Posts tagged marketing 
A Mild-Mannered Reporter: Positive charge
PAX East this past weekend was indeed filled with revelations, but none of them had to do with City of Heroes or any other NCsoft game, really, so I can't even complain about one getting all the love while the others were ignored. And while I could probably try to spin a thousand words out of ...
The Soapbox: TERA's rocky road to release
Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. What a difference a year makes, eh? February of 2011 found me ...
EVE Evolved: New tools for the community
Earlier this week, CCP Games released a much-needed complete overhaul of the official EVE Online website. Having been in operation for nine long years, the old website had become a mismatch of marketing information aimed at new players and tools for the existing player community. The overhaul ...
Ex-Trion SVP David Reid joins CCP for DUST 514
CCP's newest hire is none other than David Reid, formerly of Trion Worlds and NCsoft. Reid steps into the role of chief marketing officer for DUST 514, and Gamasutra reports that he'll also shape the publicity strategy for CCP's upcoming World of Darkness title. Reid helped launch Trion's RIFT ...
Ask Massively: We do not make the games edition
Sometimes, I get questions for Ask Massively that I just can't use, and not because they're questions to which the answer is just "I don't know," although I try to steer away from those as frequently as possible because it's such an unsatisfying answer. No, sometimes we get questions for which ...
The Soapbox: The absurdity of the NDA
Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. So Star Wars: The Old Republic's NDA dropped. Now the entire ...
Trion hires executives for overseas operations
Many RIFT and Trion-related comment threads (likely to include this one) are filled with speculation about how the company will fail if it doesn't take its fantasy MMORPG down the free-to-play path trod by many of its competitors. Meanwhile, the company keeps expanding, with the latest batch ...
Captain's Log: A two-minute read could save you 15% or more on nerdrage insurance
Captain's Log, Stardate 65340.3... Hello, computer (and players)! Welcome to this week's edition of Captain's Log, brought to you by "Geko" Insurance. (And let's just say, you may want to purchase a policy). If you are a Star Trek Online player who watches Cryptic's official forums, you know ...
Burning Dog announces cross-platform plans for Origins of Malu
We've got some more Origins of Malu news today courtesy of the team at Burning Dog Media. A new press release on the sandbox MMORPG's official website is touting a partnership with Dell and Alienware that will generate awareness of the sci-fi title as it heads into its beta phase and eyes a 2012 ...
Enter at Your Own Rift: RIFT's battle plan
A month or so ago my colleague Karen looked at RIFT's own future forecast for the game, and it's apparent from Trion Worlds' state of the game reports that the company is confident and clear in the direction it wants to go. The problem is that nobody consulted me, personally, on what I think the ...
