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Posts tagged churn

Storyboard: Roleplaying for churn

Odds are good that you're going to be moving on from your current game of choice at some point. I'd even ramp those odds up to nearly absolute under certain circumstances (if you're the sort who claims newer games aren't engaging whilst hopping from game to game on a regular basis, for example). ...

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The Game Archaeologist's excellent EverQuest Online Adventures: The highlights

In the pantheon of Sony Online Entertainment's flagship EverQuest franchise, there is a whole family of MMOs gathered around the table every evening. There's Papa EverQuest, looking a little wrinkled and worn but also radiating fame and authority. Next to him is Mama EverQuest II, a powerful matr...

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Analyst talks World of Warcraft's churn rate

Analyst Mike Hickey from Janco Partners has taken a closer look at Blizzard's business, and has come away with some fascinating figures. Gamasutra reports that Hickey's investigations have shown that World of Warcraft's churn numbers are a surprisingly low 4-5% per month, while monthly revenues are ...

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