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Richard Minsky, founder of The Center for Book Arts in New York City and owner of SLART Magazine is asserting ownership of his trademark in the broader wilds of Second Life, and potentially the surrounding media-sphere. Minsky started SLART magazine in December 2006 "as a critical review and journal of the arts in Second Life".

The trademark itself was applied for in March 2007, approved in December 2007, and now Minsky seeks to assert the rights and obligations associated with the SLART trademark.

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