Posts tagged practical-marketing 
Practical Marketing: Start by feeling it
Whether you spent a hundred dollars or a half a million on your virtual world marketing, the odds are you failed. If you didn't, some people will still call it a failure, but that's as may be. When you're sitting with the team trying to analyze the results (you do that after every campaign, right?) ...
Practical Marketing: The new media, the old messages and you
What is it about new communications mediums, such as virtual worlds that seem to make marketers forget everything they learned about their trade since the 1950's? There are a number of markets that marketers find difficult to penetrate, one of which is the so-called 'geek market' comprised of ...
Practical Marketing: Keeping your PR out of the trash
There's a lot of marketing, media and PR going on in virtual worlds, particularly in Second Life. You've probably noticed. We've talked a lot about differentiation, approach, engagement and a whole lot of other factors. Now it is time to talk about actually getting your message out. Your presence in ...
Practical Marketing: who engages whom?
Marketing in virtual worlds has had a pretty spotty start. Granted, it is in its infancy, but already you have marketing teams turning away from virtual worlds or strongly urging you not to get involved. Its boring! There's no engagement! There's no return on investment! They'll never amount to ...
