Posts tagged marketing 
EA's Gibeau: SimCity 'plays like an MMO'
Remember when EA announced its SimCity MMO over a year ago? No? We don't either, and that's because the MMO moniker was only recently applied following the title's disasterific launch. Not so, according to EA president Frank Gibeau, though. Speaking to GamesIndustry.biz, he insisted that the ...
The Art of Wushu: Winning in market PvP
Last time on the Art of Wushu, I promised I would write on how to sell production crafts. Crafting is a big deal in Age of Wushu, so it seemed like a reasonable topic to cover. However, I realized doing so would probably be a mistake. Why? If you followed my advice from two weeks ago, ...
The Perfect Ten: Memorable marketing campaigns
I took only a single marketing class in college, so by no means am I an instant expert in anything but being on the receiving end of marketers' nefarious experiments to manipulate me so that I buy their stuff. I did take away the lesson that all marketers are professional liars who have no shame ...
Wings Over Atreia: BlackCloud Marketing 101 -- freebies!
Footsteps echo off the cobblestones paving the marketplace streets. The sunlight streams through the merchant stalls, and the wind tugs at the awnings as trinkets and baubles spill out of baskets on every counter. One merchant eyes a possible patron drawing near. "Oh, have I got a deal for ...
Ask Massively: You guys have strong opinions on gaming laptops edition
I really didn't expect the sheer volume of comments last week about getting or not getting a gaming laptop. That's my own fault for using a picture of a laptop as the header, I suppose. For the record, I bought a laptop, an Asus X54C as pictured above, to replace my netbook. Any games that I can ...
EVE Evolved: EVE Online's top selling points
At E3 this year, EVE Online developer CCP Games said it wants the game to still be running decades from now, continuing its usual trend of steady growth. EVE has barely grown in subscriptions over the past year, and average concurrent logins have flatlined since 2010, but the Crucible and Inferno ...
A Mild-Mannered Reporter: Positive charge
PAX East this past weekend was indeed filled with revelations, but none of them had to do with City of Heroes or any other NCsoft game, really, so I can't even complain about one getting all the love while the others were ignored. And while I could probably try to spin a thousand words out of ...
The Soapbox: TERA's rocky road to release
Disclaimer: The Soapbox column is entirely the opinion of this week's writer and does not necessarily reflect the views of Massively as a whole. If you're afraid of opinions other than your own, you might want to skip this column. What a difference a year makes, eh? February of 2011 found me ...
EVE Evolved: New tools for the community
Earlier this week, CCP Games released a much-needed complete overhaul of the official EVE Online website. Having been in operation for nine long years, the old website had become a mismatch of marketing information aimed at new players and tools for the existing player community. The overhaul ...
Ex-Trion SVP David Reid joins CCP for DUST 514
CCP's newest hire is none other than David Reid, formerly of Trion Worlds and NCsoft. Reid steps into the role of chief marketing officer for DUST 514, and Gamasutra reports that he'll also shape the publicity strategy for CCP's upcoming World of Darkness title. Reid helped launch Trion's RIFT ...
