Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[World of Warcraft and Mountain Dew contest prizes include BlizzCon trips and laptops]]>http://massively.joystiq.com/2009/05/30/world-of-warcraft-and-mountain-dew-contest-prizes-include-blizzc/http://massively.joystiq.com/2009/05/30/world-of-warcraft-and-mountain-dew-contest-prizes-include-blizzc/http://massively.joystiq.com/2009/05/30/world-of-warcraft-and-mountain-dew-contest-prizes-include-blizzc/#commentsFiled under: , , ,

Are you desperate for a BlizzCon 2009 ticket? Desperate enough to jump through marketing hoops to get one? Well read on. Massively took a lighthearted jab at the World of Warcraft and Mountain Dew partnership with "WoW in Liquid Form", all in good fun. But the "Choose Your Side" contest they're running this summer has prizes some of our readers may be interested in, given how quickly BlizzCon tickets tend to sell out: all-expense-paid trips to BlizzCon 2009, each valued at $3000. They're giving away one per week through June 19th. It's a trip for two with round trip air and accommodation plus some spending cash thrown in.

If you're despondent over being #7585 in line for a BlizzCon 2009 ticket, head on over to the Game Fuel site where you can register and start racking up tokens which are essentially contest entries. Additional prizes they're giving away daily include Razer gaming gear (7 each day, not including the speakers), but there are also Alienware laptops (1 each day) waiting to be snagged. More info can be found in the official rules.
One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!

MassivelyWorld of Warcraft and Mountain Dew contest prizes include BlizzCon trips and laptops originally appeared on Massively on Sat, 30 May 2009 19:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>blizzconblizzcon-2009contestseventsfantasygame-fuelgame-fuel-tokensmountain-dewworld-of-warcraftwowSat, 30 May 2009 19:00:00 EST<![CDATA[The Daily Grind: Doing the (WoW) dew?]]>http://massively.joystiq.com/2009/04/05/the-daily-grind-doing-the-wow-dew/http://massively.joystiq.com/2009/04/05/the-daily-grind-doing-the-wow-dew/http://massively.joystiq.com/2009/04/05/the-daily-grind-doing-the-wow-dew/#commentsFiled under: , ,

Let's face it; it's Mountain Dew. Even if it weren't all tied up in Summoner Geeks pop-culture nerditry, we'd probably drink it anyway. So the idea of mixing Mountain Dew with World of Warcraft is essentially mating money to money and waiting patiently for more money to come out of it. The question is - how many of us will buy in on this? I already know most of the Massively team - and the WoW Insider team, of course - will pick some up if just for display. We figured we'd ask this morning, how likely are you to try World of Warcraft Mtn Dew? If WoW isn't your game, would you drink it if they made a variety for your favorite MMO - like low-sec EVE Black Mtn Dew as an example? Or will you just buy it because you'll be buying Mountain Dew anyway?

MassivelyThe Daily Grind: Doing the (WoW) dew? originally appeared on Massively on Sun, 05 Apr 2009 08:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>blizzardmmomountain-dewmtn-dewpop-culturesodasummoner-geeksworld-of-warcraftwowSun, 05 Apr 2009 08:00:00 EST<![CDATA[World of Warcraft in liquid form]]>http://massively.joystiq.com/2009/03/19/world-of-warcraft-in-liquid-form/http://massively.joystiq.com/2009/03/19/world-of-warcraft-in-liquid-form/http://massively.joystiq.com/2009/03/19/world-of-warcraft-in-liquid-form/#commentsFiled under: , , , ,


Frigid night breeze sweeps through the Blizzard Overlord's grand chamber atop the highest tower of his headquarters, but he remains unaffected by the cold -- or anything else -- since his recent ascension to MMO godhood. The dark castle spans miles in every direction, built with the dedication and gold of millions of the Overlord's followers, tastefully decorated with the finest objects the world has to offer. He sits upon his throne, admiring the new gauntlets of his black, impossibly dense armor, forged from the souls of the faithful and the unbelievers alike -- the very image the Lich King was patterned after. A homage to his greatness. Pondering said greatness, he barely notices a panting, scraping sound as his Minion enters the grand chamber, taking a good three minutes to cross the vast room and reach the base of the Overlord's throne. The Minions dares not look his master in the face, genuflects and awaits the inevitable orders.

Blizzard Overlord: Minion! Report! What is the state of my World?

Minion: The MMO world is yours, my lord. World of Warcraft remains unassailable, and we claim more souls with every passing second... *hesitates a moment* Although there is the probl--

Blizzard Overlord: Massively! Is it Massively again?! Are they still harping on the impediment to my Wrath in China? *telekinetically hurls a ridiculously valuable 19th century ottoman across the room, which splinters against the wall* I can suffer their existence no longer. Execute them -- burn their faces first -- and melt the servers down into tombstones. Monuments to their heresy. And don't even think of mentioning Germany!

Minion: It shall be done my lord. I do, however, have a suggestion for how World of Warcraft can transcend all borders and appeal to gamers and non-gamers alike. If I may?

Blizzard Overlord: You may proceed.

Minion: You could co-opt the power of a multinational beverage conglomerate and tie World of Warcraft into that basic human need: thirst. No one will be able to resist the thirst for WoW. In time, the need to satisfy both intrinsic human needs will be intertwined.

Blizzard Overlord: An excellent suggestion, Minion. However, I do not want my legacy tied in with any simple (scoffs) cola. I will force Mountain Dew to carry my banner to the non-MMO masses, under the guise of "game fuel."

Continue reading World of Warcraft in liquid form

MassivelyWorld of Warcraft in liquid form originally appeared on Massively on Thu, 19 Mar 2009 11:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>alliance-blueblizzardco-brandinggame-fuelhalo-3horde-redhumormountain-dewsoft-drinksoft-drinksworld-of-warcraftwowThu, 19 Mar 2009 11:00:00 EST<![CDATA[Dewmocracy: from Mountain Dew marketing to MMO?]]>http://massively.joystiq.com/2008/01/28/dewmocracy-from-mountain-dew-marketing-to-mmo/http://massively.joystiq.com/2008/01/28/dewmocracy-from-mountain-dew-marketing-to-mmo/http://massively.joystiq.com/2008/01/28/dewmocracy-from-mountain-dew-marketing-to-mmo/#commentsFiled under: , , , ,


When it comes to MMOs, we here at Massively see it as our charge to explore every type of game out there, whether it be multi-million dollar blockbuster title in the making like Warhammer Online or a simplistic browser-based game like Dofus. We don't discriminate. Except, as in the course of my warm-up lap around the internet this morning, when I see the term MMO co-opted as a corporate buzzword for "anything online that appeals to the 18-35 male demographic." When I found a story claiming that Mountain Dew's new "Dewmocracy" campaign was part MMO, and a successful one at that, I was skeptical, as you can well imagine. Part of the spirit of the campaign is a story (penned by Oscar winner Forrest Whitaker no less) set in a sort of dystopian future where a man's soda options are enforced at the business end of a policeman's baton. Players are tasked with coming up with the newest flavor of Mountain Dew, which will be put to a national taste test later this year, and presumably free mankind from the long arm of tyranny.

Instead of factions in the tradition sense, you align yourself with whatever new flavor of Mountain Dew you like best. At this stage of the game, most of the preliminary flavor choices have already been made, so it's largely about branding. Using a flash-based interface that is strangely reminiscent of the MUDs of yore, you're tasked with making logos and other branding pieces to be voted on by other players of your faction. This is linked with a number of little mini-games that are derivative even by Webkinz standards. The only really "massive" aspect of the game is the fact that players get to vote on their favorite flavors and advertising materials.

What's perhaps most startling is that, even though this Dewmocracy thing hardly qualifies as an MMO in even the loosest sense of the term, their VP of Marketing has expressed an interest, and here I assure you I am not joking, in "expanding it into a long-term MMO." Pirates of the Unquenchable Thirst? Tabula Cola? World of Dewcraft? The mind reels in horror.

MassivelyDewmocracy: from Mountain Dew marketing to MMO? originally appeared on Massively on Mon, 28 Jan 2008 13:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adsadvertisingbrowser-baseddewmocracymountain-dewMUDsMon, 28 Jan 2008 13:30:00 EST