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Posts tagged double-fusion

2008 Worlds in Motion Summit schedule announced

The 2008 Worlds in Motion Summit schedule has been announced, along with a synopsis of this year's speeches and panels. The conference on virtual worlds and social gaming will be held on September 16th and 17th, during the Austin Game Developers Conference. Worlds in Motion bills the 2008 Summit as...

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CoX In-game Ads: Selective placement, self-promotion

DJ Shecky: Somebody posted this one up on the Cape forums. Obviously there's a limited amount of places that ads can be placed in the Rogue Isles, etcetera. Are you going to be adding in more billboards? For instance, one of our DJs actually mentioned in our private chat, and I saw mentioned it out...

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CoX In-game Ads: The bandwidth/revenue equation

DJ Shecky: Do you guys have an idea yet of what sort of bandwidth consumption this is all going to wind up taking? Brian: So we're still running tests, but everything we've seen so far is that it's negligible. You really cannot see the difference. We've run tests on dial-up connections, we've run...

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NCsoft answers your questions about in-game advertising

As promised, we have a full transcript from The Cape's podcast covering in-game advertising. Be warned: at 44 minutes of speech, the transcript is huge. To make it easier to digest, we've split the transcript into 7 discrete sections. So that it's easier to follow, the DJs have their speech in...

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CoX In-game Ads: Content control

DJ Templar: One of the concerns that some people have whenever advertisers have a financial stake into a particular company or a particular venture is how much control they can exercise with their wallet, basically. And some people on the forums have expressed concerns that, in a way, we would be...

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CoX In-game Ads: Opting in for reinvestment

DJ Templar: Gotcha. One of the pastimes with some of the people on the forums has been taking the monthly fee that each person pays, the current total subscriber count that's been reported, multiply that, and say "okay, NCsoft has got (x) amount of money. Why on Earth do they need more?" Brian: So...

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CoX In-game Ads: How to make 'em, where to see 'em

DJ Shecky: Alright. And as a followup to that, I had a couple of people -- namely one of our other DJs -- had come up with the thought of "is there going to be a separate little piece of software that's going to be installed for targeting the advertisements?" Brian: There is an SDK installed, but...

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CoX In-game Ads: The wrapup

DJ Shecky: I think this is a good spot for us to collect our thoughts, and go over and make sure that we've covered all these questions before we start to wrap things up. What about you guys? Brian: Sure. Lighthouse: Sounds good. DJ Shecky: Gentlemen, I think we were going to give everyone a...

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In-game advertising headed to CoX

Double Fusion just announced that they will be providing contextual advertising within the City of Heroes universe. The above photos are only samples, as no deals have been struck with individual advertisers yet. Before your "DOOM Meter" shoots immediately into the red... take a deep breath and...

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Hard sell of the week: ads in games are good!

Taking what is perhaps the most transparently self-interested position of the century, Frank Sagnier of ad firm Double Fusion (who you may remember inked a deal with NCsoft not long ago) made the case in Develop Magazine that in-game advertising is not just another stream of revenue for...

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