Runes of Magic is expanding their diamond trade to a black market. A black market of diamond and goods trade so black that their red ring logo demands fear and respect. They call this place... Target.

Odd movie introductions aside, Runes of Magic is offering their diamonds in new cash card form! For those of us who don't want to run out and throw a credit or debit card at the RoM website, we can now just visit Target and pick up some diamonds (the game's cash shop currency) in our next shopping run at the local strip mall.

Let's face it, getting time cards for your favorite game is a necessity. It's up there with the milk, bread, and eggs that you need for your daily survival. We have enough stories about MMO withdrawal to fill a shopping cart, so why not sell our addiction where we can easily grab it?

NCsoft got the message and is pushing their time cards out to the masses by partnering up with Target, Rite Aid, and Best Buy. Now you too can literally walk down the street to the drug store and pick up your favorite addiction -- more play time. More importantly, if you're a subscriber to City of Heroes/Villains, grab yourself a time card because it will unlock an in-game jet pack for you to use.

The approach isn't anything new, as Nexon has already been providing their cash cards to customers of 7-Eleven convenience stores for some time now. What all of this does show is a marketing push by more game companies to get their cards into the mainstream market of consumer products.

Lastly, as a friendly reminder, when you're running out to get those "essentials" at Rite-Aid or Target before that "big storm" hits, remember your desktop computer doesn't work when the power is out.