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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[World of Warcraft launches paid character re-customization]]></title><link>http://massively.joystiq.com/2008/12/10/world-of-warcraft-launches-paid-character-re-customization/</link><guid isPermaLink="true">http://massively.joystiq.com/2008/12/10/world-of-warcraft-launches-paid-character-re-customization/</guid><comments>http://massively.joystiq.com/2008/12/10/world-of-warcraft-launches-paid-character-re-customization/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/business-models/" rel="tag">Business models</a></p><div align="center"><a href="http://www.wowinsider.com/2008/12/10/character-re-customization-available-for-a-small-fee/"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/massively.joystiq.com/media/2008/12/charecustheader.jpg" alt="" /></a><br /></div>
About two months ago we discussed <a href="http://massively.joystiq.com/2008/10/13/wow-paid-character-customization-button-discovered-brack-confir/">the discovery of a 'character customization' button</a> in the user interface for <em><a href="http://www.worldofwarcraft.com">World of Warcraft</a></em>. Somehow unsurprisingly in <a href="http://massively.joystiq.com/2008/12/09/star-wars-the-old-republic-to-be-microtransaction-based/">a week full</a> of <a href="http://massively.joystiq.com/2008/12/09/station-cash-now-available-in-eq-and-eqii/">microtransaction announcements</a>, <a href="http://massively.joystiq.com/tag/blizzard">Blizzard</a> has quietly rolled out paid character customization options to the <em><a href="http://massively.joystiq.com/category/world-of-warcraft">WoW</a></em> live service. The account management component of the official site has full details on the offering. According to <a href="https://www.worldofwarcraft.com/account/">the customization page</a>, for the price of $15 players can change:<br />
<ul>
    <li>Gender</li>
    <li>Character Name</li>
    <li>Face</li>
    <li>Hair Style</li>
    <li>Skin Color</li>
    <li>Any other "cosmetic features determined by your race and gender combination."</li>
</ul>
What you can't change, though, is your race or your class. Just as with server transfers, players are only allowed to re-customize a given character once in 30 days, and all pre-existing naming restrictions exist on the service. Re-customization cannot be reversed on a character once it's in place ... unless you shell out another $15 and wait the 30 day restriction period. Head over to <a href="https://www.worldofwarcraft.com/account/">the official account management page</a> to try it out for yourself, or <a href="http://us.blizzard.com/support/article.xml?tag=CRCFAQ">dig into the re-customization FAQ</a> to have all your questions answered.<br /><br />[<a href="http://www.wowinsider.com/2008/12/10/character-re-customization-available-for-a-small-fee/">Via WoW Insider</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2008/12/10/world-of-warcraft-launches-paid-character-re-customization/">World of Warcraft launches paid character re-customization</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Wed, 10 Dec 2008 23:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://us.blizzard.com/support/article.xml?tag=CRCFAQ>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/12/10/world-of-warcraft-launches-paid-character-re-customization/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1397805/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/12/10/world-of-warcraft-launches-paid-character-re-customization/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blizzard</category><category>breaking</category><category>character-customization</category><category>microtransactions</category><category>paid-character-customization</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Michael Zenke]]></dc:creator><pubDate>Wed, 10 Dec 2008 23:30:00 EST</pubDate></item><item><title><![CDATA[World of Warcraft's paid customization may allow race, gender changes]]></title><link>http://massively.joystiq.com/2008/11/13/world-of-warcrafts-paid-customization-may-allow-race-gender-ch/</link><guid isPermaLink="true">http://massively.joystiq.com/2008/11/13/world-of-warcrafts-paid-customization-may-allow-race-gender-ch/</guid><comments>http://massively.joystiq.com/2008/11/13/world-of-warcrafts-paid-customization-may-allow-race-gender-ch/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/game-mechanics/" rel="tag">Game mechanics</a></p><div align="center"><a href="http://www.eurogamer.net/article.php?article_id=296343"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/massively.joystiq.com/media/2008/11/wowcharsheader.jpg" /></a><br /></div>
Eurogamer caught a few moments with Blizzard COO Paul Sams and Associate Producer Lee Sparks at the London, UK <em><a href="http://massively.joystiq.com/tag/wrath-of-the-lich-king">Wrath of the Lich King</a></em> Launch event last night. There they managed to catch a few moments of conversation with the busy, busy men and asked a few follow-ups on the <a href="http://massively.joystiq.com/2008/10/13/wow-paid-character-customization-button-discovered-brack-confir/">recently announced paid character customization options</a> the comany has in the works. Essentially, the company views it as another value-added feature along the lines of the paid server transfer or name transfer. The paid character customization options will <a href="http://www.eurogamer.net/article.php?article_id=296343">allow players to go back and tweak choices made at character creation</a>. <br />
<div class="copy">
<div class=""><br />The capacity is already in the game to change hair style and color, but Blizzard seems to be implying 'deeper' changes - facial features, skin color, perhaps even gender or race. Despite that, the two company men resisted nailing anything down specifically. The feature, Eurogamer offers, is <em>"more about making changes to decisions made in the past than adding additional options,"</em> and isn't intended to be a new microtransactional revenue stream. <em>"The reason for the monetary expense is more of a barrier so that people don't do it every day,"</em> Sparks said. Read on into the article for full details.<div class="postgallery"><p><strong>Gallery: <a href="http://massively.joystiq.com/photos/wrath-of-the-lich-king-1/">World of Warcraft: WOTLK</a></strong></p><a href="http://massively.joystiq.com/photos/wrath-of-the-lich-king-1/#1149752"><img src="http://www.blogcdn.com/www.massively.com/media/2008/11/ehhscreen40214221011_thumbnail.jpg" alt="" title="" /></a><a href="http://massively.joystiq.com/photos/wrath-of-the-lich-king-1/#1149708"><img src="http://www.blogcdn.com/www.massively.com/media/2008/11/azwowscrnshot_080508_1643491011_thumbnail.jpg" alt="" title="" /></a><a href="http://massively.joystiq.com/photos/wrath-of-the-lich-king-1/#1149771"><img src="http://www.blogcdn.com/www.massively.com/media/2008/11/wowscrnshot_072108_1816361011_thumbnail.jpg" alt="" title="" /></a><a href="http://massively.joystiq.com/photos/wrath-of-the-lich-king-1/#1149730"><img src="http://www.blogcdn.com/www.massively.com/media/2008/11/azwowscrnshot_091808_1044581011_thumbnail.jpg" alt="" title="" /></a><a href="http://massively.joystiq.com/photos/wrath-of-the-lich-king-1/#1149753"><img src="http://www.blogcdn.com/www.massively.com/media/2008/11/ehhscreen-northrendloading1011_thumbnail.jpg" alt="" title="" /></a></div><br /></div>
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            <td><em>One of Azeroth's millions of citizens? Check out our ongoing coverage of the <a href="http://massively.joystiq.com/category/world-of-warcraft">World of Warcraft</a>, and be sure to touch base with our sister site WoW Insider for <a href="http://www.wowinsider.com/wrath-of-the-lich-king/">all your Lich King needs!</a></em> </td>
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</table><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2008/11/13/world-of-warcrafts-paid-customization-may-allow-race-gender-ch/">World of Warcraft's paid customization may allow race, gender changes</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Thu, 13 Nov 2008 11:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.eurogamer.net/article.php?article_id=296343>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/11/13/world-of-warcrafts-paid-customization-may-allow-race-gender-ch/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1371019/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/11/13/world-of-warcrafts-paid-customization-may-allow-race-gender-ch/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blizzard</category><category>breaking</category><category>lee-sparks</category><category>microtransactions</category><category>paid-character-customization</category><category>paul-sams</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Michael Zenke]]></dc:creator><pubDate>Thu, 13 Nov 2008 11:30:00 EST</pubDate></item><item><title><![CDATA[WoW paid character customization button discovered, Brack confirms]]></title><link>http://massively.joystiq.com/2008/10/13/wow-paid-character-customization-button-discovered-brack-confir/</link><guid isPermaLink="true">http://massively.joystiq.com/2008/10/13/wow-paid-character-customization-button-discovered-brack-confir/</guid><comments>http://massively.joystiq.com/2008/10/13/wow-paid-character-customization-button-discovered-brack-confir/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/betas/" rel="tag">Betas</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/business-models/" rel="tag">Business models</a>, <a href="http://massively.joystiq.com/category/expansions/" rel="tag">Expansions</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News items</a></p><div align="center"><a href="http://www.worldofraids.com/news/309.html"><img hspace="4" border="1" vspace="4" alt="" src="http://www.blogcdn.com/massively.joystiq.com/media/2008/10/paidcharwow_425.jpg" /></a><br />
<div align="left">When curious <a href="http://www.worldofwarcraft.com"><em>World of Warcraft</em></a> players investigated currently-unused images hidden in a build of the <a href="http://www.worldofwarcraft.com/wrath"><em>Wrath of the Lich King</em></a> expansion, they <a href="http://www.worldofraids.com/news/309.html">uncovered</a> a button labeled "UI-PaidCharacterCustomization" which was associated with the character selection screen. Needless to say, that discovery raised some eyebrows. At <a href="http://www.blizzard.com/blizzcon/?rhtml=y">Blizzcon</a>, Lead Producer J. Allen Brack was asked to clarify.<br /><br />According to <a href="http://www.warcry.com/articles/view/conferences/blizzcon_08/5358-Blizzcon-08-WoW-D3-Press-Conference">WarCry's write-up for the event</a>, Brack first dodged the question, but eventually decided it was necessary to address it. He confirmed that a paid character customization service is in <a href="http://massively.joystiq.com/category/world-of-warcraft"><em>WoW</em></a>'s future, but said that the developers haven't decided what it will entail or how much it will cost yet.<br /><br />Perhaps players will pay to make changes not supported by the barbershop, or perhaps all-new premium customization options will be introduced. If it's the former, then <em>WoW</em> is not headed towards a more <a href="http://massively.joystiq.com/tag/microtransactions">microtransaction</a> based future, as that sort of option is similar to the already-existing service that allows players to pay for a name change. If unique premium options are being introduced though, that's a whole different ball game.<br /></div>
</div>
<br />[Via <a href="http://www.rockpapershotgun.com/2008/10/13/blizzcon-pay-for-customisation-in-wow-confirmed/">Rock, Paper Shotgun</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2008/10/13/wow-paid-character-customization-button-discovered-brack-confir/">WoW paid character customization button discovered, Brack confirms</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Mon, 13 Oct 2008 16:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.warcry.com/articles/view/conferences/blizzcon_08/5358-Blizzcon-08-WoW-D3-Press-Conference>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/10/13/wow-paid-character-customization-button-discovered-brack-confir/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1340465/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/10/13/wow-paid-character-customization-button-discovered-brack-confir/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>barbershop</category><category>beta</category><category>blizzard</category><category>blizzcon</category><category>blizzcon-2008</category><category>blizzcon2008</category><category>button</category><category>customization</category><category>j-allen-brack</category><category>microtransactions</category><category>paid-character-customization</category><category>world-of-warcraft</category><category>wotlk</category><category>wow</category><category>wrath</category><category>wrath-of-the-lich-king</category><dc:creator><![CDATA[Samuel Axon]]></dc:creator><pubDate>Mon, 13 Oct 2008 16:00:00 EST</pubDate></item></channel></rss>
