Behind the scenes with the men who brought you Sunwell

Chris Chester — Thu, 24 Apr 2008 18:30:00 EST

Filed under: World of Warcraft, Fantasy, Culture, Expansions, Interviews, Patches

The Blizzard team has learned a lot from their experience with The Burning Crusade, and in a recent interview posted on their official page, producer J. Allen Brack and art director Chris Robinson lay out exactly which of these lessons they're following through on for the new Sunwell Plateau instances and Wrath of the Lich King further down the road. They talk about how Sunwell is really the pinnacle of the Blood Elf design style and how players will see many design parallels with their starting zone.

As for WotLK, one of the cooler design changes they mentioned is more closely integrating the main story-arc into the leveling experience. Brack mentions how with WotLK, Arthas will play a more visible role in the lives of players, even well before they ever reach the level 80 cap. Similarly, he also discusses how the element of snow in the expansion is being used as much as a story-telling device as an aesthetic one, trying to get players to feel the isolation and despair inherent in the Northrend zone. It's pretty fascinating, as both Brack and Robinson are more forthcoming than usual, perhaps because it's an in-house interview.

Behind the scenes with the men who brought you Sunwell originally appeared on Massively on Thu, 24 Apr 2008 18:30:00 EST. Please see our terms for use of feeds.

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The "lessons" behind Blizzard's innovation

Chris Chester — Thu, 20 Mar 2008 19:00:00 EST

Filed under: Business models, MMO industry, Academic

Have you ever wondered what it is about Blizzard that has set them so far apart from their competition? It's a question that other bigwigs in the game industry, even those uninvolved with MMOs, have struggled to answer. Activision couldn't wrap their heads around the concept, so they just went and bought Blizzard instead. CEO Bobby Kotick has said something to the effect of, "Well, whatever it is, it'd cost about a billion dollars to emulate," as if it's some top-secret mystery. As it turns out, if you want to know their secrets, all you have to do is ask. A local Orange County newspaper has tracked down some experts and asked Blizzard Producer J. Allen Brack to come up with reasons why they're so successful.

They've only go three of the eleven "lessons" published so far, but they've so far been frustratingly obvious. "Rely on critics." Yes, OK, that's important. "Use your own product." I can see the utility in that. "Make continual improvements." We call those patches! If these are the sort of things that other MMO companies are missing, then the entire Massively staff may have to up and quit to become high-paid MMO consultants.

Here's another lesson for you, free of charge, "Don't release a game until it's finished!" Innovative, we know. Oh, or how about this one? "Treat your IPs like they're actually worth something." We hope somebody brought a pen, we could do this all day!

The "lessons" behind Blizzard's innovation originally appeared on Massively on Thu, 20 Mar 2008 19:00:00 EST. Please see our terms for use of feeds.

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