Posts tagged branding 
The Daily Grind: Do you like game-branded peripherals?
One of the unusual perks of being a game journalist is that you acquire a set of branded and unique USB flash drives. Aside from the pictured Final Fantasy XIV drive (which is far and away the strangest flash drive I've ever seen), I also have a World of Tanks die-cast USB drive that I'm quite ...
A Mild-Mannered Reporter: The passion for City of Heroes
Chronicling the last months of City of Heroes has been a strange ride. A sad one, certainly, and that's part of it, but it's also just been strange in certain ways, such as how every single column on the subject -- and I do mean every single one -- has garnered at least one person acting shocked ...
Second Life in a box, now in preliminary beta
After Linden Lab CEO Mark Kingdon's announcement of a standalone virtual world product (essentially Second Life, but able to be run on private servers and with no connection to Linden Lab's virtual world) at the last Virtual Worlds London, the Lab's new director of enterprise marketing, Amanda Van ...
Sears uses virtual worlds for back-to-school marketing strategy
Summer vacation is setting fast. Soon school classrooms will fill back up with eager students looking to display their latest duds and focus on buffing their intelligence. Shopping has to ensue before that big first day back, and Sears and coolness don't go together nor is it the likely first ...
Lessons learned in virtual worlds
Nic Mitham from K Zero is going to offer up the key things he's learned about virtual worlds in the last 18 months. But who is Nic Mitham, you wonder, and what is K Zero? Mitham describes himself as a "one time corporate strategist, ad man and analyst. Now spreading the metaverse word." K Zero ...
Everyone got it wrong about the NASA MMO?
Nicodemus at the Kill Ten Rats blog took great exception to coverage of a recent meeting held by NASA. The meeting took place Monday in Baltimore, and was an opportunity for the space agency to pitch the idea of a NASA MMO to prospective developers. As reported by sites across the internet, the ...
NASA MMO stalls on the launch pad
For one brief, shining moment, it was filled with promise. Now, regardless of all the other things it would need to have gotten right, the speculative NASA MMO will also have to learn to fly on its own. In a news post at Gamasutra, it's been related that the Learning Technologies group has, for some ...
Pirates creator criticizes Disney's hesitance to jump into games
At the DICE summit in Las Vegas Wednesday night, Pirates of the Caribbean creator Gore Verbinski gave a chat to game creators about movies, gaming, and his perspective of the industry in general. Beyond his generally complementary comments towards gaming, one particularly interesting aside that ...
Cartoon Network to enjoy huge TurnOut
Turner Entertainment, holder of the Cartoon Network brand, has announced its partnership with Outblaze Limited, a web infrastructure company, to create TurnOut Ventures Limited. They will focus on leveraging the character recognition appeal of the various CN franchises into online games, virtual ...
Featured Stories
A tale of Forgotten Realms: DDO's Update 18 and the Shadowfell Conspiracy
Posted on May 22nd 2013 11:00AM
