Posts tagged in-game-advertising 
This Week in MMO: Beta weekend edition
It's Friday, and that means it's time for the traditional recap of This Week in MMO. What's that, you say? Why, it's the weekly videocast roundup over at Gamebreaker, of course. Gary Gannon is your host, and he's joined by series regulars Mike B. and Mike Schaffnit. The trio discuss anything ...
Online sales will dominate the market by 2013
If you purchase your video games from a brick and mortar retailer, chances are you will be in the minority in just a couple of years. GamesIndustry.biz cites a new report that predicts online game sales will become the dominant force in the market by 2013 through individual websites, retailers ...
Make a billboard for City of Heroes, win fantastic prizes
Whatever part of City of Heroes you traverse, there is a constant -- the billboards. From Praetoria's official billboards extolling the virtues of working for the state to the civil and capitalistic advertisements dotting Paragon City, no part of the game is free of advertising, albeit for ...
In-game ad spending to reach over $1 billion by 2014
In a future where unfathomably large sums of money are spent trying to get you to buy things, only one man can make a difference. We haven't found that man, so until he shows up we're going to buy a new Dell and maybe some Pepsi. We don't know why this urge has struck us -- maybe it has something ...
Blizzard to add-on developers: Your money is no good here (literally)
The luau may be over for LUA add-on developers in World of Warcraft who make money for their code, as Blizzard just released a new add-on policy preventing them from doing just that. Under the new policy, add-ons must be free-of-charge and written in clear code. They may not solicit donations or run ...
Is City of Heroes in-game advertising missing its mark?
When the whole in-game adverts debate started, there were people on both sides of the fence, understandably. Some gamers realize that development studios need alternative sources of revenue to create the games we enjoy, while others would rather remove their spleen with a spoon than ever see ...
Blizzard deal with in-game ad firm does not mean ads for WoW
Despite a recent multi-year partnership between Massive Inc and Activision/Blizzard, the in-game advertising firm will not be adding in-game advertising to our favorite games. "Massive understands and respects our stance against advertising that might detract from gameplay or offend our players," ...
The Agency opts for in-game advertising instead of monthly fees
In a recent interview with Kikizo, Sony Online Entertainment's Kevin O'Hara revealed that the upcoming spy MMO The Agency will not incorporate the traditional monthly subscription model, but will instead turn to in-game ads and micro-transactions. "We're acutely aware that shooter players are not ...
CoX seeks player submissions for optional in-game ads
As the City of Heroes dev team always said, optional in-game ads aren't all about advertising someone else's product. There's potential there for the players to use the billboard space, too; we thought the idea of advertising player-made publications, events, supergroups and even heroic deeds on the ...
Buy this box for $60 or go to hell
"Buy this box for $60 or go to hell, I don't want your money." That's the message on the tunnel vision of boxed game sales that Alex St. John, CEO of WildTangent, is trying to get across to the gaming industry. The dominant business model in PC gaming largely ignores the possibilities of in-game ...
