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Posts tagged retention

Former Free Realms lead outlines the dangers of metric-based design

GamesIndustry.biz has published an interesting think-piece featuring SOE's Laralyn McWilliams. McWilliams, former creative lead on Free Realms, says that free-to-play firms relying heavily on metrics to define their development roadmap may come up short. "There's no measuring spoon for love. You...

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EVE Evolved: Power players and player retention

As I mentioned in our coverage of the EVE Online Fanfest, the best part of the experience for me was discussing EVE with players who are as involved in and enthusiastic about the game as I am. On my first night there, I got into a fascinating discussion with a few players on a topic I hadn't real...

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The Daily Grind: Do alts help or hurt game retention?

I'm going to share with you something I've struggled with and then ask for your professional opinion, Internet Friends. As a natural altoholic, I'm forever filling up my character select screen with a wide variety of heroes. And by heroes, I mean "experiments." Having a main is all fine and dandy, ...

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The Daily Grind: What's a good player retention level?

It's curious how the exact same data can be taken as brilliant news, confirming a game's enduring appeal, and terrible news, dooming the game to oblivion, depending upon who you ask. Take Age of Conan, for example. Not so long ago, we saw a video that confirmed AoC's current subscribers at around th...

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Is Age of Conan a rousing success or a stinking failure?

There's plenty of doom and gloom discussion surrounding Funcom's Age of Conan. The hours played and reported by X-fire users plummeted since it hit desktops. Possibly the wackiest and most critical bug ever seen in an MMOG ever won't be fixed anytime soon. Unfinished content has diminished Age of ...

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Player vs. Everything: The retention game

The conventional wisdom in any service-driven industry is that it's far, far cheaper to retain an existing customer than to recruit a new one. This is especially true in the MMOG industry, where your business model is largely dependent on maintaining a long-term subscriber base. The concept also a...

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