Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Cinemassively: Being Virtual]]>http://massively.joystiq.com/2008/07/25/cinemassively-being-virtual/http://massively.joystiq.com/2008/07/25/cinemassively-being-virtual/http://massively.joystiq.com/2008/07/25/cinemassively-being-virtual/#commentsFiled under: , ,

Davey Winder wants the world to know that virtual interactions are about more than just business. They're about contact with other humans, finding love, or seeking escape from a disability. While this video may not provide the answers that his book does, it highlights the interesting misconceptions that people may have.

When Davey was struck by a brain virus, he lost everything that meant something to him. Looking for solace, he discovered text-based online communities. He recently wrote a book, Being Virtual, that looks into the personal interactions centered around virtual worlds. In doing so, he answers a lot of questions that may come from having a virtual life, such as identity issues and embarrassment.

If you have machinima or movie suggestions from any MMO, please send them to machinima AT massively DOT com, along with any information you might have about them.

MassivelyCinemassively: Being Virtual originally appeared on Massively on Fri, 25 Jul 2008 13:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>being-virtualcinemassivelydavey-winderlinden-labmakenasecond-lifesltherevirtual-worldsFri, 25 Jul 2008 13:00:00 EST<![CDATA[Scion car prototypes to be drivable in There]]>http://massively.joystiq.com/2008/07/23/scion-car-prototypes-to-be-drivable-in-there/http://massively.joystiq.com/2008/07/23/scion-car-prototypes-to-be-drivable-in-there/http://massively.joystiq.com/2008/07/23/scion-car-prototypes-to-be-drivable-in-there/#commentsFiled under: , , ,

Toyota-owned car manufacturer Scion has enjoyed a fruitful partnership with virtual world There. The company operates a virtual nightclub shaped like existing Scion car models. According to virtual worlds blog Worlds in Motion, the company has now decided it likes this kind of marketing so much that it is introducing three concept cars -- the Hako Coupe, the FUSE, and t2b -- into the game as drivable player vehicles. There has always placed a fair amount of emphasis on vehicles, so this seems to fit.

At GDC earlier this year, we performed in-depth analysis of Scion's There campaign (and hosted some images depicting its plans) and came to the conclusion that it was pretty novel. At the time, we reported that There users had spent a total of 1,915 hours in Club Scion. Since then, that number has risen to 3,000. Whatever your feelings on in-game advertising are, it seems be working in this case.

MassivelyScion car prototypes to be drivable in There originally appeared on Massively on Wed, 23 Jul 2008 11:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>carsclub-scionconcept-carconcept-carsfusehako-coupemakenamakena-technologiessciont2btherethere.comtoyotaWed, 23 Jul 2008 11:00:00 EST<![CDATA[Cinemassively: Lost in There Quest Commercial]]>http://massively.joystiq.com/2008/05/13/cinemassively-lost-in-there-quest-commercial/http://massively.joystiq.com/2008/05/13/cinemassively-lost-in-there-quest-commercial/http://massively.joystiq.com/2008/05/13/cinemassively-lost-in-there-quest-commercial/#commentsFiled under: , , , , , ,

VirtualVikki made this video, Lost in There Quest Commercial, for ThereCon last year. Taking place in July 2007, it was a week of science fiction events and activities in the virtual world, There. In order to motivate the viewers, she created this parody of Lost in Space.

There is an interesting platform for machinima. They have a limited range of motions and customization, but they do have lip-synching ability built in to their voice system. The result is a bit more cartoony than Second Life, so it appeals more to the teen demographic. Many companies are doing interesting things in the platform, though, so we'll keeping our eye on it!

If you have machinima or movie suggestions from any MMO, please send them to machinima AT massively DOT com, along with any information you might have about them.

MassivelyCinemassively: Lost in There Quest Commercial originally appeared on Massively on Tue, 13 May 2008 12:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>cinemassivelylost-in-theremachinimamakenatherevirtualvikkiTue, 13 May 2008 12:30:00 EST<![CDATA[Cinemassively: Global Kids Kofi Annan Simulcast to four different virtual worlds]]>http://massively.joystiq.com/2008/04/18/cinemassively-global-kids-kofi-annan-simulcast-to-four-differen/http://massively.joystiq.com/2008/04/18/cinemassively-global-kids-kofi-annan-simulcast-to-four-differen/http://massively.joystiq.com/2008/04/18/cinemassively-global-kids-kofi-annan-simulcast-to-four-differen/#commentsFiled under: , , , , , , , ,

Global Kids has been quite busy with their activities this year! They recently streamed Kofi Annan receiving the MacArthur Foundation's first International Justice Award. Not only was this event special and meaningful in the first place, but it was also fairly unique in how far it reached.

The award ceremony was broadcast to the web, Second Life on both the main grid and the teen grid, There, and Whyville! Could this be a glimpse of the future of event outreach? For more information, check out their site, Holy Meatballs!

If you have machinima or movie suggestions from any MMO, please send them to machinima AT massively DOT com, along with any information you might have about them.

MassivelyCinemassively: Global Kids Kofi Annan Simulcast to four different virtual worlds originally appeared on Massively on Fri, 18 Apr 2008 12:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>cinemassivelyglobal-kidsholy-meatballskofi-annanlinden-labmacarthur-foundationmain-gridmakenanew-titlesecond-lifeslteen-gridteen-second-lifetherevirtual-worldswhyvilleFri, 18 Apr 2008 12:30:00 EST<![CDATA[GDC08: Building brands in virtual worlds]]>http://massively.joystiq.com/2008/02/21/gdc08-building-brands-in-virtual-worlds/http://massively.joystiq.com/2008/02/21/gdc08-building-brands-in-virtual-worlds/http://massively.joystiq.com/2008/02/21/gdc08-building-brands-in-virtual-worlds/#commentsFiled under: ,


We've seen a lot of interesting things at the Worlds in Motion Summit which took place at GDC earlier this week, we found this post-mortum of Scion's virtual campaign in There.com fascinating. While we tune out commercials and skim over print advertisements as much as anyone, but well thought-out interactive advertisements in virtual worlds still feel novel and interesting. (Well, okay, some of them aren't.) So what made Scion's campaign stand out? Read on for an analysis.

Gallery: GDC08: Club Scion

Continue reading GDC08: Building brands in virtual worlds

MassivelyGDC08: Building brands in virtual worlds originally appeared on Massively on Thu, 21 Feb 2008 10:53:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>brandbrandsfeaturedgdcgdc08gdc08fanboymakenamarketingmetaversatilitysciontherethere.comtrilogyThu, 21 Feb 2008 10:53:00 EST