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Posts tagged chris-lye

Guild Wars 2's first birthday by the numbers: 3.5M sold, 460K peak concurrent

Today Guild Wars 2 celebrates the first anniversary of its official launch day. On the one hand, it's hard to believe it's been a year already. On the other hand, the game has seen so many changes and content updates that my adventures in Tyria today don't resemble what they were like this time las...

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ArenaNet's Chris Lye talks about the impending death of the subscription model

In a recent interview, ArenaNet's global brand manager Chris Lye sat down and talked about the future of payment models in MMORPGs. Lye advised up-and-coming businesses to avoid the assumption that the subscription model is the best as that model is past its prime and on the decline. Guild Wars 2...

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ArenaNet: Guild Wars 2 a 'reaction' to sluggish MMO design

Do you believe that the MMO genre has been stuck in a rut over the past few years? So does Christopher Lye, the global brand director for ArenaNet, who publicly denounced the post-World of Warcraft trend in the industry as stagnant. In an interview with Gamasutra, Lye stated that Guild Wars 2 ...

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Gamescom 2011: Guild Wars 2 shows off 40 minutes of gameplay

Hey Guild Wars 2 fans, bummed that you're not at Gamescom right now getting your paws, claws, or ferns on the game? We have the next best thing: nearly 40 minutes of video footage for you to digest. On the Gamescom floor, ArenaNet's Chris Lye took time to walk Wartower.de through the full Guil...

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Flameseeker Chronicles: Feast or famine

Wow! I've joked to other Massively staffers that some weeks I really struggle to find content for Flameseeker Chronicles, while other weeks I struggle simply to stay ahead of the information avalanche. That has never held truer than it has this weekend. I had planned to cover the huge Guild Wa...

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An ArenaNet retrospective: "We're not a video game company, we're a community building company"

"I don't think I've seen a studio more passionate about its work." Massively contributing editor Larry Everett made this comment regarding ArenaNet in our recent Staff Choice Awards, and his timing couldn't have been better. ArenaNet has begun 2011 in a big way with the ArenaNet retrospective. T...

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ArenaNet announces first hands-on demo of Guild Wars 2

Convention season is well underway, but we've not seen a lot of ArenaNet on the convention floors this year. That's about to change, as ArenaNet has announced its plans for upcoming conventions -- as well as some extremely exciting news. Global Brand Director Chris Lye penned the latest blog pos...

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