Posts tagged pepsi 
In-game ad spending to reach over $1 billion by 2014
In a future where unfathomably large sums of money are spent trying to get you to buy things, only one man can make a difference. We haven't found that man, so until he shows up we're going to buy a new Dell and maybe some Pepsi. We don't know why this urge has struck us -- maybe it has something ...
The potential of advertising alliances in virtual worlds
Forget scenery-blocking billboards and ad-saturated sporting events, the virtual world is the newest venture into successful marketing, according to a recent study by Pepsi and MTV. In this study, Pepsi discovered that users averaged 28-minutes per interaction with Pepsi's presence in Virtual MTV ...
