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Posts tagged lane-merrifield

Club Penguin gets $4.7 million online safety campaign

Games for kids need to be safe for kids, and recent news about Habbo highlights the importance of this. In the aftermath of concerns raised in that community, Disney has decided to launch an expansive safety campaign for its popular Club Penguin title. The campaign will spend $4.7 million to...

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Has the MMO industry been irresponsible with children?

Frustration and disappointment was squarely behind the creation of the kid-friendly online space Club Penguin. Co-founder and general manager Lane Merrifield was sick and tired of the MMO industry's "cynicism" when it came to children. Merrifield and his partners went forward with the gamespace as a...

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