Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[MMO racism: the No Elves! movement picks up steam]]>http://massively.joystiq.com/2009/06/11/mmo-racism-the-no-elves-movement-picks-up-steam/http://massively.joystiq.com/2009/06/11/mmo-racism-the-no-elves-movement-picks-up-steam/http://massively.joystiq.com/2009/06/11/mmo-racism-the-no-elves-movement-picks-up-steam/#commentsFiled under: , , , , ,

To some it is unadulterated racial hatred; to others, pure marketing genius. Ok, perhaps I'm sensationalizing just a bit, but since its release, the No Elves! trailer for Global Agenda has generated quite a buzz. A recent newsletter announcement by Hi-Rez Studios details how they plan to capitalize on it.

Those willing to show their support for the No Elves! movement can now buy a few different t-shirts from the Hi-Rez store, join a Facebook group, and download a media kit full of high quality videos and images. After launching the campaign initially, it appears Hi-Rez wants the community to take it over and spread the word. I believe the term is "viral marketing?"

According to one of the developers, Hi-Rez first used the "No Elves" tagline on a staff recruitment banner 3 or 4 years ago. Another forum-goer pointed out a "No More Elves" promotion developed by Reakktor for Neocron 2 in 2005. It seems there is an abundance of pointy-eared hate because a number of MMO bloggers formed a No Elf Club recently as well. Come on folks, "can we all get along?"

MassivelyMMO racism: the No Elves! movement picks up steam originally appeared on Massively on Thu, 11 Jun 2009 11:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>agents-vs-elvescampaignfantasyglobal-agendahi-rez-studiosmarketingmarketing-campaignneocron-2no-elvesracismreakktor-mediasci-fiThu, 11 Jun 2009 11:00:00 EST<![CDATA[Renewed marketing, free trials to come following PotBS build 1.5]]>http://massively.joystiq.com/2008/06/20/renewed-marketing-free-trials-to-come-following-potbs-build-1-5/http://massively.joystiq.com/2008/06/20/renewed-marketing-free-trials-to-come-following-potbs-build-1-5/http://massively.joystiq.com/2008/06/20/renewed-marketing-free-trials-to-come-following-potbs-build-1-5/#commentsFiled under: , , ,

Flying Lab Software is hoping to breathe new life into Pirates of the Burning Sea with the upcoming Build 1.5. We've already seen that many towns will be getting a face-lift, but now CEO Russell Williams has outlined some of the strategies which he hopes will have new ships sailing into their waters. A couple of the next initiatives for PotBS from FLS will be to start up a fresh marketing campaign, and to begin offering 14-day free trials.

Williams mentions that the marketing around the game's launch was good, but short-lived, and that the new campaign will be aiming for longevity. The ads will talk about specific features of the game, mentioning the free trials that will be on offer. We are told that special care has been taken to stop trial accounts from being used as mules or tools for spamming, and that newbies can choose to convert to a paid subscription and continue to play their characters at the end of the 14 days. The trials should kick in around mid to late July, and the marketing will presumably follow.

MassivelyRenewed marketing, free trials to come following PotBS build 1.5 originally appeared on Massively on Fri, 20 Jun 2008 09:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>14-day-trialflsflying-lab-softwarefree-14-day-trialfree-trialmarketingmarketing-campaignpirates-of-the-burning-seapotbsrussell-williamsFri, 20 Jun 2008 09:30:00 EST