<?xml version="1.0"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd">
<channel>
<title>Massively</title>
<link>http://massively.joystiq.com</link>
<description>Massively</description>
<image>
<url>http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif</url>
<title>Massively</title>
<link>http://massively.joystiq.com</link>
</image>
<language>en-us</language>
<copyright>Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only.</copyright>
<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[EA named 'Worst Company in America' second year in a row]]></title><link>http://massively.joystiq.com/2013/04/09/ea-named-worst-company-in-america-second-year-in-a-row/</link><guid isPermaLink="true">http://massively.joystiq.com/2013/04/09/ea-named-worst-company-in-america-second-year-in-a-row/</guid><comments>http://massively.joystiq.com/2013/04/09/ea-named-worst-company-in-america-second-year-in-a-row/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/dark-age-of-camelot/" rel="tag">Dark Age of Camelot</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO Industry</a>, <a href="http://massively.joystiq.com/category/warhammer-online/" rel="tag">Warhammer Online</a>, <a href="http://massively.joystiq.com/category/ultima-online/" rel="tag">Ultima Online</a>, <a href="http://massively.joystiq.com/category/star-wars-the-old-republic/" rel="tag">Star Wars: The Old Republic</a>, <a href="http://massively.joystiq.com/category/misc/" rel="tag">Miscellaneous</a></p><div style="text-align: center;">
	<a href="http://massively.joystiq.com/2013/04/09/ea-named-worst-company-in-america-second-year-in-a-row/"><img alt="EA named the worst company in America second year in a row" data-src-height="343" data-src-width="530" src="http://www.blogcdn.com/massively.joystiq.com/media/2013/04/ea.jpg" /></a></div>
Gamers aren't letting up on <a href="http://massively.joystiq.com/tag/ea">Electronic Arts</a> for its record and attitude. The games publisher was voted "Worst Company in America" for a second year in a row in <a href="http://consumerist.com/2013/04/09/ea-makes-worst-company-in-america-history-wins-title-for-second-year-in-a-row/">The Consumerist's poll</a>. EA trounced the other finalist, Bank of America, with 78% of the tallies.<br />
<br />
The Consumerist provided commentary as to why EA earned that reputation with customers and what it could be doing to not earn this title next year. The site identified EA's three main problems as failing to provide a product people want and like, failing to sell products at reasonable prices, and failing to support its products.<br />
<br />
EA COO <a href="http://massively.joystiq.com/tag/peter-moore/">Peter Moore</a> posted a letter last week <a href="http://www.ea.com/news/we-can-do-better">responding to the probable second win</a>, admitting mistakes while attempting to refute popular complaints. His response to the poll? "We can do better. We will do better."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2013/04/09/ea-named-worst-company-in-america-second-year-in-a-row/">EA named 'Worst Company in America' second year in a row</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Tue, 09 Apr 2013 15:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2013/04/09/ea-named-worst-company-in-america-second-year-in-a-row/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20535259/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2013/04/09/ea-named-worst-company-in-america-second-year-in-a-row/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>bioware</category><category>ea</category><category>electronic-arts</category><category>f2p</category><category>free-to-play</category><category>lucasarts</category><category>peter-moore</category><category>poll</category><category>sci-fi</category><category>star-wars</category><category>star-wars-the-old-republic</category><category>swtor</category><category>the-consumerist</category><category>the-old-republic</category><category>tor</category><category>worst-company-in-america</category><dc:creator><![CDATA[Justin Olivetti]]></dc:creator><pubDate>Tue, 09 Apr 2013 15:00:00 EST</pubDate></item><item><title><![CDATA[EA's Moore on SWTOR: 'Price was always the issue']]></title><link>http://massively.joystiq.com/2012/10/31/eas-moore-on-swtor-price-was-always-the-issue/</link><guid isPermaLink="true">http://massively.joystiq.com/2012/10/31/eas-moore-on-swtor-price-was-always-the-issue/</guid><comments>http://massively.joystiq.com/2012/10/31/eas-moore-on-swtor-price-was-always-the-issue/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/sci-fi/" rel="tag">Sci-Fi</a>, <a href="http://massively.joystiq.com/category/business-models/" rel="tag">Business Models</a>, <a href="http://massively.joystiq.com/category/interviews/" rel="tag">Interviews</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO Industry</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News Items</a>, <a href="http://massively.joystiq.com/category/free-to-play/" rel="tag">Free-to-Play</a>, <a href="http://massively.joystiq.com/category/star-wars-the-old-republic/" rel="tag">Star Wars: The Old Republic</a></p><a href="http://massively.joystiq.com/2012/10/31/eas-moore-on-swtor-price-was-always-the-issue/"><img alt="EA's Moore on SWTOR 'Price was always the issue'" data-src-height="209" data-src-width="225" src="http://www.blogcdn.com/massively.joystiq.com/media/2012/10/602px-petermooreatxboxcup2006.jpg" style="float: left; padding-right: 10px;" /></a>Wired has a <a href="http://www.wired.com/gamelife/2012/10/peter-moore-interview">new interview</a> with <a href="http://massively.joystiq.com/tag/electronic-arts">Electronic Arts</a> COO <a href="http://massively.joystiq.com/tag/peter-moore">Peter Moore</a> that touches on just about every facet of the games industry.<br />
<br />
The former <a href="http://massively.joystiq.com/tag/microsoft">Microsoft</a> exec talks at length about his Xbox days, <a href="http://massively.joystiq.com/tag/zynga">Zynga</a>, mobile gaming, digital vs. retail, the PC renaissance and how it may affect both consoles and hand-held devices, and of course the impending free-to-play conversion for <a href="http://massively.joystiq.com/category/star-wars-the-old-republic"><em>Star Wars: The Old Republic</em></a>.<br />
<br />
"Price was always the issue," Moore says. Former customers often said "I just didn't want to pay $15 a month. I felt kind of locked in. I love the game, but I'm locked in, and for a lot of people 15 bucks a month is a lot of money."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2012/10/31/eas-moore-on-swtor-price-was-always-the-issue/">EA's Moore on SWTOR: 'Price was always the issue'</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Wed, 31 Oct 2012 10:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2012/10/31/eas-moore-on-swtor-price-was-always-the-issue/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20366401/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2012/10/31/eas-moore-on-swtor-price-was-always-the-issue/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>bioware</category><category>business-models</category><category>ea</category><category>electronic-arts</category><category>f2p</category><category>free-to-play</category><category>lucasarts</category><category>peter-moore</category><category>peter-moore-interview</category><category>sci-fi</category><category>star-wars</category><category>star-wars-the-old-republic</category><category>sub</category><category>subscription-fee</category><category>swtor</category><category>the-old-republic</category><category>tor</category><dc:creator><![CDATA[Jef Reahard]]></dc:creator><pubDate>Wed, 31 Oct 2012 10:00:00 EST</pubDate></item><item><title><![CDATA[EA COO maintains confidence in BioWare]]></title><link>http://massively.joystiq.com/2012/08/22/ea-coo-maintains-confidence-in-bioware/</link><guid isPermaLink="true">http://massively.joystiq.com/2012/08/22/ea-coo-maintains-confidence-in-bioware/</guid><comments>http://massively.joystiq.com/2012/08/22/ea-coo-maintains-confidence-in-bioware/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/sci-fi/" rel="tag">Sci-Fi</a>, <a href="http://massively.joystiq.com/category/business-models/" rel="tag">Business Models</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO Industry</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News Items</a>, <a href="http://massively.joystiq.com/category/free-to-play/" rel="tag">Free-to-Play</a>, <a href="http://massively.joystiq.com/category/star-wars-the-old-republic/" rel="tag">Star Wars: The Old Republic</a></p><div style="text-align: center;">
	<a href="http://massively.joystiq.com/2012/08/22/ea-coo-maintains-confidence-in-bioware/"><img alt="EA says Star Wars The Old Republic f2p a direct result of player feedback" data-src-height="298" data-src-width="530" src="http://www.blogcdn.com/massively.joystiq.com/media/2012/08/bounty-hunter-003.jpg" /></a></div>
Some gamers claim that <a href="http://massively.joystiq.com/tag/ea/">EA</a> has lost confidence in <a href="http://massively.joystiq.com/tag/bioware">BioWare</a>, citing the studio's difficult year that included the less-than-hoped-for performance of <em><a href="http://massively.joystiq.com/category/star-wars-the-old-republic">Star Wars: The Old Republic</a></em> and that the move to free-to-play later this fall is a sign of failure. EA COO <a href="http://massively.joystiq.com/tag/peter-moore/">Peter Moore</a>, however, directly refutes that, saying, "They're doing great."<br />
<br />
Moore gave EA's take on why <em>SWTOR</em> didn't do as well as expected, explaining that the world of gaming changed between the time that project started and now, making a shift from subscription-based to F2P. He pointed out that changing business models was directly related to the desires of the playerbase, stating, "We do exit interviews. When people say I'm churning out, I'm going to step away for a while, we ask them why. Forty percent of people said, I just don't want to pay $15 a month. I love the game, but I'm just not into the subscription business."<br />
<br />
EA President <a href="http://massively.joystiq.com/tag/frank-gibeau">Frank Gibeau</a> first revealed the 40% sub-related departure rate in a <a href="http://massively.joystiq.com/2012/07/31/its-official-swtor-is-going-free-to-play/">previous investor call</a>.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2012/08/22/ea-coo-maintains-confidence-in-bioware/">EA COO maintains confidence in BioWare</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Wed, 22 Aug 2012 11:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2012/08/22/ea-coo-maintains-confidence-in-bioware/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20306548/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2012/08/22/ea-coo-maintains-confidence-in-bioware/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>bioware</category><category>ea</category><category>electronic-arts</category><category>f2p</category><category>f2p-conversion</category><category>Frank-Gibeau</category><category>free-to-play</category><category>lucasarts</category><category>peter-moore</category><category>player-feedback</category><category>sci-fi</category><category>star-wars</category><category>star-wars-the-old-republic</category><category>sub</category><category>subscription-fee</category><category>swtor</category><category>the-old-republic</category><category>tor</category><dc:creator><![CDATA[MJ Guthrie]]></dc:creator><pubDate>Wed, 22 Aug 2012 11:00:00 EST</pubDate></item><item><title><![CDATA[EA's Peter Moore: Free-to-play is 'inevitable']]></title><link>http://massively.joystiq.com/2012/06/20/eas-peter-moore-free-to-play-is-inevitable/</link><guid isPermaLink="true">http://massively.joystiq.com/2012/06/20/eas-peter-moore-free-to-play-is-inevitable/</guid><comments>http://massively.joystiq.com/2012/06/20/eas-peter-moore-free-to-play-is-inevitable/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/business-models/" rel="tag">Business Models</a>, <a href="http://massively.joystiq.com/category/interviews/" rel="tag">Interviews</a>, <a href="http://massively.joystiq.com/category/misc/" rel="tag">Miscellaneous</a></p><div style="text-align: center;">
	<a href="http://massively.joystiq.com/2012/06/20/eas-peter-moore-free-to-play-is-inevitable/"><img alt="EA's Peter Moore " src="http://www.blogcdn.com/massively.joystiq.com/media/2012/06/moore.jpg" /></a></div>
The writing is on the wall, and the hens are laying eggs of prophecy: Free-to-play is the inevitable future of all video games. This comes from <a href="http://massively.joystiq.com/tag/ea">EA</a> COO <a href="http://massively.joystiq.com/tag/peter-moore/">Peter Moore</a>, who thinks we'll be seeing the free product plus microtransaction business model trump the up-front cost of a retail box.<br />
<br />
<a href="http://kotaku.com/5919847/the-strange-scary-fascinating-exciting-future-of-video-games-according-to-a-giant">In an interview with Kotaku</a>, Moore laid it out: "I think there's an inevitability that happens five years from now, 10 years from now, that, let's call it the client, to use the term, [is free.] It is no different than... it's free to me to walk into The Gap in my local shopping mall. They don't charge me to walk in there. I can walk into The Gap, enjoy the music, look at the jeans and what have you, but if I want to buy something I have to pay for it."<br />
<br />
Moore says that free-to-play works in favor of the industry because it constantly brings in new players -- and new potential buyers. He acknowledged that some gamers might be entrenched in how business has always been done in the past, but it will change no matter what. He pointed to the downfall of Blockbuster and Tower Records as examples of companies that didn't adapt to a rapidly changing landscape, declaring that EA is determined not to stubbornly stick to the past.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2012/06/20/eas-peter-moore-free-to-play-is-inevitable/">EA's Peter Moore: Free-to-play is 'inevitable'</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Wed, 20 Jun 2012 17:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2012/06/20/eas-peter-moore-free-to-play-is-inevitable/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20262861/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2012/06/20/eas-peter-moore-free-to-play-is-inevitable/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blockbuster</category><category>business-model</category><category>ea</category><category>electronic-arts</category><category>f2p</category><category>free-to-play</category><category>freemium</category><category>microtransaction</category><category>Microtransactions</category><category>peter-moore</category><category>the-gap</category><category>tower-records</category><dc:creator><![CDATA[Justin Olivetti]]></dc:creator><pubDate>Wed, 20 Jun 2012 17:00:00 EST</pubDate></item><item><title><![CDATA[Peter Moore talks smack about Activision-Blizzard]]></title><link>http://massively.joystiq.com/2008/02/23/peter-moore-talks-smack-about-activision-blizzard/</link><guid isPermaLink="true">http://massively.joystiq.com/2008/02/23/peter-moore-talks-smack-about-activision-blizzard/</guid><comments>http://massively.joystiq.com/2008/02/23/peter-moore-talks-smack-about-activision-blizzard/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/business-models/" rel="tag">Business Models</a>, <a href="http://massively.joystiq.com/category/interviews/" rel="tag">Interviews</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO Industry</a></p><div align="center"><a href="http://www.mcvuk.com/news/29693/Moore-Activision-Blizzard-cant-compete-with-us"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/massively.joystiq.com/media/2008/02/petermooreissilly.jpg" /></a><br /></div>
In <a href="http://www.mcvuk.com/news/29693/Moore-Activision-Blizzard-cant-compete-with-us">a recent interview with MCV</a>, Xbox big-wig turned EA big-wig Peter Moore explains how he believes EA Sports' new portfolio is poised on the brink of burying the new <a href="http://massively.joystiq.com/tag/activision-blizzard">Activision-Blizzard juggernaut</a>. He describes how EA Sports is trying to turn their attention to the an international audience, courting new swaths of gamers with casual titles that promise to appeal to customers outside of their usual demographics.<br /><br />Of course, our immediate reaction is to wonder idly what kind of whacky-tobaccy Peter Moore is smoking, Activision-Blizzard's crown jewel is of course <a href="http://massively.joystiq.com/category/world-of-warcraft"><em>World of Warcraft</em></a>, which <a href="http://www.wowinsider.com/2008/01/31/vivendi-makes-1-5-billion-in-2007-bc-pushes-blizz-up-58-from/">netted the company approximately $1.2 billion</a> last year. Yes, you read that number correctly, that's $1,200,000,000. That's not a number that can be countered by dumbing down your sports franchises and hoping for the best. Now, we understand that EA Sports is kind of Peter Moore's baby here, so his chest-thumping is not without rational cause, but I doubt even investors would be fooled by such reckless showmanship. Now, if he wanted to go on to explain why <a href="http://massively.joystiq.com/category/warhammer-online"><em>Warhammer Online</em></a> is going to eat into <em>WoW's</em> market share, we might be more inclined to pay attention, but <a href="http://www.joystiq.com/tag/facebreaker">a pithy boxing game</a>? Puh-lease.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2008/02/23/peter-moore-talks-smack-about-activision-blizzard/">Peter Moore talks smack about Activision-Blizzard</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Sat, 23 Feb 2008 09:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.mcvuk.com/news/29693/Moore-Activision-Blizzard-cant-compete-with-us>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/02/23/peter-moore-talks-smack-about-activision-blizzard/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1122526/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/02/23/peter-moore-talks-smack-about-activision-blizzard/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>activision-blizzard</category><category>blizzard</category><category>business</category><category>ea</category><category>ea-sports</category><category>investors</category><category>mcv</category><category>peter-moore</category><category>profit</category><category>warhammer-online</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Chris Chester]]></dc:creator><pubDate>Sat, 23 Feb 2008 09:00:00 EST</pubDate></item></channel></rss>