Posts tagged kzero 
Lessons learned in virtual worlds
Nic Mitham from K Zero is going to offer up the key things he's learned about virtual worlds in the last 18 months. But who is Nic Mitham, you wonder, and what is K Zero? Mitham describes himself as a "one time corporate strategist, ad man and analyst. Now spreading the metaverse word." K Zero ...
Marketing in virtual worlds: which company gets around the most?
These days we're becoming used to seeing advertising pop up in all aspects of daily life. A lot of the free games out there are only free because of the deals that have been made with various marketing companies. To get a good overview of the advertising in virtual worlds, Kzero created a table ...
Kzero forecasts virtual world growth through 2008
UK-based virtual world consulting and research firm Kzero have put out a predictions for virtual worlds for 2008. Note, of course that this covers the 'Metaverse' class of virtual worlds, that is primarily non-game. The chart they use is a wonderful piece of at-a-glance display, showing age-groups, ...
