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<title>Massively</title>
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<description>Massively</description>
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<title>Massively</title>
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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Making your mark]]></title><link>http://massively.joystiq.com/2008/04/02/making-your-mark/</link><guid isPermaLink="true">http://massively.joystiq.com/2008/04/02/making-your-mark/</guid><comments>http://massively.joystiq.com/2008/04/02/making-your-mark/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/culture/" rel="tag">Culture</a>, <a href="http://massively.joystiq.com/category/opinion/" rel="tag">Opinion</a>, <a href="http://massively.joystiq.com/category/second-life/" rel="tag">Second Life</a>, <a href="http://massively.joystiq.com/category/legal/" rel="tag">Legal</a>, <a href="http://massively.joystiq.com/category/virtual-worlds/" rel="tag">Virtual worlds</a></p><p><a style="" href="http://massively.joystiq.com/2008/04/02/making-your-mark/"><img vspace="4" hspace="4" border="1" align="right" alt="" src="http://www.blogcdn.com/massively.joystiq.com/media/2008/04/mouth-foot-225.jpg" /></a>There are two basic pieces to Linden Lab's virtual world. There's <a href="http://www.secondlifeinsider.com/2007/09/04/linden-lab-launches-new-website-separates-second-life-from-the/"><em>Second Life Grid</em>, which recently got a name of its very own</a>, which is essentially the platform, technology and company behind it.</p>
<p>Then there's the other bit. The part where Linden Lab so often says the <em>real</em> value is. <a href="http://massively.joystiq.com/category/second-life"><em>Second Life</em></a>, says the Lab, is the community, the content. All those people. That's the <em>real</em> value, it says.</p>
<p>So, if so many users (the exact number isn't important here) are what is described by the marks <em>SL</em> and <em>Second Life</em> (as distinct from <em>Second Life Grid</em>, which describes the underlying platform) -- if that endless creation of and remixing of content and communities is called <em>Second Life</em> -- why don't the people who <em>Second Life </em>actually <em>are</em> get equal time with what is, essentially, their own collective name?</p><p><a href="http://massively.joystiq.com/2008/04/02/making-your-mark/" rel="bookmark">Continue reading <em>Making your mark</em></a></p><p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2008/04/02/making-your-mark/">Making your mark</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Wed, 02 Apr 2008 11:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://massively.joystiq.com/2008/04/02/making-your-mark/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1155589/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2008/04/02/making-your-mark/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>brand-center</category><category>coca-cola</category><category>coke</category><category>culture</category><category>featured</category><category>legal</category><category>linden-lab</category><category>opinion</category><category>second-life</category><category>trademarks</category><dc:creator><![CDATA[Tateru Nino]]></dc:creator><pubDate>Wed, 02 Apr 2008 11:30:00 EST</pubDate></item><item><title><![CDATA[Cinemassively: Coca Cola Virtual Thirst]]></title><link>http://massively.joystiq.com/2007/11/09/cinemassively-coca-cola-virtual-thirst/</link><guid isPermaLink="true">http://massively.joystiq.com/2007/11/09/cinemassively-coca-cola-virtual-thirst/</guid><comments>http://massively.joystiq.com/2007/11/09/cinemassively-coca-cola-virtual-thirst/#comments</comments><description><![CDATA[<p>Filed under: <a href="http://massively.joystiq.com/category/video/" rel="tag">Video</a>, <a href="http://massively.joystiq.com/category/second-life/" rel="tag">Second Life</a>, <a href="http://massively.joystiq.com/category/cinemassively/" rel="tag">Cinemassively</a>, <a href="http://massively.joystiq.com/category/machinima/" rel="tag">Machinima</a></p><center><embed width="425" height="355" src="http://www.youtube.com/v/USrhNFFiT1c&amp;rel=1" type="application/x-shockwave-flash" wmode="transparent"></embed></center><a href="http://millionsofus.com/blog/">Millions of Us</a> and <a href="http://www.crayonville.com/blog/">Crayon</a> recently held a <a href="http://www.crayonville.com/blog/?p=275">contest</a> for <a href="http://www.virtualthirst.com/">Coca Cola Virtual Thirst</a> in <a href="http://massively.joystiq.com/category/second-life/"><span style="font-style: italic;">Second Life</span></a>. Entrants were asked to submit their ideas for an innovative vending machine. The grand prize, won by <a href="http://whatsweb3dot0.blogspot.com/">Emerie May</a>, consisted of a trip to San Francisco to collaborate with Millions of Us on their idea, plus 500,000L to spend inside <span style="font-style: italic;">SL</span>.<br /><br />The <a href="http://massively.joystiq.com/category/machinima/">Machinima</a> for the winning idea was created by <a href="http://whenwewererobots.org/">Aren Mandala</a>, otherwise known as Michael Verdi, <a href="http://www.freevlog.org/">vlogger extraordinaire</a>. It explains what the contest was about and showcases the winning entry. Among the features you'll discover are puzzle bottles, a snowglobe photobooth, a giant bubble ride, and a snowball vending machine. You can start your Coke puzzle by heading to <a href="http://slurl.com/secondlife/Style/171/79/30">Style</a> today!<br /><br />[Via <a href="http://millionsofus.com/blog/archives/382">Millions of Us</a>]<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://massively.joystiq.com"><img src="http://massively.joystiq.com/media/feedlogo.gif" alt="Massively" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://massively.joystiq.com/2007/11/09/cinemassively-coca-cola-virtual-thirst/">Cinemassively: Coca Cola Virtual Thirst</a> originally appeared on <a href="http://massively.joystiq.com">Massively</a> on Fri, 09 Nov 2007 12:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.crayonville.com/blog/?p=356>Read</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2007/11/09/cinemassively-coca-cola-virtual-thirst/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/forward/1035246/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://massively.joystiq.com/2007/11/09/cinemassively-coca-cola-virtual-thirst/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>aren-mandala</category><category>coca-cola-virtual-thirst</category><category>coke</category><category>crayon</category><category>emerie-may</category><category>michael-verdi</category><category>millions-of-us</category><category>second-life</category><category>style</category><category>vlogging</category><dc:creator><![CDATA[Moo Money]]></dc:creator><pubDate>Fri, 09 Nov 2007 12:30:00 EST</pubDate></item></channel></rss>
