A CES interview with SOE CEO John Smedley (pt. 2)

Michael Zenke — Mon, 14 Jan 2008 13:00:00 EST

Filed under: Bugs, Culture, Economy, Interviews, MMO industry, New titles, Free-to-play, Legal, Casual, Massively Interviews, Massively Event Coverage

Earlier today we unveiled the first part of our CES interview with SOE's Chief Executive Officer, John Smedley. He announced to us an unprecedented buy-in program for their upcoming free-to-play kids fantasy game Free Realms. This afternoon we have the rest of the interview to share with you, with big news for players who use the company's Station Access pass. While a lot of commentators have been frustrated by price increases, SOE is working behind the scenes to make those increases worth your while.

We are having ongoing discussions inside the company about making station access an all-inclusive pass. Everything that we have, you get as a customer. Station Access subscribers would get every expansion pack for every game, as well as future expansions for every game as well. For the same price now, without raising the price.

Read on for our discussion on why these changes have taken so long to implement, and a few words about the company's rededication to fighting gold farmers.

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A CES interview with SOE CEO John Smedley (pt. 1)

Michael Zenke — Mon, 14 Jan 2008 09:00:00 EST

Filed under: Business models, Culture, Economy, Interviews, MMO industry, New titles, Free-to-play, Legal, Casual, Massively Interviews, Massively Event Coverage

At CES last week we had a chance to check out several of the newest titles in the works or on offer from Sony Online Entertainment. The Agency, Free Realms, and Legends of Norrath are three substantial departures from the company's big-budget fantasy past. Last week we brought you links to the company's full video presentation on The Agency. Today Dan O'Halloran has firsthand impressions of what the free-to-play kids title FreeRealms will offer.

While we were in Las Vegas we had a chance to sit down with SOE's Chief Executive Officer, John Smedley, about these departures. Our chat focused on the economic changes the company is making in response to the shifting face of MMO gaming. He had some fascinating things to say on the subject of microtransactions and RMT, and unveiled a new community outreach program that will tie in to Free Realms called "Share the Wealth".

Let's say you have your own website. You come to our site, fill out a form pretty much the same as the one for our Station Exchange service with a Social Security number, and give us your PayPal account information. You cut and paste some JavaScript to your site, and now you have a banner ad for Free Realms on your site. We are tracking every customer you give us, and once a month we'll give you somewhere between 5-10% of all the revenue from every customer you send us. That's as long as they are playing the game.

Check out the full discussion on that subject below, and come back later today for the rest of the interview. Mr. Smedley offers us a sneak peek at big plans for subscriber's to SOE's Station Access pass.

Continue reading A CES interview with SOE CEO John Smedley (pt. 1)

A CES interview with SOE CEO John Smedley (pt. 1) originally appeared on Massively on Mon, 14 Jan 2008 09:00:00 EST. Please see our terms for use of feeds.

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