Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Virtual World ad agency already at home on Home]]>http://massively.joystiq.com/2008/04/06/virtual-world-ad-agency-already-at-home-on-home/http://massively.joystiq.com/2008/04/06/virtual-world-ad-agency-already-at-home-on-home/http://massively.joystiq.com/2008/04/06/virtual-world-ad-agency-already-at-home-on-home/#commentsFiled under: , ,


According to a recent report from the Virtual Worlds 2008 conference, Millions of Us, an advertising agency specializing in the production of marketing campaigns in virtual worlds, is already hard at work developing projects for Sony's Playstation 3-based Home. According to Millions of Us president and co-founder Christian Lassonde, "Certainly I think in the future, console manufacturers will get into user-generated content." We weren't aware that advertising for Pontiac was considered user-generated content these days, but we'll give them a free pass because we're probably taking that quote out of context.

In any case, it may be telling that advertisers are getting early access to Sony's anticipated new virtual world while the would-be customers and fanboys are still waiting outside the gate trying to sneak a peak where we can, in the cold. It may also be raining, it's hard to tell. Home is seeming more and more like a transparently corporate tool for selling us on the next big product and less like the free-wheeling virtual wild west we're used to seeing from this category. We're OK with that, at least for now, just let us play the damn thing already!

MassivelyVirtual World ad agency already at home on Home originally appeared on Massively on Sun, 06 Apr 2008 17:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisinghomemillions-of-usplaystation-3pontiacps3pshomesonyvirtual-world-newsvirtual-worlds-2008Sun, 06 Apr 2008 17:00:00 EST<![CDATA[Electric Sheep Company lays off 1/3 of their staff]]>http://massively.joystiq.com/2007/12/17/electric-sheep-company-lays-off-1-3-of-their-staff/http://massively.joystiq.com/2007/12/17/electric-sheep-company-lays-off-1-3-of-their-staff/http://massively.joystiq.com/2007/12/17/electric-sheep-company-lays-off-1-3-of-their-staff/#commentsFiled under: , , , ,

In a shocking blog entry today, Jeremy Flagstaff noted that the Electric Sheep Company has laid off approximately one-third of their staff, or about 22 people. It has been previously noted that ESC had to cut back on the number of islands for CSI: NY, and now both AOL Pointe and Pontiac are pulling out of Second Life. This news should come as no surprise, but it's still heartbreaking to hear that it happened so close to Christmas.

While it is not known at this time exactly why the layoffs occurred, Jeremy speculates that they will be focusing on technology like OnRez. Joel Greenberg, whose job status is unknown at this time, announced on Twitter that ESC is shutting down their virtual ad network project. In a prophetic blog entry written last week by Rez Menoptra, he speculated on how long builds will last in virtual worlds and who will remember them.

Massively will update you with the latest news on this topic as we hear it. Stay tuned!

MassivelyElectric Sheep Company lays off 1/3 of their staff originally appeared on Massively on Mon, 17 Dec 2007 17:15:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>aol-pointebreakingchristmascsi-new-yorkcsi-nyelectric-sheep-companyescjeremy-flagstaffjeremy-vaughtjoel-greenburglinden-labpontiacrez-menoptrasecond-lifesltwitterMon, 17 Dec 2007 17:15:00 EST