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Posts tagged marketing

Ubisoft's The Crew: Not pre-screened for critics

I used to love reading movie reviews in the local paper when I was a kid, though sometimes it puzzled me when a film was listed as "not pre-screened for critics." Generally these were B-movies that critics were prone to savaging, so the distribution companies figured they'd make more money if prosp...

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Why Omeed Dariani left EverQuest Next

When SOE Brand Manager Omeed Dariani left the EverQuest Next team suddenly, there was no small amount of curiosity and speculation over his reasoning. Obviously he knew something that fans didn't, but what was it? He recently appeared on Reddit to briefly explain his departure, stating that it was ...

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A look at MMOs from the marketing perspective

Gamers don't tend to think about MMOs from a marketing perspective; that's not what we're most interested in. So it's informative to take a look at a recent piece from [a]list daily about the state of MMORPGs in terms of profits, business models, and future developments. The piece looks at the hist...

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Women are a major marketing target for Ever, Jane

Maybe you're not quite the target market for Ever, Jane. You may not like the works of Jane Austen, for example; that would be a major deterrent. But according to project head Judy L. Tyrer, one of the major areas she wants to target is the women's market, which she feels is neglected by companies ...

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Trion's senior vice president of marketing talks RIFT, Defiance, and business

There's been a bunch of bad news swirling around Trion Worlds recently, but a new interview with the company's senior vice president of marketing, Noah Maffitt, is far more positive. Maffitt isn't talking about game mechanics or design principles but results, and by those metrics RIFT did quite wel...

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Some Assembly Required: Want a real living story? Try a sandbox!

I'm going to criticize Guild Wars 2 this week, or more accurately, ArenaNet. I know, I know. I might as well change the name of this column to How to Alienate Friends, Co-workers, and Commenters. As a qualifier, I don't play Guild Wars 2. I have in the past, briefly, but my criticisms today are ...

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The Soapbox: How to run a successful Kickstarter campaign

The past few years have seen an absolute revolution in the games industry, with an explosion of studios securing funding through crowdfunding platforms like Kickstarter. In a time when banks worldwide are tightening their belts, Kickstarter represents a lifeline for indie developers and a way for t...

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EA's Gibeau: SimCity 'plays like an MMO'

Remember when EA announced its SimCity MMO over a year ago? No? We don't either, and that's because the MMO moniker was only recently applied following the title's disasterific launch. Not so, according to EA president Frank Gibeau, though. Speaking to GamesIndustry.biz, he insisted that the onli...

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The Art of Wushu: Winning in market PvP

Last time on the Art of Wushu, I promised I would write on how to sell production crafts. Crafting is a big deal in Age of Wushu, so it seemed like a reasonable topic to cover. However, I realized doing so would probably be a mistake. Why? If you followed my advice from two weeks ago, congratu...

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The Perfect Ten: Memorable marketing campaigns

I took only a single marketing class in college, so by no means am I an instant expert in anything but being on the receiving end of marketers' nefarious experiments to manipulate me so that I buy their stuff. I did take away the lesson that all marketers are professional liars who have no shame ...

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