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ION 08: Getting the most out of user generated content

Barb Dybwad — Thu, 15 May 2008 16:00:00 EST

Filed under: Pirates of the Burning Sea, Fan art, Events, real-world, MMO industry, Second Life, Legal, Virtual worlds, Massively Event Coverage

One might rightfully acuse the term "user generated content" of being a rather dry way to describe what is really a fascinating trend in media: the opportunity for "users" to contribute their own creations and have them incorporated into traditionally heavily produced "content." By nature interactive, the games industry is taking notice of the power of UGC, and in a panel yesterday at ION 08 we had the chance to listen to Flying Lab's Troy Hewitt and Linden Lab's Rob Lanphier talk about how user content has been working in Pirates of the Burning Sea and Second Life. Attorney Eric Goldman of Santa Clara University School of Law was on hand to discuss some of the legal issues surrounding UGC, and the panel was moderated by Scott Warner, owner and leader of the intellectual property and technology group at firm Garvey Schubert Barer.

Scott: Troy, do you want to start us off by talking about how user content has been working in Pirates?

Troy: Sure. As some of you may know, we just launched PotBS earlier this year. We have a system in the game where players can create flags and sails for their ships. There's a mechanism to distribute your work and they can actually create and sell their designs as well. Players can also create and model their own ships, and other people in game will be able to use those ships. We have 30 ships now in the game made by players, and these were actually done by only 13 people; so it's a small group of dedicated people creating these ships. With the flags and sails, about 20% of our player base is creating them and a much larger percentage actually use them.

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ION 08: Getting the most out of user generated content originally appeared on Massively on Thu, 15 May 2008 16:00:00 EST. Please see our terms for use of feeds.

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ION 08: SOE Seattle studio tour

Barb Dybwad — Thu, 15 May 2008 10:30:00 EST

Filed under: Galleries, Events, real-world, The Agency, Consoles, Spy, Massively Event Coverage

Our mission: infiltrate SOE's Seattle studio, obtain intel on The Agency, regale the awesomely hyperactive lead designer Hal Milton with questions from left field. Operatives were dispatched, urban primitive ladies were photographed, and foyer introductions were presided over by a really cool gun. Stay tuned for more news about living the life of an elite agent, and check out the gallery for tour photos featuring concept art from The Agency, giant robots, and a not-so-secret reveal.

Gallery: ION 08: SOE Seattle studio open house

ION 08: SOE Seattle studio tour originally appeared on Massively on Thu, 15 May 2008 10:30:00 EST. Please see our terms for use of feeds.

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ION 08: A five year forecast for MMOs

Kyle Horner — Thu, 15 May 2008 09:30:00 EST

Filed under: Business models, Economy, Events, real-world, MMO industry, Massively Event Coverage

There's always a lot of discussion about what's going to be the next big thing in the MMOs industry. We all love to talk about the future and that's largely because it's a very interesting topic. So we just had to attend the "Online Games in 2013" panel at ION 08. This panel was actually introduced by Peter Freese, the ION Conference Director. It was easily one of the most packed panels I've been to thus far which is saying a lot since all the panels have been pretty well populated already.

The panel consisted of Erik Bethke (GoPets Ltd), Scott Jennings (NCsoft), Bridiget Agabra (Metaverse Roadmap) and Damion Schubert (BioWare). With a group of people like this I was expecting some varied and compelling conversation on the topic of MMOs in 2013. In the end we got just that and a quite a bit more.

Gallery: ION 08: MMOs in 2013

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ION 08: A five year forecast for MMOs originally appeared on Massively on Thu, 15 May 2008 09:30:00 EST. Please see our terms for use of feeds.

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ION 08: MMOs and the television content model (SGW)

Barb Dybwad — Wed, 14 May 2008 22:00:00 EST

Filed under: Betas, Business models, Events, real-world, MMO industry, Stargate Worlds, Massively Event Coverage

Joseph Ybarra, SVP of strategic operations at Firesky, the publishing subsidiary of Cheyenne Mountain Entertainment, presented a session today at ION 08 about the Stargate Worlds production model that borrows heavily from Hollywood and TV models. The goal for SGW is to approach content updates for the game more like a production cycle for television, in which an episode takes a predictable amount of time to complete (14-16 weeks in the case of Stargate Atlantis).

After some background on Firesky and CME, Ybarra showed the Stargate Worlds trailer and launched into a discussion of the strategy with SGW. The idea is to adopt a movie model for the development phase and a TV model for the post-launch "live" phase. They chose to use the BigWorld middleware platform and Unreal Engine technologies in an effort to use proven tools: "don't reinvent the wheel." This allows them to both minimize risk and focus on the content.

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ION 08: MMOs and the television content model (SGW) originally appeared on Massively on Wed, 14 May 2008 22:00:00 EST. Please see our terms for use of feeds.

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ION 08: State of online games keynote

Barb Dybwad — Wed, 14 May 2008 14:15:00 EST

Filed under: Business models, Events, real-world, MMO industry, Massively Event Coverage

Globalization is one of the session tracks here at ION 08, as befitting an industry seeking the holy grail of a truly global marketplace for online games. Tuesday's keynote was delivered by Won II Suh of Neowiz, a Korean online games company with 20 titles currently supported or in development by 1000 employees across 8 regions around the world. Mr. Suh described the current landscape of online gaming in Asia and the state of East-West partnerships happening at an increasing rate around the world (Activision and Blizzard, Neowiz and EA, THQ and Shanda to name a few).

Crossover from West to East already has some success stories (NBA Street, e.g.) while the East to West crossover is still fairly nascent. Suh spoke to a fundamental paradigm shift in the way games are made and played in both markets as part of the reason so much of this crossover is happening now. He stressed the importance of prioritizing human and cultural connections as predicates to success for Western companies hoping to break into Eastern markets, indicating that even if the business and financial plans make sense, companies are still prone to fail if they misunderstand or gloss over the critical steps of establishing real human relations and corporate culture due diligence when aspiring to do business in Asia.

All of the slides from the keynote are available in our gallery.

Gallery: ION 08: State of online games keynote

ION 08: State of online games keynote originally appeared on Massively on Wed, 14 May 2008 14:15:00 EST. Please see our terms for use of feeds.

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