Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Lessons learned in virtual worlds]]>http://massively.joystiq.com/2008/06/04/lessons-learned-in-virtual-worlds/http://massively.joystiq.com/2008/06/04/lessons-learned-in-virtual-worlds/http://massively.joystiq.com/2008/06/04/lessons-learned-in-virtual-worlds/#commentsFiled under: , , , ,


Nic Mitham from K Zero is going to offer up the key things he's learned about virtual worlds in the last 18 months. But who is Nic Mitham, you wonder, and what is K Zero? Mitham describes himself as a "one time corporate strategist, ad man and analyst. Now spreading the metaverse word." K Zero describes itself as a virtual worlds consultancy, 'specialists in connecting real world brands and companies with the residents and environments of virtual worlds.'

Mitham's most recent blog post, '50 lessons I've learned in virtual worlds' is an introduction to his upcoming series of reflections on the unpredictable nature of the metaverse. The series of posts will be a look back at what Mitham's seen in the 18 months he's been immersed in the virtual. It's chiefly aimed at those interested in doing business in virtual worlds. Mitham writes,"The point to getting my 50 lessons 'out there' is to attempt to ensure mistakes made by companies along the way are not repeated by others and also to hopefully assist new companies in this space get traction as quickly as possible, because that's in the interest of everyone."

That's not to say that only biz types will get something from his blog; the series of insights is likely to have some significance to the people who populate the virtual worlds already in existence, and those who will flock to the birth of new worlds in the future.

MassivelyLessons learned in virtual worlds originally appeared on Massively on Wed, 04 Jun 2008 10:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>blogbrandbrandingbrandsbusinessconsultancyconsultantculturek-zerokzerometaversenic-mithamvirtualvirtual-worldvirtual-worldsworldworldsWed, 04 Jun 2008 10:30:00 EST<![CDATA[GDC08: Building brands in virtual worlds]]>http://massively.joystiq.com/2008/02/21/gdc08-building-brands-in-virtual-worlds/http://massively.joystiq.com/2008/02/21/gdc08-building-brands-in-virtual-worlds/http://massively.joystiq.com/2008/02/21/gdc08-building-brands-in-virtual-worlds/#commentsFiled under: ,


We've seen a lot of interesting things at the Worlds in Motion Summit which took place at GDC earlier this week, we found this post-mortum of Scion's virtual campaign in There.com fascinating. While we tune out commercials and skim over print advertisements as much as anyone, but well thought-out interactive advertisements in virtual worlds still feel novel and interesting. (Well, okay, some of them aren't.) So what made Scion's campaign stand out? Read on for an analysis.

Gallery: GDC08: Club Scion

Continue reading GDC08: Building brands in virtual worlds

MassivelyGDC08: Building brands in virtual worlds originally appeared on Massively on Thu, 21 Feb 2008 10:53:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>brandbrandsfeaturedgdcgdc08gdc08fanboymakenamarketingmetaversatilitysciontherethere.comtrilogyThu, 21 Feb 2008 10:53:00 EST