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Last week, Disney Online merged multiple online divisions into a single entity now called Disney Online Studios. I had a chance to talk to the Senior Vice President in charge of it all, Steve Parkis, about the vision for one of the world's most recognizable brands as it tackles the fast-rising casual online gameplay market.

Before now, Disney's online efforts spanned over many different areas: developing Flash based casual games; acquiring the online community, Club Penguin; and building the successful family-oriented MMORPGs ToonTown Online and Pirates of the Caribbean Online. Steve's mission is to bring all of those together to make Disney.com a dedicated casual games destination.

He believes that casual players are more than just Women 35+ and that there is a large, untapped market of players that Disney's brand can draw in. But how does he plan to do that?

Continue reading The future of Disney Online: An interview with SVP Steve Parkis

MassivelyThe future of Disney Online: An interview with SVP Steve Parkis originally appeared on Massively on Thu, 28 Feb 2008 11:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>cars-onlinedisney-fairiesdisney-onlinedisney-online-studiosdisney.comfeaturedflash-gamesjack-sparrowpixarpixie-hollowsteve-parkisThu, 28 Feb 2008 11:00:00 EST<![CDATA[Disney making online game based on the movie "Cars"]]>http://massively.joystiq.com/2007/11/30/disney-making-online-game-based-on-the-movie-cars/http://massively.joystiq.com/2007/11/30/disney-making-online-game-based-on-the-movie-cars/http://massively.joystiq.com/2007/11/30/disney-making-online-game-based-on-the-movie-cars/#commentsFiled under: , , ,


According to the San Fernando Business Journal, Disney Online plans to release a virtual world game based on the hugely successful 3D-animated film Cars.

Disney sees this as a way to keep kids invested in the franchise "for years to come" even without a sequel on the horizon. The article also says that Disney plans substantial future investments in these sorts of projects because they've had success with other titles like Toontown Online and Club Penguin.

While games like this don't usually get as much attention from the gaming media, they're arguably no less successful or lucrative than games like EverQuest II.

[Via Worlds in Motion]

MassivelyDisney making online game based on the movie "Cars" originally appeared on Massively on Fri, 30 Nov 2007 19:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>animationcarscars-onlinecasualclub-penguindisneydisney-onlinefamilykidsmmo-industrypixarsan-fernando-business-journaltoontown-onlineworlds-in-motionFri, 30 Nov 2007 19:30:00 EST