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Posts tagged parks-associates

Are gaming subscriptions "going the way of the dodo?"

Duck and cover, subscription gamers, as the sky is finally falling (according to a report from Parks Associates, at any rate). The research firm has collated data that suggests one in five active U.S. gamers spends money on virtual items. What's not clear is the definition of "active," nor why the...

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Research: Subscription model unappealing to vast majority of users

A survey performed by researchers Parks Associates titled "Electronic Gaming in the Digital Home II" concluded that there is very little room for market expansion for subscription-based MMOs. On the whole, users surveyed preferred the free-to-play model. The poll data suggested that mostly only the...

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