Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Nolan Bushnell on the rise of advertising and the casual game]]>http://massively.joystiq.com/2008/07/08/nolan-bushnell-on-the-rise-of-advertising-and-the-casual-game/http://massively.joystiq.com/2008/07/08/nolan-bushnell-on-the-rise-of-advertising-and-the-casual-game/http://massively.joystiq.com/2008/07/08/nolan-bushnell-on-the-rise-of-advertising-and-the-casual-game/#commentsFiled under: , , ,

Nolan Bushnell, who bootstrapped the entire video game industry with Computer Space, Pong and the Atari 2600, later went on to found Chuck E. Cheese and several other ventures, has the solution for expanding the size of the gaming market. Casual games, everywhere. And how to pay for them? 30 second ad spots -- commercials, just like the ones on television or before movies. And he can target these ads better than ever. Are ad-supported games the wave of the future? In your MMO of choice five years from now, will a shampoo ad run whenever you ding? And by then, will you even mind? Gamasutra interviews Nolan Bushnell about casual games, targeted advertising, and the death of the hardcore gamer.

MassivelyNolan Bushnell on the rise of advertising and the casual game originally appeared on Massively on Tue, 08 Jul 2008 16:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>advertisingataricasualchuck-e-cheesecomputer-spacefree-to-playgamasutrainterviewmmo-industrynolan-bushnellponguwinkTue, 08 Jul 2008 16:00:00 EST<![CDATA[Pong creator Nolan Bushnell to enter MMO space]]>http://massively.joystiq.com/2008/02/29/pong-creator-nolan-bushnell-to-enter-mmo-space/http://massively.joystiq.com/2008/02/29/pong-creator-nolan-bushnell-to-enter-mmo-space/http://massively.joystiq.com/2008/02/29/pong-creator-nolan-bushnell-to-enter-mmo-space/#commentsFiled under: , , , , , , , , , ,

The man many call 'the Father of Videogames' -- as he is responsible for founding Atari and creating Pong -- Nolan Bushnell was recently interviewed by GameSpot at this year's GDC. The piece reads along smoothly enough, with Bushnell offering up his opinion on the marginalization of game arcades since the 80s, how to monetize casual games, and the importance of socialization.

On this line of questioning, GameSpot asks 'Do you have anything in massively multiplayer games?' After a long pause, Bushnell confirms he does with a single 'yes', but reveals no further details, saying intriguingly ' ... as compelling as World of Warcraft is, it too shall find that there are other ways to play a game.'

It's a given that he knows a lot about the industry, but that's not necessarily a quality guaranteed to create a fun game. However, he does know quite a bit about creating social spaces, which could be a big advantage in designing an MMO. What do you think, could something interesting come from Nolan Bushnell?

MassivelyPong creator Nolan Bushnell to enter MMO space originally appeared on Massively on Fri, 29 Feb 2008 11:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>arcadesatarichuck-e-cheesefather-of-videogamesgamespotgdc08interviewnolan-bushnellpongsocial-spacesworld-of-warcraftFri, 29 Feb 2008 11:00:00 EST<![CDATA[Teenager burns peer, blames WoW; WoW incredibly not sued]]>http://massively.joystiq.com/2007/12/21/teenager-burns-peer-blames-wow-wow-incredibly-not-sued/http://massively.joystiq.com/2007/12/21/teenager-burns-peer-blames-wow-wow-incredibly-not-sued/http://massively.joystiq.com/2007/12/21/teenager-burns-peer-blames-wow-wow-incredibly-not-sued/#commentsFiled under: , , , , ,

According to the Beijing News, a teenager was recently hospitalized by another, who set him on fire with gasoline, claiming later to have 'transformed into a Fire Mage' a la World of Warcraft. The author of the referring article has it right: had this occurred in America, Blizzard would have been sued by the victim's parents. Apparently the legal mechanisms for doing this are not (yet) in place in China, so this did not occur.

This is an old, old topic, but since it's come up, I'll throw my 2 cp in. I've always thought it odd that whenever something like this occurs (which is all too frequently), parents and the media are so quick to demonize videogames, yet this behavior has been around since the dawn of mankind itself. Violence in movies is so much more pervasive and visceral than anything you could possibly see in a game, yet movie scenes are very rarely cited as the source of antisocial behavior.

Continue reading Teenager burns peer, blames WoW; WoW incredibly not sued

MassivelyTeenager burns peer, blames WoW; WoW incredibly not sued originally appeared on Massively on Fri, 21 Dec 2007 10:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>behaviorblamebreakingchinafire-magepongspace-warviolenceworld-of-warcraftFri, 21 Dec 2007 10:30:00 EST<![CDATA[This just in: games are TiVo-licious]]>http://massively.joystiq.com/2007/11/21/this-just-in-games-are-tivo-licious/http://massively.joystiq.com/2007/11/21/this-just-in-games-are-tivo-licious/http://massively.joystiq.com/2007/11/21/this-just-in-games-are-tivo-licious/#commentsFiled under: , , , , ,

Starting tonight, and running every Wednesday through December 19th, you need to make sure your TiVo is pointed to the Discovery Channel at 8 p.m. Eastern/Pacific. For gamers of any stripe, they're covering a gaming retrospective that will be as sweet as popping a Power-up right before stomping King Koopa, and as comforting as the first level of Pong. For those of us with an interest in MMOs, however, we have one episode -- Level Five, premiering on December 19th -- dedicated to our obsession.

The final episode of Rise of the Video Game covers the first MUDs from the late 1960s through the latest MMOs today. They'll be discussing everything from Ultima Online through World of Warcraft, and they'll include interviews with both Richard Bartle of MUD fame and Cory Ondrejka from Linden Lab. So make sure you have your popcorn ready and your recorders running: we've got us some game history to uncover.

[Via GamePolitics]

MassivelyThis just in: games are TiVo-licious originally appeared on Massively on Wed, 21 Nov 2007 15:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Discovery-ChannelfeaturedGaming-RetrospectiveKing-KoopaLevel-FiveLinden-LabMMOMUDPongPower-upSecond-LifeUltima-OnlineWorld-of-WarcraftWoWWed, 21 Nov 2007 15:00:00 EST