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There are a lot of reasons for the increasing popularity of MMOs and the amount of game developers who are entering into the market. I personally think that MMOs with their rich and complex fantasy worlds have a huge advantage over most single player games. There are a few exceptions like Baldur's Gate and Oblivion, but in general if you want to experience a completely different world then you need a MMO. I think this goes back to the days when online fantasy games were text based and developers tried their best to create immersion through good lore and storytelling.

In fact a lot of players enjoy the immersion in MMOs and have fun exploring the hidden areas in the game. Going into the unknown has always had an attraction for some people and history is filled with the names of famous explorers. However, in modern times the world doesn't really contain that much which is unknown and it will probably be a while before we get to another planet. Thus virtual worlds offer a false, but satisfying sense of exploration. Not everyone wants to be an explorer when playing a game and the majority of players tend to fall more into the achiever player type.

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