republic-subscriber-numbers-reveal/">gone up by 6.1% in the announcement's wake</a>. The stock closed on Wednesday at $18.44 a share and closed today at $19.56, an appreciable gain for the company and a sign of good health.<br />
<br />
This is sharp contrast to some of the early analyst responses before subscriber numbers were released, as well as some suspicions that <a href="http://massively.joystiq.com/2012/01/19/electronic-arts-stock-in-danger-thanks-to-swtor-fumbles/">the game was falling after a few first-patch fumbles</a>. Whether the game will rise further or stabilize where it is remains to be seen, but it's certainly making a strong showing out of the gate, and the financial sector is taking note.<br />
<br />
[Thanks to Robert for the tip!]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2012/02/02/subscriber-numbers-lead-to-a-new-hope-for-electronic-arts-stock/">Subscriber numbers lead to a new hope for Electronic Arts stock</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Thu, 02 Feb 2012 17:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2012/02/02/subscriber-numbers-lead-to-a-new-hope-for-electronic-arts-stock/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20163355/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2012/02/02/subscriber-numbers-lead-to-a-new-hope-for-electronic-arts-stock/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>bioware</category><category>bioware-mythic</category><category>ea</category><category>ea-bioware</category><category>electronic-arts</category><category>financial</category><category>legal</category><category>mmo-industry</category><category>star-wars-the-old-republic</category><category>stock-market</category><category>stocks</category><category>subscriber-numbers</category><category>subscribers</category><category>swtor</category><dc:creator><![CDATA[Eliot Lefebvre]]></dc:creator><pubDate>Thu, 02 Feb 2012 17:30:00 EST</pubDate></item><item><title><![CDATA[Age of Conan: Unchained conquers 300,000 new players, doubles revenue in a month]]></title><link>http://massively.joystiq.com/2011/08/11/age-of-conan-unchained-conquers-300-000-new-players-doubles-re/</link><guid isPermaLink="true">http://massively.joystiq.com/2011/08/11/age-of-conan-unchained-conquers-300-000-new-players-doubles-re/</guid><comments>http://massively.joystiq.com/2011/08/11/age-of-conan-unchained-conquers-300-000-new-players-doubles-re/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/age-of-conan/" rel="tag">Age of Conan</a>, <a href="http://massively.joystiq.com/category/business-models/" rel="tag">Business models</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO industry</a>, <a href="http://massively.joystiq.com/category/patches/" rel="tag">Patches</a>, <a href="http://massively.joystiq.com/category/free-to-play/" rel="tag">Free-to-play</a></p><div style="text-align: center;">
	<a href="http://massively.joystiq.com/2011/08/11/age-of-conan-unchained-conquers-300-000-new-players-doubles-re/"><img alt="Age of Conan" src="http://www.blogcdn.com/massively.joystiq.com/media/2011/08/aoc.jpg" style="border-width: 0px; border-style: solid; margin: 4px;" /></a></div>
The secret is out and the jig is up: MMO studios have solid evidence that adding a free-to-play option on top of a subscription model is the way to bring in hordes of new players. <a href="http://massively.joystiq.com/category/age-of-conan/"><em>Age of Conan: Unchained</em></a> proved this today as <a href="http://massively.joystiq.com/tag/funcom/">Funcom</a> announced the addition of over 300,000 players to its bloody family in the first month of service.<br />
<br />
Apparently the servers are packed full and Funcom is raking in the moolah, too. The studio announced that servers have quadrupled activity during this time period, and revenues have more then doubled. This is certainly good news for the 2008 title, which is now being supported by a mix of subscription and cash shop options.<br />
<br />
Funcom CEO <a href="http://massively.joystiq.com/tag/trond-arne-aas/">Trond Arne Aas</a> is pleased as (a) punch: "The launch of the hybrid business model has been very successful so far. The activity levels on the servers are booming with a fourfold increase in players during July, we more than doubled the revenue generated from the game, and we have experienced a positive development in subscriber numbers. This definitely gives us great hope for the game's future."<br />
<br />
<em>Age of Conan</em> is set to release a movie tie-in update later this month called <a href="http://massively.joystiq.com/2011/05/24/funcom-prepping-new-age-of-conan-adventure-pack-inspired-by-film/">Savage Coast of Turan</a> to take advantage of the Conan the Barbarian movie coming to theaters on the 18th.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2011/08/11/age-of-conan-unchained-conquers-300-000-new-players-doubles-re/">Age of Conan: Unchained conquers 300,000 new players, doubles revenue in a month</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Thu, 11 Aug 2011 09:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2011/08/11/age-of-conan-unchained-conquers-300-000-new-players-doubles-re/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20015123/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2011/08/11/age-of-conan-unchained-conquers-300-000-new-players-doubles-re/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>adventure-pack</category><category>age-of-conan</category><category>age-of-conan-unchained</category><category>aoc</category><category>conan</category><category>conan-the-barbarian</category><category>craig-morrison</category><category>f2p</category><category>free-to-play</category><category>funcom</category><category>movie-tie-in</category><category>new-players</category><category>revenue</category><category>savage-coast-of-turan</category><category>subscriber-numbers</category><category>subscribers</category><category>trond-arne-aas</category><category>unchained</category><dc:creator><![CDATA[Justin Olivetti]]></dc:creator><pubDate>Thu, 11 Aug 2011 09:00:00 EST</pubDate></item><item><title><![CDATA[World of Warcraft subscriptions continue a downward trend]]></title><link>http://massively.joystiq.com/2011/08/03/world-of-warcraft-subscriptions-continue-a-downward-trend/</link><guid isPermaLink="true">http://massively.joystiq.com/2011/08/03/world-of-warcraft-subscriptions-continue-a-downward-trend/</guid><comments>http://massively.joystiq.com/2011/08/03/world-of-warcraft-subscriptions-continue-a-downward-trend/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO industry</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News items</a></p><div style="text-align: center;">
	<a href="http://massively.joystiq.com/2011/08/03/world-of-warcraft-subscriptions-continue-a-downward-trend/"><img src="http://www.blogcdn.com/massively.joystiq.com/media/2011/08/wow-decline-epl-803-1312412778.jpg" /></a></div>
"<a href="http://www.wowpedia.org/Arthas"><em>No king rules forever, my son</em>.</a>" Those words were a big part of the capstone event for <a href="http://www.wowinsider.com"><em>World of Warcraft</em></a>'s last expansion, but they may be equally appropriate for the game itself. According to reports from the company, <a href="http://www.gamasutra.com/view/news/36351/World_of_Warcraft_Subscriptions_Continue_To_Decline_Though_More_Slowly.php"><em>WoW</em>'s subscription numbers have continued to drop in the quarter ending June 30th</a>, with the game now holding approximately 11 million subscribers worldwide. It's a slower rate than the game <em>had</em> been bleeding players, but it's still a definite decrease.<br />
<br />
According to president <a href="http://massively.joystiq.com/tag/Mike-Morhaime/">Mike Morhaime</a>, the reason for the drop can be traced back to the time since the last expansion release, but even Morhaime admits that this is the fastest drop the game has seen during its run. There are obviously rumors that <a href="http://massively.joystiq.com/2011/08/03/has-wows-next-expansion-been-named/">the next expansion is not so far away</a>, but as it stands, <em>WoW</em>'s longstanding grip on the MMO market is no longer quite as strong as it once was.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2011/08/03/world-of-warcraft-subscriptions-continue-a-downward-trend/">World of Warcraft subscriptions continue a downward trend</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Wed, 03 Aug 2011 20:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2011/08/03/world-of-warcraft-subscriptions-continue-a-downward-trend/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20008796/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2011/08/03/world-of-warcraft-subscriptions-continue-a-downward-trend/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>activision</category><category>activision-blizzard</category><category>blizzard</category><category>blizzard-entertainment</category><category>business</category><category>industry</category><category>mike-morhaime</category><category>mmo-industry</category><category>subscriber-numbers</category><category>subscribers</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Eliot Lefebvre]]></dc:creator><pubDate>Wed, 03 Aug 2011 20:30:00 EST</pubDate></item><item><title><![CDATA[RIFT approaching the one million sell-through mark]]></title><link>http://massively.joystiq.com/2011/06/07/rift-approaching-the-one-million-sell-through-mark/</link><guid isPermaLink="true">http://massively.joystiq.com/2011/06/07/rift-approaching-the-one-million-sell-through-mark/</guid><comments>http://massively.joystiq.com/2011/06/07/rift-approaching-the-one-million-sell-through-mark/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/interviews/" rel="tag">Interviews</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO industry</a>, <a href="http://massively.joystiq.com/category/rift/" rel="tag">RIFT</a></p><div style="text-align: center;">
	<a href="http://www.gamasutra.com/view/news/35044/Interview_Trions_Debut_Rift_Closes_In_On_1M_SellThrough.php"><img src="http://www.blogcdn.com/massively.joystiq.com/media/2011/06/boxes.jpg" style="border-width: 1px; border-style: solid; margin: 4px;" /></a></div>
For some, success is measured in how fun a game is and how much it accomplishes that which it promised. For others, success is all about the cold, hard numbers -- subscribers, units sold, accounts created, concurrent players. Today, <a href="http://massively.joystiq.com/tag/trion-worlds/">Trion Worlds</a> considers <a href="http://www.riftgame.com/en/"><em>RIFT</em></a> a success on the latter front as well as the former, as it announced that the company is nearing the million sell-through mark for the game.<br />
<br />
A unit sold-through means that a copy of <a href="http://massively.joystiq.com/category/rift"><em>RIFT</em></a> -- physical or digital -- has been sold to a customer, not merely shipped to retail. <a href="http://www.gamasutra.com/view/news/35044/Interview_Trions_Debut_Rift_Closes_In_On_1M_SellThrough.php">In an interview with Gamasutra</a>, Trion's <a href="http://massively.joystiq.com/tag/david-reid/">David Reid</a> says that the company's $50 million title is doing well with direct competition against established fantasy MMOs like <a href="http://us.battle.net/wow/en/"><em>World of Warcraft</em></a>.<br />
<br />
<em> "We're really pleased with what we're seeing. And beyond that, it was a pleasure to see in the latest <a href="http://massively.joystiq.com/tag/Blizzard/">Activision Blizzard</a> earnings call that </em>RIFT <em>was inquired about when Blizzard announced their subscriber numbers went from 12 million to 11.4 million," </em>Reid said. <em>"You can do some math... we know very well where those 600,000 people are."</em><br />
<br />
Trion is becoming well-known for its <a href="http://massively.joystiq.com/2011/05/09/rift-begins-ascend-a-friend-referral-promotion/">aggressive marketing push</a> behind <em>RIFT</em>, which Reid thinks is paying off handsomely:<em> "We know we have a very stick game, we know we are getting a lot of success right now... If in fact the 600,000 players [Blizzard] lost came to </em>RIFT<em>, I don't think they'll be getting those 600,000 people back as quick as they did from </em><a href="http://na.aiononline.com/">Aion</a>, <a href="http://www.ageofconan.com/">Conan</a>, <a href="http://www.warhammeronline.com/">Warhammer</a><em> and the like."</em><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2011/06/07/rift-approaching-the-one-million-sell-through-mark/">RIFT approaching the one million sell-through mark</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Tue, 07 Jun 2011 09:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2011/06/07/rift-approaching-the-one-million-sell-through-mark/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/19960393/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2011/06/07/rift-approaching-the-one-million-sell-through-mark/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>activision-blizzard</category><category>age-of-conan</category><category>aion</category><category>blizzard</category><category>blizzard-entertainment</category><category>david-reid</category><category>gamasutra</category><category>interview</category><category>rift</category><category>rift-planes-of-telara</category><category>sell-through</category><category>subscriber-numbers</category><category>trion</category><category>trion-worlds</category><category>units</category><category>units-sold-through</category><category>warhammer-online</category><category>world-of-warcraft</category><dc:creator><![CDATA[Justin Olivetti]]></dc:creator><pubDate>Tue, 07 Jun 2011 09:00:00 EST</pubDate></item><item><title><![CDATA[The Soapbox: Don't hate the game, hate the copy]]></title><link>http://massively.joystiq.com/2010/10/12/the-soapbox-dont-hate-the-game-hate-the-copy/</link><guid isPermaLink="true">http://massively.joystiq.com/2010/10/12/the-soapbox-dont-hate-the-game-hate-the-copy/</guid><comments>http://massively.joystiq.com/2010/10/12/the-soapbox-dont-hate-the-game-hate-the-copy/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/game-mechanics/" rel="tag">Game mechanics</a>, <a href="http://massively.joystiq.com/category/opinion/" rel="tag">Opinion</a>, <a href="http://massively.joystiq.com/category/the-soapbox/" rel="tag">The Soapbox</a></p><div style="text-align: center;"><a href="http://massively.joystiq.com/category/the-soapbox/"><img hspace="4" border="1" vspace="4" src="http://www.blogcdn.com/massively.joystiq.com/media/2010/10/soapbox-wow-epl-1010.jpg" alt="" /></a></div>
<em>Disclaimer: This editorial column is 100% the opinion of the writer and does not necessarily reflect that of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. </em><br />
<br />
If you ask a remarkably high number of players, <a href="http://www.alganon.com"><em>World of Warcraft</em></a> is a negative influence on the face of MMOs. Not necessarily for the reasons that many players, current and former, will claim; the complaints of this group have nothing to do with content or overarching design philosophy. No, <a href="http://wow.joystiq.com"><em>World of Warcraft</em></a> has ruined things just by virtue of its very existence.<br />
<br />
It's <em>WoW</em>'s fault that we've seen a flood of games that are, essentially, the same game with a slight twist (<em>WoW</em> in space, <em>WoW</em> with more PvP, <em>WoW</em> in the mind of <a href="http://massively.joystiq.com/tag/Derek-Smart/">Derek Smart</a>, and so forth). It's <em>WoW</em>'s fault that these games have failed, and it's even more <em>WoW</em>'s fault when other games fail. And despite everything, these claims aren't seen as ridiculous. They're often taken very seriously. But really, <em>WoW</em> isn't to blame for its clones or the failures of other games. The fault for those lies exactly where logic would imply.<p><a href="http://massively.joystiq.com/2010/10/12/the-soapbox-dont-hate-the-game-hate-the-copy/" rel="bookmark">Continue reading <em>The Soapbox: Don't hate the game, hate the copy</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2010/10/12/the-soapbox-dont-hate-the-game-hate-the-copy/">The Soapbox: Don't hate the game, hate the copy</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Tue, 12 Oct 2010 10:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2010/10/12/the-soapbox-dont-hate-the-game-hate-the-copy/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/19667958/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2010/10/12/the-soapbox-dont-hate-the-game-hate-the-copy/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>balance</category><category>Blizzard</category><category>Blizzard-Entertainment</category><category>business</category><category>business-models</category><category>derek-smart</category><category>failure</category><category>featured</category><category>game-design</category><category>large-numbers</category><category>opinion</category><category>perspective</category><category>soapbox</category><category>subscriber-numbers</category><category>success</category><category>surprise-hits</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Eliot Lefebvre]]></dc:creator><pubDate>Tue, 12 Oct 2010 10:00:00 EST</pubDate></item><item><title><![CDATA[THQ says Warhammer 40K MMO doesn't need a million subscribers]]></title><link>http://massively.joystiq.com/2010/05/06/thq-says-warhammer-40k-mmo-doesnt-need-a-million-subscribers/</link><guid isPermaLink="true">http://massively.joystiq.com/2010/05/06/thq-says-warhammer-40k-mmo-doesnt-need-a-million-subscribers/</guid><comments>http://massively.joystiq.com/2010/05/06/thq-says-warhammer-40k-mmo-doesnt-need-a-million-subscribers/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/sci-fi/" rel="tag">Sci-fi</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO industry</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News items</a>, <a href="http://massively.joystiq.com/category/warhammer-40k/" rel="tag">Warhammer 40k</a></p><div style="text-align: center;"><a href="http://massively.joystiq.com/category/warhammer-40k/"><img hspace="4" border="1" vspace="4" alt="" src="http://www.blogcdn.com/massively.joystiq.com/media/2010/05/w40k-rb-56.jpg" /></a></div>
We all know game developers love to announce big numbers. A million of this, ten million of that, forty million of the other. No thanks, says <a href="http://us.thq.com/us">THQ</a> -- our <a href="http://massively.joystiq.com/category/warhammer-40k/"><em>Warhammer 40K</em></a> MMO will be just fine without all that.<br />
<br />
The <em>Warhammer 40k</em> team is small and very experienced, so they have the advantage of skipping a lot of expensive trial-and-error, moving straight to building the game right. <br />
<br />
In a <a href="http://www.gamasutra.com/view/news/28417/THQ_Warhammer_40K_MMO_Doesnt_Need_A_Million_Subscribers.php">recent conference call</a>, THQ's CEO <a href="http://massively.joystiq.com/tag/brian-farrell">Brian Farrell</a> pointed to the relatively low investment cost of the <em>Warhammer 40k</em> MMO as the reason that they don't need to aim for huge numbers: <em>"We don't need the kind of subscriber levels that people throw around, like a million subscribers, to make a lot of money on this title. If we get anywhere near that level, we'll be making <i>a lot</i> of money."</em><br />
<br />
Given the enthusiasm shown by fans of the title, they just might hit those numbers anyway.<br />
<br />
<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2010/05/06/thq-says-warhammer-40k-mmo-doesnt-need-a-million-subscribers/">THQ says Warhammer 40K MMO doesn't need a million subscribers</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Thu, 06 May 2010 11:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2010/05/06/thq-says-warhammer-40k-mmo-doesnt-need-a-million-subscribers/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/19466352/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2010/05/06/thq-says-warhammer-40k-mmo-doesnt-need-a-million-subscribers/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>Brian-Farrell</category><category>subscriber-numbers</category><category>warhammer-40k</category><category>warhammer-40k-mmo</category><category>Warhammer40k</category><dc:creator><![CDATA[Rubi Bayer]]></dc:creator><pubDate>Thu, 06 May 2010 11:30:00 EST</pubDate></item><item><title><![CDATA[Star Trek Online reaches one million accounts]]></title><link>http://massively.joystiq.com/2010/02/07/star-trek-online-reaches-one-million-accounts/</link><guid isPermaLink="true">http://massively.joystiq.com/2010/02/07/star-trek-online-reaches-one-million-accounts/</guid><comments>http://massively.joystiq.com/2010/02/07/star-trek-online-reaches-one-million-accounts/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/sci-fi/" rel="tag">Sci-fi</a>, <a href="http://massively.joystiq.com/category/culture/" rel="tag">Culture</a>, <a href="http://massively.joystiq.com/category/opinion/" rel="tag">Opinion</a>, <a href="http://massively.joystiq.com/category/star-trek-online/" rel="tag">Star Trek Online</a></p><div style="text-align: center;"><a href="http://www.startrekonline.com"><img vspace="4" hspace="4" border="1" align="top" alt="" src="http://www.blogcdn.com/massively.joystiq.com/media/2010/02/sto-onemillion-epl-207.jpg" /></a></div>
If it's not too dated, you can feel free to do the <a href="http://en.wikipedia.org/wiki/Austin_powers">Dr. Evil</a> voice as you read the announcement in your head. <a href="http://www.startrekonline.com"><em>Star Trek Online</em></a> has reached <a href="http://www.virtualworldsnews.com/2010/02/quick-stat-star-trek-online-draws-1-million-accounts-at-launch.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+typepad%2Fcvsherman%2Fnews+%28Virtual+Worlds+News%29&amp;utm_content=Google+Reader">one million registered accounts</a>, an impressive milestone for any game. The announcement follows in the vein of <a href="http://www.crypticstudios.com/">Cryptic</a>'s announcement that players had created <a href="http://massively.joystiq.com/2009/10/29/a-heroic-million-inhabit-champions-online/">over one million characters</a> in <a href="http://www.champions-online.com"><em>Champions Online</em></a>, which was also an impressive milestone... well, until you started to do the math and ask why they were counting the number of characters created rather than players.<br />
<br />
There are similar questions to be asked about the latest <em><a href="http://massively.joystiq.com/category/Star-Trek-Online/">Star Trek Online</a></em> announcement, if you're the suspicious type. In short, we don't know the criteria that is being used to get the figure being thrown around. One million accounts could refer to open beta and head start accounts, or it could refer to everyone registered on the forums, even if they've long since stopped posting. It's an odd metric to use.<br />
<br />
Still, it's a sign of how strong the <a href="http://massively.joystiq.com/2010/02/06/the-daily-grind-what-ip-do-you-want-to-see-as-an-mmo/">IP</a> of <a href="http://en.wikipedia.org/wiki/Star_trek"><em>Star Trek</em></a> still is after all these years, and as one of the few major launches planned for the year it's bound to attract quite a bit of attention. Congratulations to <a href="http://massively.joystiq.com/tag/Cryptic/">Cryptic</a>, and here's hoping that those million accounts <a href="http://www.killtenrats.com/2010/02/04/star-trek-online-second-to-wow/">stick with the game after a few months</a>.<br />
<br />
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            <td valign="middle" align="right" style="background: rgb(214, 214, 203) none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><a href="http://massively.joystiq.com/sto"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/massively.joystiq.com/media/2010/01/ah012510stocrypticlogoj.jpg" alt="" /></a></td>
            <td valign="top" style="background: rgb(214, 214, 203) none repeat scroll 0% 0%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial;"><em> Enter the Star Trek universe with <a href="http://massively.joystiq.com/tag/cryptic-studios">Cryptic Studios'</a> <a href="http://massively.joystiq.com/category/star-trek-online/"><em>Star Trek Online</em></a>. From <a href="http://massively.joystiq.com/2009/12/31/hands-on-with-star-trek-onlines-early-levels/">hands on reviews of the early levels</a> and <a href="http://massively.joystiq.com/2009/12/01/hands-on-with-star-trek-onlines-space-combat/">space combat</a>, through <a href="http://massively.joystiq.com/2010/01/13/seven-tips-for-star-trek-online-newbies/">noob questions</a> and <a href="http://massively.joystiq.com/2009/11/25/space-combat-star-trek-online-community-qanda-answers/">developer interviews</a>, we've got everything you need to know about the game trekkies are dying for. Check out <a href="http://massively.joystiq.com/sto">Massively's Star Trek Online page</a> for the latest!<br />
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</table><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2010/02/07/star-trek-online-reaches-one-million-accounts/">Star Trek Online reaches one million accounts</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Sun, 07 Feb 2010 10:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.virtualworldsnews.com/2010/02/quick-stat-star-trek-online-draws-1-million-accounts-at-launch.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+typepad%2Fcvsherman%2Fnews+%28Virtual+Worlds+News%29&amp;utm_content=Google+Reader>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2010/02/07/star-trek-online-reaches-one-million-accounts/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/19347940/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2010/02/07/star-trek-online-reaches-one-million-accounts/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>champions-online</category><category>co</category><category>cryptic</category><category>cryptic-star-trek</category><category>cryptic-studios</category><category>million</category><category>st-online</category><category>star-trek-mmo</category><category>star-trek-online</category><category>sto</category><category>subscriber-numbers</category><category>trek-online</category><dc:creator><![CDATA[Eliot Lefebvre]]></dc:creator><pubDate>Sun, 07 Feb 2010 10:00:00 EST</pubDate></item></channel></rss>
