You might recall that, back in September, Linden Lab CEO Mark Kingdon and the Lab's director of Marketing and Communications Catherine Smith took a trip to Amsterdam, where it was revealed that they were seeking space for a new marketing headquarters for Linden Lab.

Well, the new office isn't open yet - that's coming in January - but Ms Smith has already relocated to Amsterdam, which actually made her a bit easier to catch up with for a talk about the new digs and new initiatives.

Continue reading Massively's interview with Linden Lab's Catherine Smith, in Amsterdam

Massively's interview with Linden Lab's Catherine Smith, in Amsterdam originally appeared on Massively on Sun, 03 Jan 2010 12:00:00 EST. Please see our terms for use of feeds.

Over the last few days, Linden Lab CEO Mark Kingdon, and Lab director of Marketing and Communications, Catherine Smith have been in Europe, where Kingdon is reportedly seeking office-space for Linden Lab in Amsterdam. The office is intended to start as a small marketing headquarters for Linden Lab.

At NIMK, Catherine Smith told De Hoeksteen Live! that Linden Lab was planning to launch the new office in January next year.

Linden Lab's marketing efforts for Second Life hitherto have largely focused on placement of speakers at conferences and events, and - prior to 2008 - on minor registration incentive programs. More recently, efforts have focused on the revamped Web-site and assorted press-materials and white-papers.

Continue reading Linden Lab to step up Second Life marketing with Amsterdam office

Linden Lab to step up Second Life marketing with Amsterdam office originally appeared on Massively on Mon, 28 Sep 2009 10:00:00 EST. Please see our terms for use of feeds.

The latest Inside Linden Lab podcast is out from Linden Lab (although this one is called Inside The Lab instead of the usual name -- perhaps an oversight). Unfortunately, the audio quality of this podcast is quite poor and it is difficult to listen to, and some of the speech feels as if it might have been cut a bit tightly together.

This time around, the topic is education. If you're at all involved in education in Second Life there's not really anything that you won't have heard before, though there's some meat here if you're interested but haven't done your research. The participants this time around are Pathfinder Linden and Claudia Linden. Katt Linden sounds a little over-scripted, but this is her first time around - Catherine sounded a little awkward too on her first cast.

The MP3 is 17.43MB and is hosted on Amazon's S3 service. Get it here.

Inside The Lab podcast on education originally appeared on Massively on Mon, 02 Jun 2008 08:30:00 EST. Please see our terms for use of feeds.

Starting today, a number of prominent Second Life bloggers are on strike for three full days in protest at Linden Lab's sudden detrimental change of position on the use of current and new trademarks.

These bloggers feel snubbed and threatened by the new brand guidelines, which they find contradictory, excessive and potentially restrictive to free speech, and are going on a symbolic three-day strike as a gesture to show that they do not find Linden Lab's answers to these concerns sufficient.

Continue reading Linden Lab sparks bloggers strike

Linden Lab sparks bloggers strike originally appeared on Massively on Tue, 15 Apr 2008 12:15:00 EST. Please see our terms for use of feeds.

In a search lasting nearly 12 months, Linden Lab has finally hired a Communications Manager. Linden Lab originally announced the search for a Second Life Resident Communications Manager in early May 2007, but the blog posting announcing the position was silently removed some months later.

You would hardly know the position had been filled, if you weren't reading closely.

Continue reading Linden Lab hires Resident Communications Manager

Linden Lab hires Resident Communications Manager originally appeared on Massively on Wed, 02 Apr 2008 02:45:00 EST. Please see our terms for use of feeds.

No, that's not a typo. It's Sciamachy Moran's rather clever play on words to describe how he feels about Linden Lab's new brand center and the new inSL trademark program. We've spent the last couple days catching up with Second Life users in-world, and checking out what they have to say on their blogs and assorted forums.

There are people saying positive things about the change. We counted only eleven positive comments among the mass of material.

Continue reading Second Life users inSLTed by new brand center

Second Life users inSLTed by new brand center originally appeared on Massively on Wed, 26 Mar 2008 13:30:00 EST. Please see our terms for use of feeds.

Catherine Linden (Catherine Smith) has published a second episode of the new Linden Lab podcast series, Inside Linden Lab.

This month's episode features Joe Miller, Linden Lab's VP of platform and technology development.

Continue reading Inside Linden Lab with Joe Miller

Inside Linden Lab with Joe Miller originally appeared on Massively on Thu, 24 Jan 2008 23:00:00 EST. Please see our terms for use of feeds.

Catherine Linden (Catherine Smith) is doing a new Linden Lab podcast called Inside Linden Lab. The first episode features Philip Rosedale, CEO of Linden Lab.

During the course of the 'cast, Rosedale does specifically contradict Gene Yoon by consistently referring to the economy, where Yoon has previously insisted no such economy in Second Life exists.

Continue reading Catherine Smith presents Inside Linden Lab

Catherine Smith presents Inside Linden Lab originally appeared on Massively on Sat, 22 Dec 2007 00:00:00 EST. Please see our terms for use of feeds.