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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Blizzard admits to 'grossly underestimating demand' for World of Warcraft in 2004]]></title><link>http://massively.joystiq.com/2012/02/12/blizzard-admits-to-grossly-underestimating-demand-for-world-of/</link><guid isPermaLink="true">http://massively.joystiq.com/2012/02/12/blizzard-admits-to-grossly-underestimating-demand-for-world-of/</guid><comments>http://massively.joystiq.com/2012/02/12/blizzard-admits-to-grossly-underestimating-demand-for-world-of/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/events-real-world/" rel="tag">Events (Real-World)</a>, <a href="http://massively.joystiq.com/category/launches/" rel="tag">Launches</a></p><div style="text-align: center;">
	<a href="http://massively.joystiq.com/2012/02/12/blizzard-admits-to-grossly-underestimating-demand-for-world-of/"><img alt="WoW" src="http://www.blogcdn.com/massively.joystiq.com/media/2012/02/wow.jpg" /></a></div>
If <a href="http://massively.joystiq.com/category/world-of-warcraft"><em>World of Warcraft</em></a> is credited with a smooth initial launch, that's only because time tends to smooth over the growing pains that come with every MMO. <a href="http://massively.joystiq.com/tag/Blizzard/">Blizzard</a> co-founder <a href="http://massively.joystiq.com/tag/Frank-Pearce/">Frank Pearce</a> was quite up-front with the studio's stumbles in 2004 as <em>WoW </em>launched to unprecedented demand; he's admitted that Blizzard execs "grossly underestimated" how many people wanted to play the game, forcing the company to cease shipping boxes to stores while tech was improved to deal with the influx.<br />
<br />
"I don't think we had any idea what we were getting ourselves into," <a href="http://www.gamasutra.com/view/news/40230/DICE_2012_Blizzards_Pearce_on_World_Of_Warcrafts_launch_hangover.php">Pearce said</a> at the recent <a href="http://massively.joystiq.com/tag/DICE/">DICE</a> executive summit. The studio quickly ramped up from its 500-employee taskforce to 4,700 people in 11 cities across the world.<br />
<br />
Pearce also addressed the issue of addiction in MMOs, saying that Blizzard "think[s] about it all of the time. If there's something that you're really passionate about, whether it's video games, a book, a TV series [or something else]... we have to consume it in moderation."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2012/02/12/blizzard-admits-to-grossly-underestimating-demand-for-world-of/">Blizzard admits to 'grossly underestimating demand' for World of Warcraft in 2004</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Sun, 12 Feb 2012 21:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2012/02/12/blizzard-admits-to-grossly-underestimating-demand-for-world-of/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20170075/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2012/02/12/blizzard-admits-to-grossly-underestimating-demand-for-world-of/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>activision-blizzard</category><category>addiction</category><category>blizzard</category><category>Blizzard-Entertainment</category><category>demand</category><category>dice</category><category>dice-2012</category><category>Frank-Pearce</category><category>game-addiction</category><category>launch</category><category>mmo-addiction</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Justin Olivetti]]></dc:creator><pubDate>Sun, 12 Feb 2012 21:00:00 EST</pubDate></item><item><title><![CDATA[Blizzard's Frank Pearce steps up to join AIAS' board of directors]]></title><link>http://massively.joystiq.com/2011/11/30/blizzards-frank-pearce-steps-up-to-join-aias-board-of-director/</link><guid isPermaLink="true">http://massively.joystiq.com/2011/11/30/blizzards-frank-pearce-steps-up-to-join-aias-board-of-director/</guid><comments>http://massively.joystiq.com/2011/11/30/blizzards-frank-pearce-steps-up-to-join-aias-board-of-director/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO Industry</a>, <a href="http://massively.joystiq.com/category/misc/" rel="tag">Miscellaneous</a></p><div style="text-align: center;">
	<a href="http://massively.joystiq.com/2011/11/30/blizzards-frank-pearce-steps-up-to-join-aias-board-of-director/"><img alt="Frank Pearce" src="http://www.blogcdn.com/massively.joystiq.com/media/2011/11/blizzard.jpg" /></a></div>
<a href="http://massively.joystiq.com/tag/blizzard/">Blizzard Entertainment</a> has another reason to be proud of its family at holiday parties this year, as lil' <a href="http://massively.joystiq.com/tag/Frank-Pearce/">Frank Pearce</a> has grown up to join the board of directors at the <a href="http://massively.joystiq.com/tag/academy-of-interactive-arts-and-sciences/">Academy of Interactive Arts &amp; Sciences</a>. "Look at my boy," Blizzard will sniffle with pride. "We always knew he was going to make something of himself one day!"<br />
<br />
Pearce was one of the original co-founders of Blizzard back in 1991 and has been a vital part of the studio's operations ever since -- he's overseen development on <a href="http://massively.joystiq.com/category/world-of-warcraft"><em>World of Warcraft</em></a> among other roles.  In joining the AIAS board of directors, Pearce will now extend his influence over the Academy's dealings with its over 22,000 members from various industry leaders.<br />
<br />
For his part, Pearce thinks the appointment will be a good match for his experience: "I've always appreciated the Academy's commitment to advancing the gaming medium and fostering creativity within our industry. I'm honored to be chosen for this role on the Board, and I look forward to drawing on my experiences at Blizzard to help support and contribute to the AIAS' ongoing mission."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2011/11/30/blizzards-frank-pearce-steps-up-to-join-aias-board-of-director/">Blizzard's Frank Pearce steps up to join AIAS' board of directors</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Wed, 30 Nov 2011 17:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2011/11/30/blizzards-frank-pearce-steps-up-to-join-aias-board-of-director/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/20118026/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2011/11/30/blizzards-frank-pearce-steps-up-to-join-aias-board-of-director/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>academy-of-interactive-arts-and-sciences</category><category>aias</category><category>blizzard</category><category>blizzard-entertainment</category><category>board-member</category><category>board-of-directors</category><category>frank-pearce</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Justin Olivetti]]></dc:creator><pubDate>Wed, 30 Nov 2011 17:30:00 EST</pubDate></item><item><title><![CDATA[Blizzard bigwigs recall company's first 20 years]]></title><link>http://massively.joystiq.com/2011/03/25/blizzard-bigwigs-recall-companys-first-20-years/</link><guid isPermaLink="true">http://massively.joystiq.com/2011/03/25/blizzard-bigwigs-recall-companys-first-20-years/</guid><comments>http://massively.joystiq.com/2011/03/25/blizzard-bigwigs-recall-companys-first-20-years/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/interviews/" rel="tag">Interviews</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO Industry</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News Items</a></p><div style="text-align: center;">
	<a href="http://www.pcgamer.com/2011/03/25/20-years-of-blizzard-looking-back-with-blizzards-creators"><img border="1" hspace="4" src="http://www.blogcdn.com/massively.joystiq.com/media/2011/03/blizzard-entertainment-logo-2.jpg" vspace="4" /></a></div>
Twenty years is a long time, and to illustrate how long (and make you feel old in the process), let's do a little retrospective. In 1991, Mikhail Gorbachev led the Soviet Union, James Cameron's Terminator 2 and Kevin Costner's Robin Hood ruled the box office, and the Super Nintendo Entertainment System was flying off toy store shelves everywhere following its August release.<br />
<br />
Also in 1991, a software company known as Silicon &amp; Synapse started its life by working on ports for other gaming companies before re-branding itself as <a href="http://blizzard.com">Blizzard Entertainment</a> three years later. In a <a href="http://www.pcgamer.com/2011/03/25/20-years-of-blizzard-looking-back-with-blizzards-creators">new interview</a> at PC Gamer, <a href="http://massively.joystiq.com/tag/blizzard">Blizzard</a> bigwigs <a href="http://massively.joystiq.com/tag/frank-pearce">Frank Pearce</a>, <a href="http://massively.joystiq.com/tag/mike-morhaime">Mike Morhaime</a>, and <a href="http://massively.joystiq.com/tag/rob-pardo">Rob Pardo</a> talk about the company's past, present, and future, as well as where PC gaming is headed in general.<br />
<br />
"<em>I think the effect we're on the verge of having -- at least for </em><a href="http://worldofwarcraft.com">World of Warcraft</a><em> specifically -- is that right now, gaming is on the edge of not being the basement-geek entertainment anymore</em>," Pardo says.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2011/03/25/blizzard-bigwigs-recall-companys-first-20-years/">Blizzard bigwigs recall company's first 20 years</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Fri, 25 Mar 2011 19:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2011/03/25/blizzard-bigwigs-recall-companys-first-20-years/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/19892580/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2011/03/25/blizzard-bigwigs-recall-companys-first-20-years/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>activision-blizzard</category><category>blizzard</category><category>blizzard-entertainment</category><category>damn-were-old</category><category>frank-pearce</category><category>geezers</category><category>interview</category><category>mike-morhaime</category><category>mmo-industry</category><category>nostalgia</category><category>pc-gamer</category><category>rob-pardo</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Jef Reahard]]></dc:creator><pubDate>Fri, 25 Mar 2011 19:00:00 EST</pubDate></item><item><title><![CDATA[New Blizzard MMO project is confirmed to be Titan]]></title><link>http://massively.joystiq.com/2010/12/16/new-blizzard-mmo-project-is-confirmed-to-be-titan/</link><guid isPermaLink="true">http://massively.joystiq.com/2010/12/16/new-blizzard-mmo-project-is-confirmed-to-be-titan/</guid><comments>http://massively.joystiq.com/2010/12/16/new-blizzard-mmo-project-is-confirmed-to-be-titan/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/new-titles/" rel="tag">New Titles</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News Items</a>, <a href="http://massively.joystiq.com/category/rumors/" rel="tag">Rumors</a>, <a href="http://massively.joystiq.com/category/misc/" rel="tag">Miscellaneous</a></p><div style="text-align: center;"><a href="http://www.eurogamer.net/articles/2010-12-16-blizzard-confirms-titan-mmo-project"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/massively.joystiq.com/media/2010/12/blizzard.jpg" /></a></div>
<a href="http://us.blizzard.com/en-us/">Blizzard</a> has kept its newest MMO project under tight wraps despite some <a href="http://massively.joystiq.com/2010/12/09/analysts-speculate-on-leaked-blizzard-release-schedule/">corporate leakage earlier this month</a>. However, <a href="http://www.destructoid.com/vgas-interviews-mortal-kombat-and-blizzard-189714.phtml">Destructoid seems to have a confirmation</a> from <a href="http://worldofwarcraft.com"><em>World of Warcraft</em></a>'s Executive Producer Frank Pearce that <a href="http://massively.joystiq.com/tag/titan/"><em>Titan</em></a> is the name of the company's next big project. Pearce told Destructoid, "Titan<em>... the media is not supposed to know anything about that. It's our next-gen MMO, and we've only started talking about it in a limited fashion because we wanna leverage the fact that we're working on something like that for the purpose of recruiting, getting some of the best talent in the industry on that project.</em>"<br />
<br />
However, <em>Titan</em> may only be an internal title for the -- obviously -- massive project. The title is not meant to replace <a href="http://massively.joystiq.com/category/world-of-warcraft"><em>WoW</em></a>, according to Blizzard President Mike Morhaime. "<em>We think that </em>World of Warcraft<em> can continue co-existing with our new MMO</em>," he said in <a href="http://www.gametrailers.com/video/blizzcon-2010-blizzcon-2010/706748">a GameTrailers interview at BlizzCon 2010</a>.<br />
<br />
Massively will be sure to <a href="http://massively.joystiq.com/tag/titan/">keep you informed</a> as more news becomes available.<br />
<br />
[Thank you to Merketh for the link]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2010/12/16/new-blizzard-mmo-project-is-confirmed-to-be-titan/">New Blizzard MMO project is confirmed to be Titan</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Thu, 16 Dec 2010 18:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2010/12/16/new-blizzard-mmo-project-is-confirmed-to-be-titan/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/19766707/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2010/12/16/new-blizzard-mmo-project-is-confirmed-to-be-titan/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blizzard</category><category>Blizzard-Entertainment</category><category>frank-pearce</category><category>Mike-Morhaime</category><category>new-mmo</category><category>rumor</category><category>titan</category><category>World-of-Warcraft</category><category>wow</category><dc:creator><![CDATA[Larry Everett]]></dc:creator><pubDate>Thu, 16 Dec 2010 18:00:00 EST</pubDate></item><item><title><![CDATA[Blizzard assures more growth to come for World of Warcraft]]></title><link>http://massively.joystiq.com/2010/05/25/blizzard-assures-more-growth-to-come-for-world-of-warcraft/</link><guid isPermaLink="true">http://massively.joystiq.com/2010/05/25/blizzard-assures-more-growth-to-come-for-world-of-warcraft/</guid><comments>http://massively.joystiq.com/2010/05/25/blizzard-assures-more-growth-to-come-for-world-of-warcraft/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News Items</a></p><div style="text-align: center;"><a href="http://www.vg247.com/2010/05/25/blizzards-pearce-wow-will-return-to-growth/"><em><img hspace="4" vspace="4" border="1" alt="" src="http://www.blogcdn.com/massively.joystiq.com/media/2010/05/wow-rb-525.jpg" /><br />
</em></a></div>
<a href="http://www.worldofwarcraft.cm"><em>World of Warcraft</em></a> has been stagnating for the past few years, even though it doesn't seem like such a word could be applied to a game with 11.5 million subscribers. While the number is certainly impressive, it's stayed the same since 2008 -- something that no developer likes to see.<br />
<br />
<a href="http://massively.joystiq.com/tag/frank-pearce">Frank Pearce</a>, <a href="http://us.blizzard.com/en-us/?rhtml=y">Blizzard</a>'s EVP of Product Development, says he anticipates that changing very soon for several reasons. Eighteen-month-old expansion <a href="http://us.blizzard.com/en-us/games/wrath/"><em>Wrath of the Lich King</em></a> is not yet released in China, but when it is Blizzard expects to see good things: ".<em>..once we get that approval and launch </em>Wrath<em> in China then I think we will see growth.</em>" <a href="http://www.worldofwarcraft.com/cataclysm/index.html;jsessionid=30253A29A8881D873AB8F62CB2DC012B.blade24_08"><em>Cataclysm</em></a> is on the way later this year as well, and Pearce says that it will probably bring "win-back" from former players.<br />
<br />
Add that to the upcoming announcement of a new Blizzard MMO on the horizon, and the developers have high hopes for the future. You can check out the rest of what Pearce had to say <a href="http://www.vg247.com/2010/05/25/blizzards-pearce-wow-will-return-to-growth/">over at vg247</a>.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2010/05/25/blizzard-assures-more-growth-to-come-for-world-of-warcraft/">Blizzard assures more growth to come for World of Warcraft</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Tue, 25 May 2010 19:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.vg247.com/2010/05/25/blizzards-pearce-wow-will-return-to-growth/>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2010/05/25/blizzard-assures-more-growth-to-come-for-world-of-warcraft/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/19490966/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2010/05/25/blizzard-assures-more-growth-to-come-for-world-of-warcraft/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blizzard</category><category>cataclysm</category><category>frank-pearce</category><category>vg247</category><category>world-of-warcraft</category><category>WoW</category><category>wrath-of-the-lich-king</category><dc:creator><![CDATA[Rubi Bayer]]></dc:creator><pubDate>Tue, 25 May 2010 19:00:00 EST</pubDate></item><item><title><![CDATA[Electric Playground sits down with Blizzard to talk Cataclysm]]></title><link>http://massively.joystiq.com/2009/11/10/electric-playground-sits-down-with-blizzard-to-talk-cataclysm/</link><guid isPermaLink="true">http://massively.joystiq.com/2009/11/10/electric-playground-sits-down-with-blizzard-to-talk-cataclysm/</guid><comments>http://massively.joystiq.com/2009/11/10/electric-playground-sits-down-with-blizzard-to-talk-cataclysm/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/expansions/" rel="tag">Expansions</a>, <a href="http://massively.joystiq.com/category/interviews/" rel="tag">Interviews</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO Industry</a></p><div align="center"><a href="http://bit.ly/2rmdKz"><img hspace="4" border="1" vspace="4" alt="" src="http://www.blogcdn.com/massively.joystiq.com/media/2009/11/elecplayblizz.jpg" /></a><br />
<div align="left">The gang over at <a href="http://www.elecplay.com">Electric Playground</a> just recently wrapped up their "Week of WoW" segment with <a href="http://bit.ly/2rmdKz">a fitting conclusion</a> -- a look into <a href="http://www.worldofwarcraft.com/cataclysm"><em>Cataclysm</em></a> with <a href="http://massively.joystiq.com/tag/frank-pearce">Frank Pearce</a>, Blizzard's Executive Vice President of Product Development, and <a href="http://massively.joystiq.com/tag/j-allan-brack">J. Allan Brack</a>, the production director on Cataclysm.<br /><br />While the interview doesn't cover new information, it does give insight as to why <a href="http://massively.joystiq.com/tag/blizzard">Blizzard</a> has chosen to go back and recreate the mainland of Azeroth. Thanks to lessons learned in <a href="http://www.worldofwarcraft.com/burningcrusade"><em>The Burning Crusade</em></a> and <a href="http://www.worldofwarcraft.com/wrath"><em>Wrath of the Lich King</em></a>, Blizzard wants to take their new knowledge and apply it to their old zones, hence the diversity and changing of quests that Cataclysm is bringing to the table.<br /><br />But don't take our word for it! Check out Electric Playground's interview <a href="http://bit.ly/2rmdKz">for the full story</a>.</div>
</div><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2009/11/10/electric-playground-sits-down-with-blizzard-to-talk-cataclysm/">Electric Playground sits down with Blizzard to talk Cataclysm</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Tue, 10 Nov 2009 18:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://bit.ly/2rmdKz>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2009/11/10/electric-playground-sits-down-with-blizzard-to-talk-cataclysm/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/19231068/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2009/11/10/electric-playground-sits-down-with-blizzard-to-talk-cataclysm/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blizzard</category><category>cataclysm</category><category>electric-playground</category><category>frank-pearce</category><category>interview</category><category>j-allan-brack</category><category>video</category><category>world-of-warcraft</category><dc:creator><![CDATA[Seraphina Brennan]]></dc:creator><pubDate>Tue, 10 Nov 2009 18:00:00 EST</pubDate></item><item><title><![CDATA[GDC Austin keynote speaker announced as SOE's John Smedley]]></title><link>http://massively.joystiq.com/2009/08/07/gdc-austin-keynote-speaker-announced-as-soes-john-smedley/</link><guid isPermaLink="true">http://massively.joystiq.com/2009/08/07/gdc-austin-keynote-speaker-announced-as-soes-john-smedley/</guid><comments>http://massively.joystiq.com/2009/08/07/gdc-austin-keynote-speaker-announced-as-soes-john-smedley/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/business-models/" rel="tag">Business Models</a>, <a href="http://massively.joystiq.com/category/game-mechanics/" rel="tag">Game Mechanics</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News Items</a>, <a href="http://massively.joystiq.com/category/browser/" rel="tag">Browser</a>, <a href="http://massively.joystiq.com/category/free-realms/" rel="tag">Free Realms</a></p><div align="center"><a href="http://www.gdcaustin.com/"><img hspace="4" border="1" vspace="4" src="http://www.blogcdn.com/massively.joystiq.com/media/2009/08/capture2.jpg" alt="" /></a></div>
<a href="http://www.gdcaustin.com">GDC Austin</a> has announced that <a href="http://massively.com/sony-online-entertainment">SOE</a> president <a href="http://massively.com/tag/john-smedley">John Smedley</a> will be providing the keynote for the event, which takes place next month. Entitled: "From Daggers and Dragons to Kart Racing, Cooking and Concerts ... It's a Whole New World", the keynote -- which takes place on Wednesday 16 September -- is an obvious allusion to SOE's very own <a href="http://freerealms.com"><em>Free Realms</em></a>, which has been one of the most hyped freemium PC MMOs of the year and will eventually see a PS3 release. <br /><br />The keynote page goes a little more in-depth, informing attendees that they <em>"will learn about the challenges and lessons learned when creating a full-blown MMO for kids together with a ground-breaking new business model; and how developers can re-educate their teams to move from stagnant and dated MMO design toward mass market success." <br /></em><br /><a href="http://massively.com/tag/gdc-austin">GDC Austin</a>, which is taking place between 15th and 18th September in Austin, Texas, will also see a keynote, taking place the following day from <a href="http://massively.com/tag/blizzard">Blizzard</a> devs Frank Pearce and J. Allen Brack entitled "The Universe of the <a href="http://worldofwarcraft.com"><em>World of Warcraft</em></a>".<br /><br />[Via <a href="http://www.gamesetwatch.com/2009/08/gdc_austin_adds_smedley_keynot.php">GameSetWatch</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2009/08/07/gdc-austin-keynote-speaker-announced-as-soes-john-smedley/">GDC Austin keynote speaker announced as SOE's John Smedley</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Fri, 07 Aug 2009 14:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.gamesetwatch.com/2009/08/gdc_austin_adds_smedley_keynot.php>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2009/08/07/gdc-austin-keynote-speaker-announced-as-soes-john-smedley/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/19122402/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2009/08/07/gdc-austin-keynote-speaker-announced-as-soes-john-smedley/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blizzard</category><category>blizzard-entertainment</category><category>frank-pearce</category><category>free-realms</category><category>gdc-2009</category><category>gdc-austin</category><category>gdc-austin-2009</category><category>gdc-austin-keynote</category><category>j-allen-brack</category><category>soe</category><category>sony-online-entertainment</category><category>world-of-warcraft</category><dc:creator><![CDATA[Lesley Smith]]></dc:creator><pubDate>Fri, 07 Aug 2009 14:30:00 EST</pubDate></item><item><title><![CDATA[WoW movie still needs a writer, Blizzard's CGI team won't be involved]]></title><link>http://massively.joystiq.com/2008/11/21/wow-movie-still-needs-a-writer-blizzard-cgi-team-wont-be-invol/</link><guid isPermaLink="true">http://massively.joystiq.com/2008/11/21/wow-movie-still-needs-a-writer-blizzard-cgi-team-wont-be-invol/</guid><comments>http://massively.joystiq.com/2008/11/21/wow-movie-still-needs-a-writer-blizzard-cgi-team-wont-be-invol/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/culture/" rel="tag">Culture</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News Items</a></p><div align="center"><a href="http://massively.joystiq.com/category/world-of-warcraft"><img hspace="4" border="1" vspace="4" src="http://www.blogcdn.com/massively.joystiq.com/media/2008/11/teldrasil_concept_425.jpg" alt="" /></a></div>
When you've just released an <a href="http://massively.joystiq.com/tag/wrath-of-the-lich-king">expansion pack</a> that sold more copies than most major stand-alone releases, <a href="http://massively.joystiq.com/2008/11/20/wows-lich-king-sells-record-2-8-million-copies-in-24-hours/">all in less than 24 hours</a>, you know you're sitting on a goldmine of a franchise. <a href="http://www.blizzard.com">Blizzard</a>, of course, is aware of this, what with <a href="http://www.worldofwarcraft.com"><em>World of Warcraft</em></a> getting a licensed <a href="http://massively.joystiq.com/2008/11/14/world-of-warcraft-miniatures-game-launches/">miniature game</a> and a coming feature film adaptation.<br /><br />And speaking of the feature film adaptation, we have some elusive news about that. MTV's Multiplayer blog <a href="http://multiplayerblog.mtv.com/2008/11/20/world-of-warcraft-movie-update">had a chat with Blizzard's Frank Pearce</a> about the project. The scoop is that the studio, Legendary Pictures, is still looking for a screenwriter and director. Obviously, that means the movie is very early in development.<br /><br />MTV also asked Pearce if Blizzard's own world-renowned CGI animators would be involved in producing the special effects for the movie. Pearce said that the suggestion has "come up in discussions but it's not something we've really considered because it takes so long to generate just the brief amount of footage that we create for the game."<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2008/11/21/wow-movie-still-needs-a-writer-blizzard-cgi-team-wont-be-invol/">WoW movie still needs a writer, Blizzard's CGI team won't be involved</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Fri, 21 Nov 2008 11:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://multiplayerblog.mtv.com/2008/11/20/world-of-warcraft-movie-update>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/11/21/wow-movie-still-needs-a-writer-blizzard-cgi-team-wont-be-invol/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1379127/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/11/21/wow-movie-still-needs-a-writer-blizzard-cgi-team-wont-be-invol/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>animation</category><category>blizzard</category><category>cgi</category><category>computer-animation</category><category>director</category><category>film</category><category>frank-pearce</category><category>interview</category><category>legendary-pictures</category><category>movie</category><category>screenwriter</category><category>world-of-warcraft</category><category>world-of-warcraft-movie</category><category>wow</category><category>wow-movie</category><dc:creator><![CDATA[Samuel Axon]]></dc:creator><pubDate>Fri, 21 Nov 2008 11:00:00 EST</pubDate></item><item><title><![CDATA[Blizzard execs haven't played Wrath as yet]]></title><link>http://massively.joystiq.com/2008/11/13/blizzard-execs-havent-played-wrath-as-yet/</link><guid isPermaLink="true">http://massively.joystiq.com/2008/11/13/blizzard-execs-havent-played-wrath-as-yet/</guid><comments>http://massively.joystiq.com/2008/11/13/blizzard-execs-havent-played-wrath-as-yet/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/expansions/" rel="tag">Expansions</a>, <a href="http://massively.joystiq.com/category/launches/" rel="tag">Launches</a>, <a href="http://massively.joystiq.com/category/new-titles/" rel="tag">New Titles</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News Items</a>, <a href="http://massively.joystiq.com/category/humor/" rel="tag">Humor</a></p><div align="center"><img hspace="4" border="1" vspace="4" alt="" src="http://www.blogcdn.com/massively.joystiq.com/media/2008/11/wotlk_unique_dkname_kv.jpg" /><br />
<div align="left">Last night was generally a time for merriment and revelry, as many <a href="http://www.worldofwarcraft.com"><em>World of Warcraft</em></a> players talked in lines around the world about just what they were going to do when they first got into game. Would it be the frozen tundra of Northrend, with new races and achievements by the score? Or would they instead be starting a new character and heading for Arthas' floating Necropolis? Surprisingly, among two of the people discussing just what they'd be doing in the strange new lands that <a href="http://massively.joystiq.com/tag/Blizzard/">Blizzard</a> built were two of Blizzard's very own co-founders; <a href="http://en.wikipedia.org/wiki/Michael_Morhaime">Mike Morhaime</a>, Blizzard's CEO, and <a href="http://en.wikipedia.org/wiki/Frank_Pearce">Frank Pearce</a>, Blizzard's Executive VP of Product Development. <a href="http://multiplayerblog.mtv.com/2008/11/13/blizzard-execs-havent-started-lich-king-yet-need-naming-tips/">MTV's Multiplayer blog</a> had a launch-night chat with with both Morhaime and Pearce, and discovered neither one of them has really played through the <em>Wrath</em> content as yet. <br /><br />As if that weren't strange enough, it would appear that both men really haven't thought about rolling a Death Knight - or for that matter, what they'd name theirs if they do. We know people who <em>weren't in beta</em> that have planned talent trees, gear progression and more for their Death Knights, so drawing a blank on a good name seems a bit strange to us. Of course, Pearce's reasoning for not going Death Knight is one many <a href="http://massively.joystiq.com/category/world-of-warcraft/"><em>World of Warcraft</em></a> players can likely relate to; he doesn't want to get left behind on his main by his guild, as he was when <em>Burning Crusade</em> launched. But Morhaime, well, we'll have to cut him slack for being the CEO of a company making oodles of money and in heavy development and marketing cycles between <em>Wrath</em>, <a href="http://starcraft2.com/"><em>StarCraft II</em></a> and <a href="http://www.blizzard.com/diablo3/"><em>Diablo III</em></a>. Our suggestion would be to take a few well-deserved days off and enjoy some gaming; we hear there's this <a href="http://massively.joystiq.com/tag/wrath-of-the-lich-king/">really popular new MMO expansion just came out</a> that they might enjoy. <br /></div>
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</div><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2008/11/13/blizzard-execs-havent-played-wrath-as-yet/">Blizzard execs haven't played Wrath as yet</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Thu, 13 Nov 2008 20:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://multiplayerblog.mtv.com/2008/11/13/blizzard-execs-havent-started-lich-king-yet-need-naming-tips/>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/11/13/blizzard-execs-havent-played-wrath-as-yet/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1371398/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/11/13/blizzard-execs-havent-played-wrath-as-yet/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blizzard</category><category>death-knight</category><category>frank-pearce</category><category>mike-morhaime</category><category>name</category><category>world-of-warcraft</category><category>wow</category><category>wrath-of-the-lich-king</category><dc:creator><![CDATA[Krystalle Voecks]]></dc:creator><pubDate>Thu, 13 Nov 2008 20:00:00 EST</pubDate></item><item><title><![CDATA[Blizzard VP discusses mistakes made and player expectations]]></title><link>http://massively.joystiq.com/2008/11/02/blizzard-vp-discusses-mistakes-made-and-player-expectations/</link><guid isPermaLink="true">http://massively.joystiq.com/2008/11/02/blizzard-vp-discusses-mistakes-made-and-player-expectations/</guid><comments>http://massively.joystiq.com/2008/11/02/blizzard-vp-discusses-mistakes-made-and-player-expectations/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/expansions/" rel="tag">Expansions</a>, <a href="http://massively.joystiq.com/category/interviews/" rel="tag">Interviews</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO Industry</a></p><a href="http://massively.joystiq.com/category/world-of-warcraft.com"><img vspace="4" hspace="4" border="1" align="middle" src="http://www.blogcdn.com/massively.joystiq.com/media/2008/11/wowburningcrusadepicat425.jpg" alt="" /></a><br /><a href="http://www.blizzard.com">Blizzard</a> may be reigning supreme in the MMO world, but that doesn't mean they haven't made some mistakes along the way. Indeed, it's actually refreshing when a company is willing to come out and admit to those mistakes, namely during the <a href="http://massively.joystiq.com/tag/blizzcon">BlizzCon panels</a>, as <a href="http://massively.joystiq.com/tag/frank-pearce">Blizzard's Senior VP Frank Pearce</a> addresses in a recent interview with James Lee from <a href="http://www.gamesindustry.biz">Gamesindustry.biz</a>. <em>"The panels are here about being open with the fans. I don't think the mistakes we've made are big, huge secrets anyway, right? You can see the mistakes in the results of the work anyway. It's more important to acknowledge your mistakes and learn from them than to keep them a secret,"</em> Pearce says.<br /><br />Over the course of the interview, Pearce speaks about a few of the ways that the company may have been off the mark, and about what the players expect of <a href="http://massively.joystiq.com/tag/blizzard">Blizzard</a>, particularly in terms of expansions. Pearce also acknowledges the possibility that delaying console MMO development could open Blizzard up to increased competition further down the road, with those companies who establish themselves there first. See <a href="http://www.gamesindustry.biz/articles/blizzard-s-frank-pearce_4">the full interview with Frank Pearce</a> for more on Blizzard's approach to the industry, and their ambition to have their content quality trump that expected one-year interval between <a href="http://www.worldofwarcraft.com"><em>World of Warcraft</em></a> expansions.<hr />
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            <td><em>One of Azeroth's millions of citizens? Check out our ongoing coverage of the <a href="http://massively.joystiq.com/category/world-of-warcraft">World of Warcraft</a>, and be sure to touch base with our sister site WoW Insider for <a href="http://www.wowinsider.com/wrath-of-the-lich-king/">all your Lich King needs!</a></em> </td>
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</table><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2008/11/02/blizzard-vp-discusses-mistakes-made-and-player-expectations/">Blizzard VP discusses mistakes made and player expectations</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Sun, 02 Nov 2008 19:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.gamesindustry.biz/articles/blizzard-s-frank-pearce_4>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/11/02/blizzard-vp-discusses-mistakes-made-and-player-expectations/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1359932/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/11/02/blizzard-vp-discusses-mistakes-made-and-player-expectations/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blizzard</category><category>expansions</category><category>expectations</category><category>fantasy</category><category>frank-pearce</category><category>gamesindustry.biz</category><category>interviews</category><category>james-lee</category><category>mmo-industry</category><category>world-of-warcraft</category><dc:creator><![CDATA[James Egan]]></dc:creator><pubDate>Sun, 02 Nov 2008 19:00:00 EST</pubDate></item><item><title><![CDATA[World of Warcraft's success is 'exhausting' for Blizzard]]></title><link>http://massively.joystiq.com/2008/09/02/world-of-warcrafts-success-is-exhausting-for-blizzard/</link><guid isPermaLink="true">http://massively.joystiq.com/2008/09/02/world-of-warcrafts-success-is-exhausting-for-blizzard/</guid><comments>http://massively.joystiq.com/2008/09/02/world-of-warcrafts-success-is-exhausting-for-blizzard/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/interviews/" rel="tag">Interviews</a></p><img hspace="4" border="1" align="right" vspace="4" alt=""  src="http://www.blogcdn.com/massively.joystiq.com/media/2008/09/miningnomesidebar.jpg" />Frank Pearce, co-founder of <a href="http://massively.joystiq.com/tag/blizzard">Blizzard Entertainment</a>, sat down with GamesIndustry.biz for an interview during Games Convention a few weeks ago. He had a number of interesting things to say, with the piece's discussion ranging from <em>StarCraft II</em>'s progress to the challenges of jugglng three successful franchises. In a comment that <a href="http://www.worldofwarcraft.com"><em>World of Warcraft</em></a> players might be particuarly interested to hear, <a href="http://www.gamesindustry.biz/articles/blizzard-s-frank-pearce">Pearce describes the success of their incredibly popular MMO as 'exhausting'</a> more than anything else.<br /><br />If you've ever wondered why there aren't more patches, more often, to <em><a href="http://massively.joystiq.com/category/world-of-warcraft">World of Warcraft</a></em>, Pearce answers your mental query: <em>"We've got almost 3000 employees worldwide now, and the majority of that growth is due to the success of World of Warcraft. As a company we've found ourselves spread very, very thin - because the World of Warcraft community has a voracious appetite for content. That development team is 130 people, they're working on content patches, they're working on an expansion set, they've got their hands full - and then we've got the other development teams that we need to continue to support as well." </em>Be sure to read the full interview for more on Pearce's view of their runaway mega giant. <hr />
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            <td><em>One of Azeroth's millions of citizens? Check out our ongoing coverage of the <a href="http://massively.joystiq.com/category/world-of-warcraft">World of Warcraft</a>, and be sure to touch base with our sister site WoW Insider for <a href="http://www.wowinsider.com/wrath-of-the-lich-king/">all your Lich King needs!</a></em> </td>
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</table><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2008/09/02/world-of-warcrafts-success-is-exhausting-for-blizzard/">World of Warcraft's success is 'exhausting' for Blizzard</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Tue, 02 Sep 2008 13:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.gamesindustry.biz/articles/blizzard-s-frank-pearce>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/09/02/world-of-warcrafts-success-is-exhausting-for-blizzard/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1302162/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/09/02/world-of-warcrafts-success-is-exhausting-for-blizzard/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blizzard</category><category>frank-pearce</category><category>opinion</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Michael Zenke]]></dc:creator><pubDate>Tue, 02 Sep 2008 13:30:00 EST</pubDate></item><item><title><![CDATA[Frank Pearce: WoW has made a StarCraft MMO 'difficult']]></title><link>http://massively.joystiq.com/2008/08/22/frank-pearce-wow-has-made-a-starcraft-mmo-difficult/</link><guid isPermaLink="true">http://massively.joystiq.com/2008/08/22/frank-pearce-wow-has-made-a-starcraft-mmo-difficult/</guid><comments>http://massively.joystiq.com/2008/08/22/frank-pearce-wow-has-made-a-starcraft-mmo-difficult/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/sci-fi/" rel="tag">Sci-Fi</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News Items</a>, <a href="http://massively.joystiq.com/category/rumors/" rel="tag">Rumors</a></p><div align="center"><a href="http://starcraft2.com"><img hspace="4" border="1" vspace="4" src="http://www.blogcdn.com/massively.joystiq.com/media/2008/08/sc2zerg351j.jpg" alt="" /></a><br /></div>
<a href="http://massively.joystiq.com/tag/Blizzard/">Blizzard</a> co-founder Frank Pearce recently <a href="http://www.videogamer.com/news/21-08-2008-9148.html">spoke to VideoGamer.com</a> about the possibility of a StarCraft MMO. In that exchange of words, it was revealed that Frank thought of the whole idea as an overwhelming thought. He cites the journey of working on <em><a href="http://www.worldofwarcraft.com">World of Warcraft</a></em> as a long an arduous one and that bringing about the same amount of content and quality for StarCraft would be, <em>"A little scary."</em> <br /><br />While we know that <a href="http://massively.joystiq.com/2007/10/31/blizzard-job-postings-show-progress-on-new-mmo/">some kind of MMO is in Blizzard's future</a>, it sounds like if Frank had his way it wouldn't be StarCraft. However, by his own admission it's not entirely up to him as he adds, <em>"When the StarCraft 2 team is done with StarCraft 2, a factor is what they want to work on next, because the development teams plays a big role in deciding what they're going to do."</em> So once again, we really can't be sure of anything with Blizzard's next MMO. It could be something entirely new, <a href="http://massively.joystiq.com/2008/07/21/the-many-mmos-of-blizzard/">or it could be one of their previous IPs</a>. All we do know is that if it is StarCraft, Blizzard's Frank Pearce is probably going to consider an extended vacation. Something like one or nine years.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2008/08/22/frank-pearce-wow-has-made-a-starcraft-mmo-difficult/">Frank Pearce: WoW has made a StarCraft MMO 'difficult'</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Fri, 22 Aug 2008 15:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.videogamer.com/news/21-08-2008-9148.html>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/08/22/frank-pearce-wow-has-made-a-starcraft-mmo-difficult/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1292384/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/08/22/frank-pearce-wow-has-made-a-starcraft-mmo-difficult/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blizzard</category><category>frank-pearce</category><category>mmo</category><category>starcraft</category><category>starcraft-2</category><category>videogamer</category><category>world-of-warcraft</category><category>wow</category><dc:creator><![CDATA[Kyle Horner]]></dc:creator><pubDate>Fri, 22 Aug 2008 15:00:00 EST</pubDate></item><item><title><![CDATA[Blizzard discusses its methods for success at DICE '08]]></title><link>http://massively.joystiq.com/2008/02/08/blizzard-discusses-its-methods-for-success-at-dice-08/</link><guid isPermaLink="true">http://massively.joystiq.com/2008/02/08/blizzard-discusses-its-methods-for-success-at-dice-08/</guid><comments>http://massively.joystiq.com/2008/02/08/blizzard-discusses-its-methods-for-success-at-dice-08/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/world-of-warcraft/" rel="tag">World of Warcraft</a>, <a href="http://massively.joystiq.com/category/fantasy/" rel="tag">Fantasy</a>, <a href="http://massively.joystiq.com/category/culture/" rel="tag">Culture</a>, <a href="http://massively.joystiq.com/category/events-real-world/" rel="tag">Events (Real-World)</a>, <a href="http://massively.joystiq.com/category/mmo-industry/" rel="tag">MMO Industry</a>, <a href="http://massively.joystiq.com/category/news-items/" rel="tag">News Items</a></p><a href="http://www.hrwiki.org/images/9/91/Goodgraphics.PNG"><img vspace="4" hspace="4" border="1" align="right" alt="" src="http://www.blogcdn.com/massively.joystiq.com/media/2008/02/goodgraphicsman.jpg" /></a>The <a href="http://www.dicesummit.org/">D.I.C.E. Summit</a> is a yearly gathering of the gaming industry's top talent, there to discuss everything from business practices to development methods to the latest in crazy game mechanics ideas. This year, not only did Gore Verbinski <a href="http://massively.joystiq.com/2008/02/07/pirates-creator-criticizes-disneys-hesitance-to-jump-into-games/">go a little nutty</a>, but the Big Guns at <a href="http://massively.joystiq.com/tag/blizzard">Blizzard</a> -- <span class="gslink">Mike Morhaime</span>, president and cofounder; Rob Pardo, vice president of game design; and Frank Pearce, executive vice president of product development -- got on-stage to give a talk entitled "Blizzard: From Developer to Worldwide Publisher".<br /><br />The talk covered a great deal of ground in discussing how Blizzard has gotten to be the king of the hill in the gaming world. Key elements included retaining complete creative control, noninterference from parent companies, and building up layers of knowledge over the years that helped them take calculated risks with each successive title. "If we tried to do <em><a href="http://massively.joystiq.com/categories/world-of-warcraft">WoW</a></em> from scratch, it would be a monumental effort. We already had the community for <em>WoW</em>. Even though they weren't MMO players, they were willing to try it out," said Pardo.<br /><br />Go check out the entire article at Gamespot <a href="http://www.gamespot.com/news/6185736.html">here</a>.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2008/02/08/blizzard-discusses-its-methods-for-success-at-dice-08/">Blizzard discusses its methods for success at DICE '08</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Fri, 08 Feb 2008 10:00:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.gamespot.com/news/6185736.html>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/02/08/blizzard-discusses-its-methods-for-success-at-dice-08/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1109635/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/02/08/blizzard-discusses-its-methods-for-success-at-dice-08/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>blizzard</category><category>dice-summit</category><category>frank-pearce</category><category>gamespot</category><category>gore-verbinski</category><category>mike-morhaime</category><category>rob-pardo</category><category>world-of-warcraft</category><dc:creator><![CDATA[Akela Talamasca]]></dc:creator><pubDate>Fri, 08 Feb 2008 10:00:00 EST</pubDate></item></channel></rss>