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Posts tagged jan-van-der-crabben

GDC Europe 2012: F2P developers should expect 70 percent initial user drop

Batting .300 is the gold standard for free-to-play games, according to former Empire: Total War designer Jan van der Crabben. He told listeners at a GDC Europe keynote that free-to-play developers should expect to lose 70 percent of their initial registered users. He said that player retention...

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