Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Warner Brothers rejects non-English-speaking Gossip Girl fans]]>http://massively.joystiq.com/2009/06/29/warner-brothers-rejects-non-english-speaking-gossip-girl-fans/http://massively.joystiq.com/2009/06/29/warner-brothers-rejects-non-english-speaking-gossip-girl-fans/http://massively.joystiq.com/2009/06/29/warner-brothers-rejects-non-english-speaking-gossip-girl-fans/#commentsFiled under: , , , ,


Warner Brothers has a very successful setup in Second Life, centered around its popular Gossip Girl property. All isn't exactly rosy there, of late, as WB's actively moderated environment collides with Second Life's and Gossip Girl's rather broad popularity demographics.

Warner Brothers uses the Metaverse Mod Squad for active moderation of the Second Life presence. The question is, how do you moderate conversations in languages you don't understand? The answer, it seems, is that you don't. Visitors who communicate in languages other than English are warned to switch to English. Failure to comply sees the visitor ejected.

Continue reading Warner Brothers rejects non-English-speaking Gossip Girl fans

MassivelyWarner Brothers rejects non-English-speaking Gossip Girl fans originally appeared on Massively on Mon, 29 Jun 2009 19:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>culturecwgossip-girlmetaverse-mod-squadopinionsecond-lifevirtual-worldswarner-brothersMon, 29 Jun 2009 19:00:00 EST<![CDATA[Cinemassively: UES Insider - Noob to Knockout]]>http://massively.joystiq.com/2007/12/15/cinemassively-ues-insider-noob-to-knockout/http://massively.joystiq.com/2007/12/15/cinemassively-ues-insider-noob-to-knockout/http://massively.joystiq.com/2007/12/15/cinemassively-ues-insider-noob-to-knockout/#commentsFiled under: , , ,

Warner Brothers created a promotional Machinima showing the Metaverse Mod Squad making over a newbie in Second Life. It is narrated by Gossip Girl, the character in the TV show that anonymously blogs all the happenings in Manhattan's Upper East Side. She starts out by explaining that there was an asian-themed party for Blair Waldorf's 17th birthday. All of the familiar faces were there, but a mystery girl stood out in the crowd. They go on to show how she went from "noob to knockout."

The video, created by WB Worldwide TV Marketing - New Media, in conjunction with Reitz-Lange Productions, is a fun look at what goes on in the Gossip Girl sims. However, it could have been so much better had they not left the UI in the shots. You can clearly see chat going on in the bottom left corner. Another complaint is that the press release calls it an "animated video." This is supposedly the first in "The Upper East Side Insider" series, so hopefully next time they'll call it what it is; Machinima.

[Thanks, Stormy!]

MassivelyCinemassively: UES Insider - Noob to Knockout originally appeared on Massively on Sat, 15 Dec 2007 12:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>cwgossip-girllinden-labmetaverse-mod-squadmillions-of-usreitz-lange-productionssecond-lifeslthe-upper-east-side-insiderues-insiderupper-east-sidewarner-brotherswb-worldwide-tv-marketingSat, 15 Dec 2007 12:30:00 EST