| Mail |
You might also like: WoW Insider, Joystiq, and more

Posts tagged in-game-ads

Blizzard job listing mentions 'product placement' within its next MMO

When details of Blizzard's upcoming casual MMO, code-named Titan, are incredibly scarce due to the developer's ironclad secrecy, it falls to enterprising fans to ferret out any scraps of information that may exist. One such player on the NeoGAF forums was combing through a Blizzard job posting...

Continue Reading

CoX seeks player submissions for optional in-game ads

As the City of Heroes dev team always said, optional in-game ads aren't all about advertising someone else's product. There's potential there for the players to use the billboard space, too; we thought the idea of advertising player-made publications, events, supergroups and even heroic deeds on the...

Continue Reading

In-game ads now live in CoX

The first sign of the much-debated in game advertisements has now made it into City of Heroes. So far, there appears to be only one ad, a billboard-size poster advertising JETER CLUTCH sneakers. British players needn't worry about seeing this particular ad, as they won't be able to, whether they...

Continue Reading

Buy this box for $60 or go to hell

"Buy this box for $60 or go to hell, I don't want your money." That's the message on the tunnel vision of boxed game sales that Alex St. John, CEO of WildTangent, is trying to get across to the gaming industry. The dominant business model in PC gaming largely ignores the possibilities of in-game...

Continue Reading

In-game ad pioneer says in-game ads are a mistake

As one of the pioneers of in-game advertising, you would think Alex St. John had better things to say about this method of revenue. But the Wild Tangent founder and CEO says that in-game ads are "not a very effective way because you've got to plumb the game, you've got an unproven method of...

Continue Reading

Upcoming Exteel patch to introduce in-game ads

Some notes for the next Exteel patch at the official site inform us of what's in store for NCsoft's free mech-battling MMO. The last thing to be mentioned in the short blurb is the inclusion of in-game ads after the patch is live. Players already participate in a microtransaction-based model in...

Continue Reading

Marketing in virtual worlds: which company gets around the most?

These days we're becoming used to seeing advertising pop up in all aspects of daily life. A lot of the free games out there are only free because of the deals that have been made with various marketing companies. To get a good overview of the advertising in virtual worlds, Kzero created a table...

Continue Reading

Dungeon Runners chunk 2 preview

Warcry has up a preview of the second big update to NCsoft's Dungeon Runners. The free-to-play fantasy game will be getting another heaping helping of content (which they call a 'chunk') sometime in the near future. The update is interesting, because there is some good news and some bad news. The...

Continue Reading

Hellgate: London uses tailored in-game advertising

Following the release of the demo for Hellgate: London, a somewhat disappointing discovery has been made. Heartless_Gamer has a post that shows that the game's licensing agreement has provisions for them to collect information about users, to help them tailor in-game advertising. In other words--...

Continue Reading


Featured Stories

Why I Play: ArcheAge

Posted on Oct 30th 2014 12:00PM

Engadget

Engadget

Joystiq

Joystiq

WoW Insider

WoW

TUAW

TUAW