Posts tagged business-model 
ArenaNet president defends microtransactions and in-game RMT in Guild Wars 2
MMOs have to make money; that's a fact of life (and of business) ArenaNet President Mike O'Brien knows quite well. In an interview with VentureBeat, O'Brien explained how the studio is handling the monetization for Guild Wars 2 and blasts RMT companies for their practices. O'Brien addressed ...
Red 5 Studios CEO denounces consoles and publishers
"Who needs publishers any more? I certainly don't. I couldn't care less about them at this stage," said Red 5 Studios CEO Mark Kern. In a candid interview with Eurogamer, Kern ripped into both consoles and publisher-led models as relics on their way out the door. Kern said that the pressure ...
Ngmoco exec: Free-to-play is not exploitative
Delivering the keynote address at the current Free to Play Summit in London, Ngmoco Sweden General Manager Ben Cousins came out in strong support of the business model. He said that his response to people asking if F2P takes advantage of players is always the same: "Any business model where 95 ...
The Perfect Ten: Free-to-play shopping strategies
"Nothing is ever truly free," my grizzled Uncle Trigger once told me. "So you got to pay for that there air! Pony up, boy!" While Uncle Trigger was overlooking a few aspects of this philosophy, the sentiment is an important one to grasp, especially when it comes to the growing wave of ...
Lineage II boasts increased revenue and playerbase following free-to-play transition
It's been a little over two months now since NCsoft's Lineage II adopted a free-to-play business model that the studio has taken to calling "Truly Free." It would appear the transition went over well for the long-running title, as a new press release boasts that since the change, "[the game] ...
WAKFU puts out a call for (paying) pioneers
With WAKFU's launch rapidly approaching later this month, the information is pouring forth fast and furious from this free-to-play title. One of the biggest questions that players have at this stage is just how a game is going to make its money, and in the case of WAKFU, Ankama is certainly ...
Gods & Heroes crucifies subs and slashes box prices
Two business models entered Gods & Heroes' colosseum, but only one walked out alive. The crowds cheered their approval, and for a moment their bloodlust was sated. Subscriptions in the game would be no more. Today, Heatwave Interactive announced that the subscription model wasn't working ...
Raising the quality bar: gamigo CEOs talk F2P success
If you want to get the full scoop on how to make a free-to-play publishing studio work, there are few better people to talk to than the guys running Germany-based gamigo. Co-CEOs Patrick Streppel and Rainer Markussen have had years to experiment and learn from the free-to-play market, as gamigo ...
BioWare's docs: Free-to-play can't invest and create at our level
If BioWare's not in a war against the free-to-play business model, it certainly is skirmishing with the notion that F2P is the only way to go. In speaking with our sister site Joystiq, BioWare co-founders Ray Muzyka and Greg Zeschuk defended the traditional subscription model by saying that it ...
Star Wars: The Old Republic's hype train barrels onward
December 20th is finally here, and Star Wars: The Old Republic is as live as it's going to get. The title's official launch has sent ripples through the interwebs, and MSNBC, Gamasutra, and Kotaku all have new features highlighting various facets of the new title. Gamasutra has a few words with ...
