Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Win a new car playing Atlantica Online]]>http://massively.joystiq.com/2009/06/24/win-a-new-car-playing-atlantica-online/http://massively.joystiq.com/2009/06/24/win-a-new-car-playing-atlantica-online/http://massively.joystiq.com/2009/06/24/win-a-new-car-playing-atlantica-online/#commentsFiled under: , , , ,


NDOORS Interactive has issued a press release announcing the launch of a "Mega-Event" for Atlantica Online, offering a variety of prizes, not the least of which is a car -- the Scion tC 2010. Apart from being a Mega-Event, the contest also has a specific name: "Unlock Your Way to Atlantica". Players get a key for each hour spent in-game, and the keys are then used at this webpage to unlock in-game items and chances to be in the raffle for real-world prizes. These include:

o. 1 - Grand Prize: 2010 Scion tC sports coupe
o. 5 - Alienware 750i*
o. 5 - BFG Tech GeForce GTX 295
o. 5 - Playstation 3 80GB
o. 5 - XBOX 360 Pro
o. 5 - Acer H233H bmid 23" LCD Monitor
o. 5 - Nintendo DSi Systems

Reading the fine print reveals a few other caveats to winning any of these. Players must be at least level 20 in order to win the out-of-game prizes, and level 50 to win the car. Turning in a key will also provide a 200% experience boost, which should help those trying to hit the minimum level requirements for their swag. Once 2,000,000 keys have been entered the contest will be over and someone will drive away in a Scion (contestants from overseas will have to accept cash instead. It looks like the other prizes are still fair game for international players).

MassivelyWin a new car playing Atlantica Online originally appeared on Massively on Wed, 24 Jun 2009 11:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>atlantica-onlinekeykeysmega-eventndoorsndoors-interactivescionscion-tc-2010unlock-your-way-to-atlanticaWed, 24 Jun 2009 11:00:00 EST<![CDATA[Scion car prototypes to be drivable in There]]>http://massively.joystiq.com/2008/07/23/scion-car-prototypes-to-be-drivable-in-there/http://massively.joystiq.com/2008/07/23/scion-car-prototypes-to-be-drivable-in-there/http://massively.joystiq.com/2008/07/23/scion-car-prototypes-to-be-drivable-in-there/#commentsFiled under: , , ,

Toyota-owned car manufacturer Scion has enjoyed a fruitful partnership with virtual world There. The company operates a virtual nightclub shaped like existing Scion car models. According to virtual worlds blog Worlds in Motion, the company has now decided it likes this kind of marketing so much that it is introducing three concept cars -- the Hako Coupe, the FUSE, and t2b -- into the game as drivable player vehicles. There has always placed a fair amount of emphasis on vehicles, so this seems to fit.

At GDC earlier this year, we performed in-depth analysis of Scion's There campaign (and hosted some images depicting its plans) and came to the conclusion that it was pretty novel. At the time, we reported that There users had spent a total of 1,915 hours in Club Scion. Since then, that number has risen to 3,000. Whatever your feelings on in-game advertising are, it seems be working in this case.

MassivelyScion car prototypes to be drivable in There originally appeared on Massively on Wed, 23 Jul 2008 11:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>carsclub-scionconcept-carconcept-carsfusehako-coupemakenamakena-technologiessciont2btherethere.comtoyotaWed, 23 Jul 2008 11:00:00 EST<![CDATA[The Social Gaming Summit: Casual MMOs and Immersive Worlds]]>http://massively.joystiq.com/2008/06/18/the-social-gaming-summit-casual-mmos-and-immersive-worlds/http://massively.joystiq.com/2008/06/18/the-social-gaming-summit-casual-mmos-and-immersive-worlds/http://massively.joystiq.com/2008/06/18/the-social-gaming-summit-casual-mmos-and-immersive-worlds/#commentsFiled under: , , , , , , , ,


Friday the 13th: An inauspicious day for the superstitious crowd, but a great day for attendees of the Social Gaming Summit, held in San Francisco. The day saw a schedule full of great panels, populated by some of the industry's finest movers and shakers, among them representatives from Gaia Online, Nexon, Three Rings, and Gamasutra, among others too numerous to list here.

A particular highlight of the conference for this blogger was the panel entitled "Casual MMOs and Immersive Worlds", which provided a lively discussion on what it means to create a virtual social space, how to monetize free-to-play content, and what exactly is a casual MMO? Trying to divide attention between listening raptly and taking notes is difficult; here is the result, along with the panelists, after the jump.

Continue reading The Social Gaming Summit: Casual MMOs and Immersive Worlds

MassivelyThe Social Gaming Summit: Casual MMOs and Immersive Worlds originally appeared on Massively on Wed, 18 Jun 2008 15:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>auditioncasual-gamesclub-penguineventfeaturedfree-to-playgaia-onlinejoystiqfeaturesk2-networkkart-riderlostmaple-storymassively-event-coveragemicrotransactionsneopetsnexonpanelplayerbasescionsocial-gaming-summittexas-hold-emWed, 18 Jun 2008 15:00:00 EST<![CDATA[GDC08: Building brands in virtual worlds]]>http://massively.joystiq.com/2008/02/21/gdc08-building-brands-in-virtual-worlds/http://massively.joystiq.com/2008/02/21/gdc08-building-brands-in-virtual-worlds/http://massively.joystiq.com/2008/02/21/gdc08-building-brands-in-virtual-worlds/#commentsFiled under: ,


We've seen a lot of interesting things at the Worlds in Motion Summit which took place at GDC earlier this week, we found this post-mortum of Scion's virtual campaign in There.com fascinating. While we tune out commercials and skim over print advertisements as much as anyone, but well thought-out interactive advertisements in virtual worlds still feel novel and interesting. (Well, okay, some of them aren't.) So what made Scion's campaign stand out? Read on for an analysis.

Gallery: GDC08: Club Scion

Continue reading GDC08: Building brands in virtual worlds

MassivelyGDC08: Building brands in virtual worlds originally appeared on Massively on Thu, 21 Feb 2008 10:53:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>brandbrandsfeaturedgdcgdc08gdc08fanboymakenamarketingmetaversatilitysciontherethere.comtrilogyThu, 21 Feb 2008 10:53:00 EST