Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[NetEase starts road back to operating World of Warcraft]]>http://massively.joystiq.com/2010/02/18/netease-starts-road-back-to-operating-world-of-warcraft/http://massively.joystiq.com/2010/02/18/netease-starts-road-back-to-operating-world-of-warcraft/http://massively.joystiq.com/2010/02/18/netease-starts-road-back-to-operating-world-of-warcraft/#commentsFiled under: , , , , ,

It's time for World of Warcraft players in mainland China to break out the party hats and streamers, because things are finally... well, they're not entirely back on track, but they're at least a blessed sight closer to being back on track. Digital East Asia is reporting that NetEase has finally obtained the license to operate World of Warcraft: The Burning Crusade in China after a struggle spanning an insane amount of time.

On the down side, yes, that does appear to be the last expansion, rather than the present one. On the up side, it means that the seemingly interminable bickering between government agencies has finally been sorted out, and players can finally get back to the business of enjoying the game. No word, however, on what this may or may not mean for Wrath of the Lich King, which has allegedly run afoul of Chinese censors.

The entire fiasco may be clearing, but it may have far-reaching consequences even beyond the MMO arena. A recent Chinese fan video has been making the rounds and getting mentions in the Wall Street Journal for its summary and satire of the entire mess, with some rather sharp critiques of censorship and the government's actions in the affair. This post contains background and links to subtitled versions of the video on YouTube, which might prove interesting to those who've been following the madness since the beginning.

MassivelyNetEase starts road back to operating World of Warcraft originally appeared on Massively on Thu, 18 Feb 2010 10:00:00 EST. Please see our terms for use of feeds.

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In much of the world, current complaints about World of Warcraft center around the resolution of the storyline of the latest expansion and whether or not it's had a negative effect on MMOs as a whole. In China, current complaints about World of Warcraft are more focused on the fact that the game is still mired knee-deep in government infighting to try and make it playable again. After the last salvo, it seemed as if an end was close in sight... but as it turns out, NetEase has been forced to suspend any new player registrations for a week.

The studio is re-applying for a license to host World of Warcraft: The Burning Crusade, with no mention being made of Wrath of the Lich King, which doesn't bode very well for the hopes of that expansion ever seeing release in China. Having been stuck in the middle of two squabbling agencies for quite some time, and with no clear resolution in sight, it seems like a stretch to assume that the expansion will be released in China before the next one is due to arrive stateside. Our condolences to Chinese players affected by the latest round of bickering, and we can only hope that this long struggle will soon come to a conclusion.

MassivelyWorld of Warcraft in China remains hopelessly mired originally appeared on Massively on Mon, 08 Feb 2010 20:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>chinagapplegal-issuesneteaserelease-issuestbcthe-burning-crusadeworld-of-warcraftworld-of-warcraft-chinawotlkwowwow-chinawrath-of-the-lich-kingMon, 08 Feb 2010 20:00:00 EST<![CDATA[China's decision on World of Warcraft imminent]]>http://massively.joystiq.com/2010/01/04/chinas-decision-on-world-of-warcraft-imminent/http://massively.joystiq.com/2010/01/04/chinas-decision-on-world-of-warcraft-imminent/http://massively.joystiq.com/2010/01/04/chinas-decision-on-world-of-warcraft-imminent/#commentsFiled under: , , , ,

2009 wasn't exactly a bad year for World of Warcraft players -- they had an expansion with plenty of content to play around in, one that was outselling, well, pretty much everything else on the planet. Of course, if you were a Chinese World of Warcraft player, the picture looks a little different, with the expansion being delayed, then stalled as the companies in charge changed hands, then banned again shortly after it was finally released. So while it's nice to hear that there should be a decision on the game's status in the near future, most gamers probably aren't holding out a lot of hope.

It gets worse -- the brief news item announces that the two squabbling agencies, the GAPP (General Administration of Press and Publications) and the Ministry of Culture, have reached a consensus and will announce the punishment in mid-January. "Punishment" obviously doesn't bring to mind a heartfelt apology and a pat on the back for NetEase, who at best might find themselves even further negatively impacted by the whole debacle. At worst, they might wind up being forced to stop operations altogether, which would be bad news for the popular MMO. Nothing's certain, but it looks like there are still a few downturns ahead.

MassivelyChina's decision on World of Warcraft imminent originally appeared on Massively on Mon, 04 Jan 2010 20:00:00 EST. Please see our terms for use of feeds.

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In a crackdown against online gaming, China has put World of Warcraft under review again today, asking Chinese operator NetEase to stop collecting fees and suspend new account registration as the game is in violation of regulation agreements.

A regulator from the General Administration of Press and Publication (GAPP) said today in an online statement that the game was in "gross violation" of Chinese regulations and they have returned the company's application to operate "The Burning Crusade" (Yep, that's right, they said The Burning Crusade and not Wrath of the Lich King) in China. NetEase has responded that they have not received official word from the governing body of their intent. As of this posting, Battle.net China is still accepting registrations for World of Warcraft.

Continue reading Breaking: Chinese government rejects World of Warcraft, again

MassivelyBreaking: Chinese government rejects World of Warcraft, again originally appeared on Massively on Mon, 02 Nov 2009 18:15:00 EST. Please see our terms for use of feeds.

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Online gaming revenues soared in China to 6.18 billion RMB (USD 906 million) in the second quarter of 2009, according to Reuters. They cite data from Analysys International, a research firm which states China's online game revenues for Q2 2009 were up 39.5 percent over last year. Among the top three earners (trailing behind Tencent Holdings and Shanda Games) was NetEase, the company which is presently the licensed operator of World of Warcraft in China. Reuters states that NetEase saw revenues of 780 million RMB (USD 114 million) in the second quarter of this year.

This continual growth of online gaming in China has been a key issue with legislators in recent years. The Chinese media's coverage of internet and gaming addiction has intensified, and there is now increased government scrutiny of the virtual currencies and economies these games have given rise to. It's not just a China issue, as foreign companies are either operating online games in the country or have been eyeing this lucrative market. As we mentioned on Monday, the issue of regulating foreign game operation in China may be coming to a head with the current struggle between the General Administration of Press and Publications (GAPP) and the Ministry of Culture. Whatever agreement is reached between these government agencies will determine the future of foreign online game operations in the country.

[Via GamePolitics]

MassivelyOnline gaming revenues soar in China originally appeared on Massively on Thu, 15 Oct 2009 12:00:00 EST. Please see our terms for use of feeds.

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While World of Warcraft China remains in turmoil, the government has loosened their grip on the game slightly, allowing former account holders to jump back into Azeroth once more.

The Chinese government has given NetEase, the new operator of World of Warcraft, the ok to re-open the servers on July 30th. This relaunch is being labeled as a "testing phase," however, as no new accounts will be allowed until the government completes their review of the game. NetEase is also barred from changing the cost of the subscriptions during this phase to ensure a smooth transition from the former operator, The9.

Continue reading World of Warcraft allowed a "partial relaunch" in China

MassivelyWorld of Warcraft allowed a "partial relaunch" in China originally appeared on Massively on Wed, 22 Jul 2009 15:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>163.combreakingchinagappgovernmentneteaserelaunchreviewtestingthe9warcraft-chinaworld-of-warcraftwow-chinawrath-of-the-lich-kingWed, 22 Jul 2009 15:00:00 EST<![CDATA[Rumor: China's The9 may lose licensing rights to World of Warcraft]]>http://massively.joystiq.com/2009/03/25/rumor-chinas-the9-may-lose-licensing-rights-to-world-of-warcraft/http://massively.joystiq.com/2009/03/25/rumor-chinas-the9-may-lose-licensing-rights-to-world-of-warcraft/http://massively.joystiq.com/2009/03/25/rumor-chinas-the9-may-lose-licensing-rights-to-world-of-warcraft/#commentsFiled under: , , , ,

The9 is the licensed operator for World of Warcraft in China, the most popular Western MMO running in Asia. However, The9 is facing new censorship and regulatory issues which have thus far prevented the Wrath of the Lich King expansion from launching in China. These restrictions imposed upon online games operating in mainland China by the General Administration of Press and Publication (GAPP) are not the only issue affecting World of Warcraft's success in the country.

To make things worse, it's now rumored that their licensing deal with Blizzard may be shaky. Our sister site WoW Insider has mentioned (unverified) reports that The9 might be on the outs with Blizzard, citing a Xinhua news agency story. The9 declined to make a comment to WoW Insider, stating only that they're still in negotiations with Blizzard Entertainment. With their current licensing agreement due to expire this summer, we suspect it won't be long before the situation is resolved, one way or the other.
One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!

MassivelyRumor: China's The9 may lose licensing rights to World of Warcraft originally appeared on Massively on Wed, 25 Mar 2009 10:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>blizzardbusiness-modelscensorshipchinafantasygapplicenselicensingmmo-industryrightsrumorsthe9world-of-warcraftwowwow-chinawow-insiderWed, 25 Mar 2009 10:00:00 EST<![CDATA[Statistics point to China's growing significance in MMO industry]]>http://massively.joystiq.com/2009/03/20/statistics-point-to-chinas-growing-significance-in-mmo-industry/http://massively.joystiq.com/2009/03/20/statistics-point-to-chinas-growing-significance-in-mmo-industry/http://massively.joystiq.com/2009/03/20/statistics-point-to-chinas-growing-significance-in-mmo-industry/#commentsFiled under: , ,


We've been mentioning a bit about some of the regulatory issues in China affecting massively multiplayer online games, particularly as they concern some Western game companies. However, a number of gamers in the West have wondered something along the lines of, "What does this have to do with me?" Well, in terms of Western markets directly, not much. But China is significant for the MMO industry seen as a whole.

China will be the world's largest MMO market moving forward and as broadband speeds and penetration increase, the numbers of online gamers will keep rising. The current regulatory changes put forth by China's General Administration of Press and Publication (GAPP) stands to have a major impact on how online games are operated in this market, ranging from implementation of a "fatigue system" (where play time is limited each day) to censorship of game content. The country has over 55.5 million online gamers, with a total market for virtual transactions between USD 1.4 billion and 1.9 billion (RMB 10-13 billion), according to 2008 statistics released by the China Internet Network Information Center (as reported in English by JLM Pacific Epoch).

MassivelyStatistics point to China's growing significance in MMO industry originally appeared on Massively on Fri, 20 Mar 2009 17:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>asiacensorshipchinaciniccnnicculturefatiguefatigue-systemgappjlm-pacific-epochlegalmmo-industryregulationsregulatoryvirtual-goodsvirtual-transactionsFri, 20 Mar 2009 17:00:00 EST<![CDATA[China to impose more restrictions on foreign online games]]>http://massively.joystiq.com/2009/03/16/china-to-impose-more-restrictions-on-foreign-online-games/http://massively.joystiq.com/2009/03/16/china-to-impose-more-restrictions-on-foreign-online-games/http://massively.joystiq.com/2009/03/16/china-to-impose-more-restrictions-on-foreign-online-games/#commentsFiled under: , , , ,

We've mentioned some of the issues that China's licensed World of Warcraft operator The9 faces with bringing Wrath of the Lich King to market, and what this latest round of regulation could mean for the the operator. The government's newfound concern with controlling exactly what content exists in online games played in China may have an impact that goes far beyond World of Warcraft. Other foreign MMOs are presently operating in China, while others have their eyes on this growing market.

JLM Pacific Epoch cites (the Chinese-language news portal) Sohu, which reports that the General Administration of Press and Publication (GAPP) will "tighten approval criteria for online game imports in an effort to protect the development of online game enterprises and avoid the excessive penetration of foreign culture among Chinese youth."

Continue reading China to impose more restrictions on foreign online games

MassivelyChina to impose more restrictions on foreign online games originally appeared on Massively on Mon, 16 Mar 2009 17:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>asiabusiness-modelscensorshipchinaculturegappjlm-pacific-epochlegalmmo-industryoperatoroperatorsprotectionismregulationssohuthe9wow-chinaMon, 16 Mar 2009 17:00:00 EST<![CDATA[China's The9 faces bankruptcy if Wrath expansion not approved by government]]>http://massively.joystiq.com/2009/03/13/chinas-the9-faces-bankruptcy-if-wrath-expansion-not-approved-by/http://massively.joystiq.com/2009/03/13/chinas-the9-faces-bankruptcy-if-wrath-expansion-not-approved-by/http://massively.joystiq.com/2009/03/13/chinas-the9-faces-bankruptcy-if-wrath-expansion-not-approved-by/#commentsFiled under: , , , , ,


We reported the other day on the issues that The9 is having with getting the Wrath of the Lich King expansion released in China. The government is unwilling to approve the World of Warcraft expansion, citing 'health' and decency concerns about the game's content. The9 is the licensed operator of World of Warcraft in China, and the company paid a significant amount in licensing fees to Blizzard Entertainment in April of 2008 to secure the rights to operate Wrath, according to Shanghai-based JLM Pacific Epoch.

Although the Chinese regulatory body, the General Administration of Press and Publication (GAPP), is chiefly concerned with removing "unhealthy" content from the game, their stance could prove disastrous for The9. If GAPP doesn't green light the Wrath of the Lich King expansion in China, The9 will not be able to recoup their losses and may face bankruptcy.
One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!


MassivelyChina's The9 faces bankruptcy if Wrath expansion not approved by government originally appeared on Massively on Fri, 13 Mar 2009 17:00:00 EST. Please see our terms for use of feeds.

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