Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[THQ says Warhammer 40K MMO doesn't need a million subscribers]]>http://massively.joystiq.com/2010/05/06/thq-says-warhammer-40k-mmo-doesnt-need-a-million-subscribers/http://massively.joystiq.com/2010/05/06/thq-says-warhammer-40k-mmo-doesnt-need-a-million-subscribers/http://massively.joystiq.com/2010/05/06/thq-says-warhammer-40k-mmo-doesnt-need-a-million-subscribers/#commentsFiled under: , , ,

We all know game developers love to announce big numbers. A million of this, ten million of that, forty million of the other. No thanks, says THQ -- our Warhammer 40K MMO will be just fine without all that.

The Warhammer 40k team is small and very experienced, so they have the advantage of skipping a lot of expensive trial-and-error, moving straight to building the game right.

In a recent conference call, THQ's CEO Brian Farrell pointed to the relatively low investment cost of the Warhammer 40k MMO as the reason that they don't need to aim for huge numbers: "We don't need the kind of subscriber levels that people throw around, like a million subscribers, to make a lot of money on this title. If we get anywhere near that level, we'll be making a lot of money."

Given the enthusiasm shown by fans of the title, they just might hit those numbers anyway.

MassivelyTHQ says Warhammer 40K MMO doesn't need a million subscribers originally appeared on Massively on Thu, 06 May 2010 11:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Brian-Farrellsubscriber-numberswarhammer-40kwarhammer-40k-mmoWarhammer40kThu, 06 May 2010 11:30:00 EST<![CDATA[Warhammer 40k devs on unusual pricing structure and WoW-killing]]>http://massively.joystiq.com/2010/03/03/warhammer-40k-devs-on-unusual-pricing-structure-and-wow-killing/http://massively.joystiq.com/2010/03/03/warhammer-40k-devs-on-unusual-pricing-structure-and-wow-killing/http://massively.joystiq.com/2010/03/03/warhammer-40k-devs-on-unusual-pricing-structure-and-wow-killing/#commentsFiled under: , , ,

"WoW-killer" is a cliched term these days, and many MMO fans continue to keep a weather eye out for the game that will take down the juggernaut of the gaming world.

No thanks, say the developers behind Warhammer 40k. Brian Farrell is the CEO and President of THQ, the company behind Warhammer 40k, and he has no desire to go after that title. "What we love about the Warhammer 40K MMO is that it's different in that it's a sci-fi, futuristic-based world. We're not competing directly in the orcs and elves fantasy environment that World of Warcraft is in. We can differentiate ourselves."

Farrell feels that there is plenty of room for more than one great title, particularly since the game is a completely different type of MMO. In addition to addressing the WoW question, Farrell also offered up some interesting information regarding the pricing structure for Warhammer 40k, indicating that it will vary depending on what part of the world you are playing in.

Warhammer40k will be revealed fully at E3 this June, but for now you can take a look at more of what Farrell had to say recently over at IGN.

MassivelyWarhammer 40k devs on unusual pricing structure and WoW-killing originally appeared on Massively on Wed, 03 Mar 2010 16:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Brian-Farrelle3e3-2010ignthqWarhammer-OnlineWoW-killerWed, 03 Mar 2010 16:00:00 EST