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Posts tagged i-love-bees

How online gaming can change the world

Jane McGonigal (a 10-year game designer of projects such as the I Love Bees ARG for Halo 2) has a self-professed "crazy idea" -- that gamers have the potential to change the world for the better by doing what they're already doing. At her speech, people chuckle when she first says this, but twenty...

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Superstruct: The world's first massively multiplayer forecasting game

Forget what you typically expect from your average client-based MMO. In fact, the title you're going to read about here differs markedly from the type of game we normally cover at Massively, but that makes it no less interesting. Superstruct is truly something different -- a futuristic alternate...

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The Daily Grind: Are ARGs MMOs?

ARGs (Alternate Reality Games) take the normal boundaries between games and reality and skew them just enough so that the two overlap, offering a new way to think about entertainment interaction. Perhaps one of the most famous of these is the "I love bees" campaign, which was developed to promote...

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