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Posts tagged erik-bethke

The Guild Counsel: Are guild leaders a health hazard?

Earlier this week, Massively reported on a poll conducted by Bigpoint concerning gamer stereotypes. The good news is that the results of the voluntary survey showed that gamers are not overweight shut-ins who live in their grandmother's basements. The bad news is that there's some skepticism on...

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GDC09: Applied RMT Design with GoPets and Live Gamer

Massively sat in on a GDC 2009 session this week titled Applied RMT Design which was part of the Worlds in Motion Summit. Andrew Schneider, Founder and President of Live Gamer and Erik Bethke, CEO of GoPets, Ltd. presented a case study on balancing a game's primary and secondary markets, using...

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AGDC08: On avatar rights and virtual property

If you're anything like the average MMO gamer, you click through that 'shrinkwrap license' without even batting an eyelash. The End User License Agreement, or EULA, is just a speedbump in the logon process for game players. For game companies, though, they're extraordinarily important documents....

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ION 08: A five year forecast for MMOs

There's always a lot of discussion about what's going to be the next big thing in the MMOs industry. We all love to talk about the future and that's largely because it's a very interesting topic. So we just had to attend the "Online Games in 2013" panel at ION 08. This panel was actually...

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ION 08: Virtual worlds for the masses

What's a virtual world? Why do we even call them virtual worlds when we could easily call them digital worlds, or just simply, worlds? This was just one of the many interesting topics discussed at ION 08 this year in a panel entitled, "Redefining Virtual Worlds for Mass Markert Consumption" which...

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GDC08: Why are goal structures important to MMOs and VWs?

The following is a quite excellent session from the Worlds in Motion GDC track given by Erik Bethke, CEO of GoPets. The takeaway message is about what virtual worlds can learn from MMOs in terms of providing intelligent goal structures. Erik: How do we apply MMO goal structures to virtual worlds...

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GDC08: What if your mana bar was green?

At a morning GDC session, GoPets' Erik Bethke gave a standing-room-only-crowd some sage advice: People who use green for mana bars instead of blue for mana bars... that's just hubris. Of course what he means by this is that developers who defy basic gaming trends are setting themselves up for...

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GDC08: Exercise - the MMO?

Early this afternoon during Erik Bethke's discussion of the cross-over between Virtual Worlds and Massively multiplayer games, he hit on a fantastic idea that I'd love to see explored. What if you could incentivize people to do things that were good for them by giving them goal structures? Players...

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