Posts tagged coca-cola 
Virtual marketing failures: Apathy or hubris?
Marketing in virtual worlds, particularly the collaborative virtual environments like Second Life, have been widely considered to have been failures among marketers -- particularly among those marketers who actually attempted it. Meanwhile, on the education side of things, Ignatius Onomatopoeia has ...
Cinemassively: Rivers Run Red wins Webby Award for Coca-Cola machinima
In August 2007, Rivers Run Red released a gorgeous machinima of an event held in Second Life. Coca-Cola premiered "Happiness Factory -- The Movie", and a virtual Avril Lavigne attended. We must say that she's never looked better than in this video! Now RRR is possibly making machinima history by ...
Making your mark
There are two basic pieces to Linden Lab's virtual world. There's Second Life Grid, which recently got a name of its very own, which is essentially the platform, technology and company behind it. Then there's the other bit. The part where Linden Lab so often says the real value is. Second Life, says ...
