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Posts tagged niko-partners

Chinese MMO market gravitating toward hardcore and competitive titles

China has something of a reputation in the online gaming world as the land of many MMOs, but it looks like things may be changing soon. Gamasutra reports that a study by Niko Partners, an Asian game-market analytics firm, shows that "Chinese players are showing an increased demand for hardcore ...

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Report: 64% of Chinese gamers spend money on online games

Gaming in China is serious business, especially once you consider that a strong majority of players dish out money to support their habit every month. Analyst group Niko Partners polled 500 Chinese gamers and found that 64% of them dropped money on online titles monthly, including many free-to-pl...

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Burnout: Report says Chinese gamers losing interest in MMOs

Is there a point at which oversaturation, cultural prominence and old habits collapse under their own weight? According to a recent survey by Chinese market analyst Niko Partners, trends are shifting away in China from hardcore MMO gaming to more casual fare like social networking games. GamesIn...

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China's forgotten gamers

Frank Yu over at Gamasutra wrote a piece recently that didn't exactly slip through the cracks, but was certainly overshadowed by more pressing concerns that affected online gaming in Asia. Yu's 'China's Forgotten Gamers' -- from his China Angle column -- is a look at the invisible population of game...

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Explosive growth in China's MMO market

New information about the Chinese gaming market has surfaced through the work of Niko Partners, an Asia-focused research firm with a team spread throughout 35 cities in Mainland China. A recent Gamecyte interview with Niko Partners founder Lisa Cosmas Hanson shed some light on the surge in MMO pop...

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