Posts tagged loyalty 
RIFT introduces loyalty rewards program for dedicated players
RIFT is introducing an innovative new program that allows players to get items for free when they spend money or money-substitutes on other items! The new rewards program will give players Loyalty points as those players purchase or spend credits, subscribe as a Patron, or consume REX (RIFT's ...
Massively Interview: Dr. Lawrence Sanders on MMO loyalty
Beyond amazing character design, compelling narratives, and the presence of dragons, there is one thing that all MMOs depend upon for success: player loyalty. Without returning subscribers, a loving community, or folks dropping a few dimes in the cash shop now and again, MMOs simply wouldn't be a ...
University study explores game loyalty in MMOs
Developers who want to build a loyal fan base (and subsequently increase profits) might want to check out the findings of a new study conducted by the University at Buffalo School of Management. One of the study's conclusions is something that many MMO gamers probably suspect: Giving players more ...
A Mild-Mannered Reporter: The passion for City of Heroes
Chronicling the last months of City of Heroes has been a strange ride. A sad one, certainly, and that's part of it, but it's also just been strange in certain ways, such as how every single column on the subject -- and I do mean every single one -- has garnered at least one person acting shocked ...
The Daily Grind: Do you stay loyal to your MMO guild?
When I joined a guild in Ultima Online in 1997, I had no idea I was going to still be in a version of that guild almost 15 years later. Heck, I doubt I even realized that MMOs would still be a thing 15 years later! But from chatting with my fellow Massively staffers and you lovely readers, I've ...
The Daily Grind: Should MMOs bestow account rewards based on character power?
A few months ago, we asked whether you prefer studios to assign vet rewards and similar bonuses to your accounts or your characters. But we've never asked whether you think games should grant out-of-game rewards to players whose accounts have characters of a certain level of power, and that's ...
The Daily Grind: What makes you stay with a bad game?
I freely admit that I've played games that I hate, but the incredible thing is that I've kept playing them, sometimes for several years. I remember actively hating EverQuest in its early days, but MMO alternatives were slim, and getting my friends off the evercrack and into something interesting ...
Lineage II celebrates Play Your Way with October Bonanza
Lineage II players, are you ready for a bonanza!? If you said no, then too bad! To celebrate the game's new Play Your Way business model, NCSoft is throwing an October Bonanza that players surely don't want to miss. It all kicked off on October 12th with new Loyalty Subscription Gifts. Any ...
A Mild-Mannered Reporter: Angry, desperate, hungry, cold
Everyone has different definitions of what constitutes a hero. City of Heroes features plenty of them, after all, and even then there's a breadth of different elements that make them heroic. Some of them are bravely fighting against the odds with unreliable powers or no powers outside of training. ...
Hyperspace Beacon: Loyal to their cause
As some of you may know, I love roleplaying in MMOs. Most of the MMOs I've played have had RPG tagged at the end. Even though it's not required to roleplay to enjoy an MMORPG, immersion is compounded when you do, therefore fun is compounded, too. In the Star Wars universe, I could not help but ...
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The Summoner's Guidebook: Why you shouldn't always buy Deathcap on LoL casters
Posted on May 23rd 2013 9:00PM